Steve Weigel

Building a brand? Welcome to The Club.
Strategic positioning and messaging for brands who are ready to be heard.

[Steve Weigel @TheBrandClubUS]

HUGE ANNOUNCEMENT!

I've just finished my first e-book and i'm giving it away for completely free.

In 2026, heart and profit aren't two different strategies anymore. A brand that creates genuine emotional connection with its audience is the brand that turns the largest profit. You can't have one without the other, and if you're still treating them as separate, you're already falling behind.

I've spent over a decade building my own brands while also helping others build theirs, and this is the very framework I've developed over those years. A framework that helps founders tell their story, define their message and actually connect with their customers.

The 5-pillar framework to build a brand with heart.

Check it out, share with friends, I believe this will help a lot of people build a great brand!

Link in comments 🙌

[Steve Weigel @TheBrandClubUS]

@briankaralus I live in Minneapolis and this is 100% true, our “leadership” is a joke.

[Steve Weigel @TheBrandClubUS]

@Palms04 @Knesix Yup.

[Steve Weigel @TheBrandClubUS]

@RyanHoliday No pressure boys! Lol

[Steve Weigel @TheBrandClubUS]

@NgocMy18x Agreed my friend 🙌🏼

[Steve Weigel @TheBrandClubUS]

Growing up I always struggled to know where I fit in or where I belonged. Even in my closest group of friends, I somehow felt on the outside. My whole life I’ve tried to get rid of this, and to feel that I belong. I thought that if I could just get past this feeling, I could be successful.

More recently I realized that success doesn't look like getting rid of that feeling and that pain. Success was any time I used that painful feeling to to build a business or a community and create a space of belonging for others. Success was allowing that feeling to inform who and how I could reach people and make a positive impact.

We don't go through painful seasons in our life for no reason. We go through them so that down the road we can connect with and serve the person we once were. The reason I’m passionate about branding is because I get to help founders uncover and tell their story in a way that impacts and serves other people.

[Steve Weigel @TheBrandClubUS]

@NY_HODL It’s my favorite when celebrities think they know what they’re talking about.

[Steve Weigel @TheBrandClubUS]

@miradreaamy Are people getting this wrong on purpose? Is it 50?

[Steve Weigel @TheBrandClubUS]

@waitmaya 31, right?

[Steve Weigel @TheBrandClubUS]

@readswithravi The subtle art of not giving a f*ck by @Markmanson

[Steve Weigel @TheBrandClubUS]

@i_mika_el That you have an idea and a story.

[Steve Weigel @TheBrandClubUS]

HUGE ANNOUNCEMENT!

I've just finished my first e-book and i'm giving it away for completely free.

In 2026, heart and profit aren't two different strategies anymore. A brand that creates genuine emotional connection with its audience is the brand that turns the largest profit. You can't have one without the other, and if you're still treating them as separate, you're already falling behind.

I've spent over a decade building my own brands while also helping others build theirs, and this is the very framework I've developed over those years. A framework that helps founders tell their story, define their message and actually connect with their customers.

The 5-pillar framework to build a brand with heart.

Check it out, share with friends, I believe this will help a lot of people build a great brand!

Link in comments 🙌

[Steve Weigel @TheBrandClubUS]

@i_mika_el I would honestly say the first one which is Person. Many founders have been focused on building a business, not their own personal brand.

[Steve Weigel @TheBrandClubUS]

https://t.co/SbY7tkpQIh

[Steve Weigel @TheBrandClubUS]

5 non-negotiables for building a brand in 2026.

1. Actually believe in what you're doing/building. Genuinely and wholeheartedly. You cannot manufacture belief and people can feel it immediately when you aren't authentic with your brand and message.

2. Find your why and tell it well.
In 2026 every brand is a media company first.
The ones winning are the ones telling a story worth following. What impact does your brand make beyond the product you sell?

3. Obsess over the full client experience.
Not just your product but also how they found you, why they trust you, how you make them feel at every single touchpoint. People don't buy products randomly anymore. They purchase from a brand they trust, believe in and align with in some way.

4. Be more transparent than feels comfortable.
The goal is to build emotional connection. Nothing does that faster than trust and nothing kills it faster than performance.

5. Eliminate anything that feels corporate.
Paypal spends $400k a year trying to make their CEO look more human. People are increasingly allergic to the corporate veneer, so just be human from the start.

I released a e-book on building a brand people believe in and i'm giving it away for free. You can download at the link in comments 🙌

[Steve Weigel @TheBrandClubUS]

https://t.co/SbY7tkpQIh

[Steve Weigel @TheBrandClubUS]

@cryptofergani Wild post for a bear market. Maybe peak euphoria someone would believe this 😂

[Steve Weigel @TheBrandClubUS]

Create a safe space where people feel and know that they belong.

Curate an experience where people feel seen and heard.
Speak life and love to this group of people and brace yourself.

It doesn’t matter what their age, race, religion or background is. The beautiful relationships and community that will unfold before your eyes will blow you away. #itsaboutpeople #Brand

[Steve Weigel @TheBrandClubUS]

@cryptofergani Do you ever get tired of being wrong?