The Farm Strength & Performance

Adaptation-based training | Coordinated strength | Built for transfer Training insights • Movement prep that matters 📍@thefarmsystem

[Joey Cunha @_joeycunha]

If you want to rotate from the middle, you have to be strong in the middle. If not, the body will find another way. Yank. Spin. Pull off. Compensate. Train the part of the body you’re asking to power your swing.

[Joey Cunha @_joeycunha]

Feb 4–21 only. Purchase Havok and qualify for the 30-Day Accountability Challenge. Complete it and earn the Havok product price back. All guidelines and details are in the link in our bio.

[Joey Cunha @_joeycunha]

A few slides from a session I’m leading with a softball pitching group.

We’re breaking down how training shapes movement signatures, not by changing genetics, but by how the body solves tasks through anatomy, the nervous system, history, and context.

Wisdom From The Past. Direction For Our Future.

[Joey Cunha @_joeycunha]

Most tools train force in straight lines. Sport doesn’t. Vector isn’t just a bar. It trains how force moves through the body. Built for real athletic loading and real transfer. Pre-order now with free shipping. Ships mid–late February.

[Joey Cunha @_joeycunha]

Most athletes don’t come to us to replace what their programs are doing. They come because something isn’t transferring. They’re stronger in the weight room, but the game doesn’t feel any faster, any freer, any more powerful.

That gap is almost always the same: they’ve built capacity they can’t access.

Capacity without access is a promise without the power to fulfill it. And this is where training athletic movements under load becomes essential. Not bodybuilding. Not chasing plates. Teaching the body to use what it already has, under speed, under stress, under the same demands sport will throw back at it.

This is why we modify lifts, why two athletes in the same session might be holding different tools, in different positions, at different speeds. Every athlete walks in with their own internal constraints: ribcages, joint shapes, fascial lines, histories, compensations. There’s no “universal lift” that unlocks all that. There’s only intelligent loading, individualized constraints, and tools designed for the reality of how the body creates and redirects force.

People sometimes see our tools and think we’re being unconventional just to stand out. The truth is simpler. We’re obsessed with transfer. If it doesn’t show up under live pitching, in the box, or on the field under pressure, then it doesn’t matter how “strong” the athlete looked in the weight room.

Traditional Western lifting builds strength. But it doesn’t always teach the body how to organize that strength across spirals, cross-body chains, lengthening positions, or rapid decelerations. It doesn’t teach tissue to load, redirect, and explode at the speeds sport requires. Heavy bars can’t do that. Static loads can’t do that. Linear movements can’t do that.

So we use submaximal loads with intent and velocity, paired with tools that create the kind of perturbations, lengthened positions, and reciprocal actions that athletes actually experience. That’s where the nervous system learns to adapt. That’s where movement cleans up. That’s where power becomes usable.

And that’s why we built Surge. Not because the world “needed another tool,” but because athletes need a way to bridge the gap between strength and performance, between what they can do in a weight room and what they must do when the lights are on.

Surge gives us another way to train speed, intention, coordination, and tissue qualities that heavy loads can’t touch, while still honoring the fundamentals of strength and conditioning. It helps close the gap that so many players feel but can’t explain: “I work hard, but it doesn’t show up when I need it most.”

[Joey Cunha @_joeycunha]

We just want to get better!

[Joey Cunha @_joeycunha]

Download our FREE app for a chance to win a $100 Gift Card! Black Friday-Cyber Monday! If you already have our app, you’re already entered 😎

And purchase any product for an additional entry!

[Joey Cunha @_joeycunha]

Alex Bregman had 12 home runs in the entire first half of 2023. Then he went on a quick tear, 5 homers in 12 days. Sometimes a hitter just finds a spark, and when they do, the game starts moving in a different rhythm.

[Joey Cunha @_joeycunha]

Plus purchase anytime between now and the end of the day Monday and enter to win a $100 gift card!

AND if you download our free app it’s an additional entry for the $100 gift card!

[Joey Cunha @_joeycunha]

BLACK FRIDAY IS LIVE 🎅🏼🎄
Check Out NEW Bundles, Offers, and Deals For You!! 🙌🏼

Limited time through Cyber Monday!! 📲

Check The Thread to see what else we are offering!

[The Farm Strength & Performance @TheFarmStrength]

Havok is here.
Forged in chaos. Built to challenge those who seek to master it.
Pre-sale orders ship free.

Expected to ship Early Jan
👉🏼https://t.co/57CnnmkgUV

[Joey Cunha @_joeycunha]

Bertrand and Ralph are the origin of the ideas many here in the States are pulling from. But a lot’s been lost in translation. I’ve been mentioning it for a while, listen to Bertrand himself. He’s not saying to double down on one system or avoid others.

[The Farm Strength & Performance @TheFarmStrength]

Nasty new training tool to add to the arsenal!

[Joey Cunha @_joeycunha]

One tool. Infinite ways to move. The Surge. Available for pre-order and expected to ship by the end of the month. Pre-sale discount is already applied, and the price will rise once they’re in stock.

[Joey Cunha @_joeycunha]

A kettlebell, a water bag, and a slam ball all in one—The Surge. Available for pre-order and expected to ship by the end of the month. Pre-sale discount is already applied, and the price will rise once they’re in stock.

[Joey Cunha @_joeycunha]

Vibes from The Farm coming your way👊🏼

[Joey Cunha @_joeycunha]

Last retreat, during the biomechanics chapter, we broke down force plate data and how it actually shows up in the swing. We’re running it back in December. Only 2 spots left. Lodging option available. If you want in the room, this is your shot.

[The Farm Strength & Performance @TheFarmStrength]

🍿 Movie Night

[Joey Cunha @_joeycunha]

Behind the Net: Episode 3 — From Low Numbers to Pro Numbers

This episode features Paige Sinicki shortly after her senior season where she reached career highs across multiple offensive categories and made a major leap as a hitter.

You’ll get an inside look at her initial evaluation at The Farm, where we used force plate data, kinematic data, and sequencing insights to better understand how her movement patterns were evolving and where the biggest gains were coming from.

Behind the Net gives you a rare window into the actual processes used to assess and develop elite athletes, not just the drills themselves, but the thinking and data that shape their training environments.

📲 FarmConnect members get full access to all Behind the Net episodes, plus training resources, drills, breakdowns, and more inside the Farm app.

[Joey Cunha @_joeycunha]

Coaching staffs have been hitting us up about bringing their whole crew to the NFCA presentations. If that’s you, we’ll take care of you. 🎟️ $25 per session 👥 Group discounts for multiple coaches or sessions 🎥 Recordings available later (in-person = cheaper)

[Joey Cunha @_joeycunha]

🏡 Lodging Option + Retreat + Online Course: Check in Fri, Dec 5 after 4 PM and stay through Tue, Dec 9 (checkout by 11 AM) for an additional $250 total ($62.50/night). A convenient, affordable way to stay on site and fully immerse in the retreat experience!

[Joey Cunha @_joeycunha]

Whispers from the forge.