sometimes you just gotta take 1-2 hours of research then write an absolute bazooka of a headline and the hook will simply throw up body copy on your google doc in about 5-10mins time and you're done
the more internal tools you build with AI the more addictive it becomes to build the next internal tool
then you code a tool that talks to and uses all your other tools
etc...
this is the future of freelance/agency work
Sci-Fi Author: In my book I invented the Torment Nexus as a cautionary tale
Tech Company: At long last, we have created the Torment Nexus from classic sci-fi novel Don't Create The Torment Nexus
with 2026 just around the corner I wanna give a massive shoutout to @copyjitsu and @elmolehti who helped me see the big picture in copywriting
they saved me at least 3 years on learning offers and negotiating said offers with clients
I always knew copywriting ain't just "writing" but now I saw that in action
they showed me I already have the skills and confidence to work solo with 7-8 figure brands
Of course the whole experience so far also made me realize I'm nowhere near the level of copywriting I want to be at
But after joining DR Guild this year I can confidently say I took one big step to evolve my style of working with clients from "just a freelancer" into a "business partner"
I now see myself as a money multiplier for every client I work with, and I will never see it any other way
Without that mindset I wouldn't be able to confidently send kickass offers KNOWING without a doubt in my mind that I'll do my best to make it work
Big shift and here's to an awesome 2026
clients often protest doing things that will make them a lot more money because it's "cringe" or "they don't like it"
example:
- our research shows that for this client's fitness offer, mindset is the audience's biggest issue
- we write "mindset myth busting" emails because we know it'll convert
- client says "mindset content is CRINGE" and doesn't wanna do it
we say okay but let's TEST IT
- the email about mindset ends up converting at 2x higher placed order rates than the average email
🤷♂️
example 2:
- client HATES the "traditional pop-up", doesn't want to do it
we say okay but let's TEST IT, people who hate pop-ups will close them anyways but people who just want access to the offer will submit their emails so who cares
- pop up goes live
- it works at 10% submit rate
- flows triple in revenue and list growth helps double campaign revenue 90 days later
🤷♂️
example 3
- client doesn't like our "ugly emails" and wants to make them more pretty
- client HATES we put, what he calls, "direct response TRICKS" on top of the email
- wants us to push the CTA's lower and focus more on "design"
we say okay let's TEST your style of emails versus ours
- client's "pretty email" tanks CTR by at least 50%
- our "ugly email" gets 2x the placed order rate
🤷♂️
Sometimes we get so caught up in all the marketing jazz and "optimization" and bullshit when you have to remember if you have a good offer you sometimes just need to let your audience buy that offer in the easiest way possible
Your copy should remove friction
Your emails should remove friction
Client's think "beautiful" emails are emails that make the "brand look good" or whatever that even means
The copywriter at the helm understands the actual beauty in an email OR landing page OR ad is just copy and design that states the OFFER clearly and plainly as possible and reduces friction so that your prospect can just click and BUY
The emails and designs and copy that MAKES THE MOST MONEY IN THE END is the most ON-BRAND you can get
Everything else is NOISE
I hate using GPT with a passion because it's designed to always 100% agree with you and glaze the hell out of you on anything you ask it
"That is a fantastic idea and it shows you're not just thinking about Y but X, here's why you're amazing:"
and then it writes the most utter bullshit response ever filled with lies and hallucinations