Give your users a taste of premium features to drive upgrades.
Test sending out this email to a smal group:
"Surprise!
I just unlocked [premium feature] for you free for 5 days.
Dive in and see what you think.
Hit reply if you love it!"
Send this email to turn your happy users into your salespeople:
"Hey! Love [tool]?
Share it with friends! For every friend who signs up, you get a free month.
Here’s your link: [link].
Let’s grow the squad!"
Positive reinforcement boosts retention.
So celebrate progress.
After completing a milestone, send this:
"Yo [Name], you just hit your first [milestone]! That’s huge.
Next step: [CTA]"
How to recover lost users while getting feedback:
When an user cancels, email them this:
"Saw you canceled.
Any chance you’d share why? Hit reply and let me know.
I’ll hook you up with 30% off if you change your mind."
What do you do when someone clicks an email and doesn't buy?
A: Nothing
B: Send boilerplate email automation
C: Be very strategic with your follow-up bc you know the intent behind the click
There are no bad answers (but there are wrong ones).
When’s the last time you clicked a “Learn More” button?
Exactly.
Bland Call To Actions are useless.
Instead...
• Show the benefit: "Start watching," instead of "Sign up"
• Speak like a real person: “Let’s dive in,” instead of “Submit”