Jacob Mars 🟣 Email & Mindfulness

Church of The Plain Text Email Supremacy | 5 years of writing from home

[Jacob Mars 🟣 Email & Mindfulness @TheJacobMars]

sometimes you just gotta take 1-2 hours of research then write an absolute bazooka of a headline and the hook will simply throw up body copy on your google doc in about 5-10mins time and you're done

[DeepSeek @deepseek_ai]

We are making our discount permanent! 🎉

Enjoy building with DeepSeek-V4-Pro and bring your innovative ideas to life! 🚀

[Jacob Mars 🟣 Email & Mindfulness @TheJacobMars]

the more internal tools you build with AI the more addictive it becomes to build the next internal tool

then you code a tool that talks to and uses all your other tools

etc...

this is the future of freelance/agency work

[Jacob Mars 🟣 Email & Mindfulness @TheJacobMars]

@marclou this sounds like the onsens in japan, i fell in love with those

the almost scalding hot water is sooo relaxing it's insane

[Jacob Mars 🟣 Email & Mindfulness @TheJacobMars]

@GeForce_JacobF lmfao literally looks better without rtx in every single example

[Audrey @audrlo]

Hi, I'm Audrey.

I'm making 1,000 AI caretakers for seniors.

Here's my story:

[Jacob Mars 🟣 Email & Mindfulness @TheJacobMars]

@audrlo hell yeah

[merp @0xMerp]

So many people on this website are so confidently retarded

[Jacob Mars 🟣 Email & Mindfulness @TheJacobMars]

@NVIDIAGeForce This looks insanely bad, what the fuck

[Alex Blechman @AlexBlechman]

Sci-Fi Author: In my book I invented the Torment Nexus as a cautionary tale

Tech Company: At long last, we have created the Torment Nexus from classic sci-fi novel Don't Create The Torment Nexus

[Jacob Mars 🟣 Email & Mindfulness @TheJacobMars]

@d_grimripper @jordanhaswings @joshdgavin @ogwithsauce what even is the offer here though like what are we selling

[Jacob Mars 🟣 Email & Mindfulness @TheJacobMars]

@d_grimripper wow that's good

[Ryan K. Rigney @RKRigney]

The developers of PEAK explain pricing

[Jacob Mars 🟣 Email & Mindfulness @TheJacobMars]

@LaddLaddLadd hell yeah man

[Jacob Mars 🟣 Email & Mindfulness @TheJacobMars]

@elmolehti @copyjitsu thanks brother, couldn't have done it without you

[Jacob Mars 🟣 Email & Mindfulness @TheJacobMars]

with 2026 just around the corner I wanna give a massive shoutout to @copyjitsu and @elmolehti who helped me see the big picture in copywriting

they saved me at least 3 years on learning offers and negotiating said offers with clients

I always knew copywriting ain't just "writing" but now I saw that in action

they showed me I already have the skills and confidence to work solo with 7-8 figure brands

Of course the whole experience so far also made me realize I'm nowhere near the level of copywriting I want to be at

But after joining DR Guild this year I can confidently say I took one big step to evolve my style of working with clients from "just a freelancer" into a "business partner"

I now see myself as a money multiplier for every client I work with, and I will never see it any other way

Without that mindset I wouldn't be able to confidently send kickass offers KNOWING without a doubt in my mind that I'll do my best to make it work

Big shift and here's to an awesome 2026

[Jacob Mars 🟣 Email & Mindfulness @TheJacobMars]

@copyjitsu @elmolehti hell yeah!!

[Jacob Mars 🟣 Email & Mindfulness @TheJacobMars]

clients often protest doing things that will make them a lot more money because it's "cringe" or "they don't like it"

example:
- our research shows that for this client's fitness offer, mindset is the audience's biggest issue
- we write "mindset myth busting" emails because we know it'll convert
- client says "mindset content is CRINGE" and doesn't wanna do it

we say okay but let's TEST IT

- the email about mindset ends up converting at 2x higher placed order rates than the average email

🤷‍♂️

example 2:
- client HATES the "traditional pop-up", doesn't want to do it

we say okay but let's TEST IT, people who hate pop-ups will close them anyways but people who just want access to the offer will submit their emails so who cares

- pop up goes live
- it works at 10% submit rate
- flows triple in revenue and list growth helps double campaign revenue 90 days later

🤷‍♂️

example 3
- client doesn't like our "ugly emails" and wants to make them more pretty
- client HATES we put, what he calls, "direct response TRICKS" on top of the email
- wants us to push the CTA's lower and focus more on "design"

we say okay let's TEST your style of emails versus ours

- client's "pretty email" tanks CTR by at least 50%
- our "ugly email" gets 2x the placed order rate

🤷‍♂️

Sometimes we get so caught up in all the marketing jazz and "optimization" and bullshit when you have to remember if you have a good offer you sometimes just need to let your audience buy that offer in the easiest way possible

Your copy should remove friction
Your emails should remove friction

Client's think "beautiful" emails are emails that make the "brand look good" or whatever that even means

The copywriter at the helm understands the actual beauty in an email OR landing page OR ad is just copy and design that states the OFFER clearly and plainly as possible and reduces friction so that your prospect can just click and BUY

The emails and designs and copy that MAKES THE MOST MONEY IN THE END is the most ON-BRAND you can get

Everything else is NOISE

[Jacob Mars 🟣 Email & Mindfulness @TheJacobMars]

"our new internal AI static ad tool"

It's a 2-step n8n workflow that pushes a prompt from telegram/slack to nano banana pro

[Jacob Mars 🟣 Email & Mindfulness @TheJacobMars]

I hate using GPT with a passion because it's designed to always 100% agree with you and glaze the hell out of you on anything you ask it

"That is a fantastic idea and it shows you're not just thinking about Y but X, here's why you're amazing:"

and then it writes the most utter bullshit response ever filled with lies and hallucinations

[Jacob Mars 🟣 Email & Mindfulness @TheJacobMars]

and what a good morning it is