I've been featured by Forbes!
Joseph Liu at Forbes published a piece yesterday on "10 Simple Gestures That Still Go A Long Way At Work."
Check out the article here: https://t.co/G8ZblfQV7o
Not the Celtic fans I grew up with. No idea where this has come from. During Martin O'Neill's first stretch as manager, Celtic fans were given a special award following the UEFA Cup Final in Seville. Why? Behaviour.
What clients think CRO is:
Redesign the site
Add more CTAs
Make the buttons green
Get more traffic
What CRO actually is:
Reduce friction
Find the message-market mismatch
Fix the checkout step losing 70% of sales
Same goal. Different approach.