Aparna Pande

Helping start-ups and small businesses up their media buying and analytics game!

[Aparna Pande @TheDataMarketer]

A pizza costs me anywhere around INR 800 - 1000. That’s about the same amount of money that it takes to sponsor one meal at this animal shelter.

[Vidit Sharma 🇮🇳 @TheViditsharma]

To all animal lovers, today we humbly ask you to come forward and support our animal welfare project with a contribution of ₹100 / ₹500 / ₹1000 or any amount you can give.

Vet bills, rice costs, medical expenses, salaries, and rents are now overdue. We urgently need to clear these dues so we can continue caring for the voiceless souls who depend on us every single day. We currently have 70+ rescued dogs with us who are undergoing treatment, healing, and recovery.

They need daily food, medicines, shelter, and constant care. This is our monthly donation appeal. Every bit matters. No amount is ever too small when it comes from kindness.

We understand it may not always be possible to donate, and that is completely okay. If you cannot contribute financially, Please share this appeal. Sharing is also a powerful way of helping.

Donate via pytm gpay 7042677382
Donate via Credit and debit card https://t.co/ZJzvAG8g7k
Paypal [email protected]

Your support can bring food to an empty stomach, treatment to a suffering animal, and hope to lives that have no one else to turn to.Please come forward today. Together, we can keep this mission alive.

[Aparna Pande @TheDataMarketer]

@jasveer10 Do factor in the age of different individuals when making this feature - girls are generally a few years younger than men. They're likely to earn less even if they're equally capable.

[Aparna Pande @TheDataMarketer]

@vinodchendhil I would also try an edit that is a tad more upmarket and aspirational - better kitchen, swankier rooms, maybe a dining table where the kids are sitting.

[Aparna Pande @TheDataMarketer]

@nush159 If you would like leather goods - wallets, bags, belts,etc - customized with your logo, I can put you in touch with someone who supplies to Indigo. Feel free to drop a DM.

[Aparna Pande @TheDataMarketer]

@Vaibhav_makhija Feel free to drop me a message. DMs are open.

[Aparna Pande @TheDataMarketer]

What's your most expensive mistake in marketing?

After managing $20M+ in ad spend for Games, D2C, and Apps, I can tell you it's not a bad creative or a failed campaign. It's the repetitive, small mistakes that compound over time, silently draining your budget.

I see brilliant founders getting frustrated with their media buying teams and agencies because their CAC is creeping up, or they can't scale past a certain point. The problem isn't the effort; it's the strategy.

So, I'm doing something about it. I'm opening up 20 free, no-strings-attached consulting calls for founders.

My goal is twofold:
1️⃣ Provide you with immediate, actionable insights to improve your UA.
2️⃣ Gather intel for a series of 100 posts I'll be sharing here on LinkedIn, detailing the real challenges founders face in their performance marketing.

If you're a founder running ads for a Game, D2C brand, or App, please book a slot. Let's solve your biggest UA challenge in 30 minutes.

Comment "STRATEGY" below, and I'll DM you the booking link.

[Aparna Pande @TheDataMarketer]

@ChanakyaShah Reviews are 💙💙

At our agency, we're building a tool to help brands track their reviews and those of their competitors - across Shopify, Amazon and App Stores.

We find that our clients love getting this insight delivered to them everyweek.

[Aparna Pande @TheDataMarketer]

@PascalZeMarshal Probably the wisest thing I've read here today!

[Aparna Pande @TheDataMarketer]

@MikeLukashewich Also, from platform reps, for me

[Aparna Pande @TheDataMarketer]

@conortrains I would try Replo. One of my clients has seen an increase in conversion rate from ~3% to ~4.5%, and a CAC of $10.

The pages are amazing and very easy to use.

[Aparna Pande @TheDataMarketer]

I've found it not very useful when the AOV is approximately the same for most orders. This will be useful in
- A very premium product that only has a rich market (because I've seen CPM 4x here), AND
- Your order values are different from each other (although there might be better ways of handling this).

If I were you, I would run both - one for the premium audience and one for the masses at large. Have only a small % of the budget go to the target ROAS campaign.

Happy scaling!

[Aparna Pande @TheDataMarketer]

@ganeshsonawane One of the reasons we pay meta the CPMs we do, is for algorithm to filter the buyers from non buyers.

[Aparna Pande @TheDataMarketer]

Run a test
- Take 2 similar geographies and estimate the number of conversions/traffic you should get from search in both locations.
- Run ads for one location targeting your brand keywords - as upper funnel as possible.
- Keep the other untouched.
- Check if you're losing any customers to your competitors because of the aforementioned ads.

In most cases, it won't be worth running ads on your own keywords. It decreases the MER (media efficiency ratio).

[Aparna Pande @TheDataMarketer]

@rishabchetan @BakarBansal Not really :( Upwork helps tho.

[Aparna Pande @TheDataMarketer]

@BakarBansal If this is recent, a part of the high CAC might be because of algorithm updates. Definitely true for the US - not sure about India.

[Aparna Pande @TheDataMarketer]

@rishabchetan @BakarBansal Work with a freelancer; Pay them a flat fee + % of sales; That way, they'll have less interest in breaking things that are working. Make sure the sales % is generous.

[Aparna Pande @TheDataMarketer]

@cookiec75190643 @vinodchendhil Look for highly profitable niches ;) Test audiences and funnels. Everyone is on Instagram.

[Aparna Pande @TheDataMarketer]

@cookiec75190643 @vinodchendhil Always be testing :) Meta is a money maker like no other channel.

[Aparna Pande @TheDataMarketer]

@vinodchendhil Totally. You'll also need more than one winner at any time.