A letter to all my SEO people
AI is not gonna replace you
Not if you make yourself irreplaceable
And let’s adress something else real quick
Grok, Claude, and all these other LLMs only optimize a piece of what is needed for SEO, like on page content, et cetera
And it’s usually through the lens of what is accepted best practice
What they can find in Google documentation and other communities
So people using these practices are tying themselves to things that may or may not work, but are being in stilled that it’s the gospel truth
Anyways, back on topic about you being replaced
Stop selling deliverables. # of blogs etc. This is your system, and you don’t want it being negotiated away because AI can do it cheaper.
Stop competing on price. Focus on people that have a lot to lose by using AI and don’t have the time.
Put your blinders on. Most of us consume so much content on here and other communities, it can be easy to think what you have is not good enough. Only thing you should be worried on is making sales and getting results for your clients, everything else is secondary and noise.
Will SEO change and adopt? Yes, but I believe will become more of a premium and we will become more consultants, so start positioning yourself now by making the changes I just gave you
@vickinsf People don’t want to do anything
The biz with money rather just pay someone
Most companies see ai as a liability but they want to explore the frontier
@KevinDaus I'd be curious to know the number of new sites built using WordPress.
Seems like all the argument is how much it powers the web, but 2 to 3 decades of being the premier platform means there's going to be a slow migration.