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If you're in #advertising and #marketing and reads a headline like this, how can you not take a serious look at the decentralized potential of #web3? If you're an ad holding co (@wpp, @Omnicom, @PublicisGroupe , etc.) are you not just sick of these three taking your margins away?
For #NFT projects stalling in current headwinds, now is a good time to do the things that probably weren't done at launch:
-- brand identity
-- market positioning
-- competitive analysis
-- audience insights
-- growth strategy
-- media planning
ya know...the little things.
Quick thoughts from the airport and out of my notebook on #consensus2022:
-- Feels like we are really in web2.5 and not really at web3 yet. Many of the things being promised by web3 are already available without all the unaccessible jargon and tech.
--…https://t.co/jZuNgvYPJd
If you are an #agency or #brand leader that wants to onboard your teams for the fundamentals and opportunities of #web3 and the #metaverse, may I suggest this offer from web3 growth consultancy Platinum Balloon.
https://t.co/QfKRGLbRo6
It took 4+ years to reach 2Million wallets that have ever traded on OpenSea, the largest NFT marketplace (we crossed 2M today btw)
For comparison, there are over 106 Million console gamers in North America.
We are so very early.
https://t.co/CoK5hTwWli
IMHO, it's imperative that brand leaders and their agency partners know the fundamentals of web3 and the possibilities that it presents to their business performance and their customers' lives.
But jumping into web3 can be so daunting, confusing and tim…https://t.co/EpP1U0GTPX
VOICE | Has brand purpose lost its luster? Or, as Adweek senior reporter @hiebertpaul
put it: Is brand purpose in hibernation? Yes … and no. @maxlenderman has the answers. https://t.co/4AMsuEJl6Z
Brands should look to evolve the activation of purpose from simply #storytelling and into story-doing and story-being. The more a brand does in culture, the more it becomes itself in culture via @Adweek@maxlenderman#brandmarketing#purpose
https://t.co/OBNjQv0SoC