Reminder: The days of taking three to four months to evaluate a trend are over. If your team is going to be successful in 2023, you have to be truly agile.
I met Olivia once. I was 16, working in a CD store.
Had no idea who she was. I tried to sign her up for our Loyalty Card.
I said “first name” and she said “Olivia,” and then I said “last name” and she said “Newton John,” and then I said “phone number” and my boss said “MAX”