Pulled audience breakdown on a PMax campaign at $50k/month. Custom intent. In-market segments. First-party data.
78% of the spend went to people matching zero signals. Not loosely matched. Zero.
Google says "signals are suggestions." Another lesson not to trust Google blindly.
- the calendar syncing includes all pending events by default
- you can’t delete individual events without unsubscribing partiful from your calendar entirely
- event discovery is dogshit.
- ‘recommended events’ based solely on local and promoted events.
"Moreover, ownership of data cannot be left solely in private hands but must be appropriately regulated. Data is the product of many contributors and should not be treated as something to be sold off or entrusted to a select few. It is necessary to think creatively in order to manage data as a common or shared good"
Gen Z doesn’t fuck with the 1% in general, much less anyone accelerating AI adoption. “Consumers” still hate and fear AI.
“New media”from legacy tech is like putting lipstick on a pig… which is precisely why they will never saturate wider consumer markets.
The only Gen Z types that even know what “All In” is are finance/tech people and the rogansphere. And that’s the best representation of new media in tech that we have 😭
@WallStreetApes Ya that’s why I built a platform for people to actually own their data and earn real $$$ when they CHOOSE to share with companies. We’ve been giving it up for free and no policies will change that