Kevin Wei

math @ucla go bruins • staff product manager • prev @square @amazon @coinbase

[Kevin Wei @TheKevinWay]

just tryna win Lakers tix with my boy @EngeAndrew | Verizon Fan Dunk Contest #VZWLakersDunk #Z02 #LakeShow

[Kevin Wei @TheKevinWay]

3/ Cheap tiers aren’t always dilution.

They’re funnels.

People thought MoonSwatch would hurt Omega.

Instead, Speedmaster demand increased.

Your free tier or starter SKU shouldn’t just be measured on direct revenue.

Measure what it feeds upstream.

[Kevin Wei @TheKevinWay]

Audemars Piguet sells $30K watches.

Swatch sells watches cheaper than dinner.

Now they’re collaborating.

This isn’t a watch story. It’s a product strategy story.

3 PM lessons from the AP x Swatch collab 👇

[Kevin Wei @TheKevinWay]

2/ Swatch barely explained the launch.

No specs. No details. Just vibes.

And the internet did the marketing for them:
• Reddit theories
• TikTok mockups
• X speculation

PM lesson: sometimes under-communicating creates more pull than over-explaining.

[Kevin Wei @TheKevinWay]

2/ Swatch barely explained the launch.

No specs. No details. Just vibes.

And the internet did the marketing for them:
• Reddit theories
• TikTok mockups
• X speculation

PM lesson: sometimes under-communicating creates more pull than over-explaining.

[Kevin Wei @TheKevinWay]

@StoolWestwood we can’t even win down the street at Intuit lol 😭

[Kevin Wei @TheKevinWay]

@ESabro3 ethan, when ucla makes the final four mainstream media’s got to get you on to commentate

[Kevin Wei @TheKevinWay]

@jmj @sbsbruinsociety go bruins JMJ

[Kevin Wei @TheKevinWay]

@jimkaldem @ESabro3 The Dent we were promised and Rutgers killer Booker…let a man dream 😭

[Kevin Wei @TheKevinWay]

@UclaUpdatz agreed on keeping EDay but don’t feel we need or should allocate any of Dent NIL to him

[Kevin Wei @TheKevinWay]

@UclaUpdatz i always listen to these recordings, agreed it’s not an impossible win but we’ll need to come with energy and play near perfect

[Kevin Wei @TheKevinWay]

@ESabro3 you already have that regular title in my books, great episode

[Kevin Wei @TheKevinWay]

@ESabro3 purposeful chaos

[Kevin Wei @TheKevinWay]

@BruinReport With the 80M buyout and any other funds towards the Pasadena lawsuit, UCLA could just put these resources into paving way for an on campus stadium at Drake

[Kevin Wei @TheKevinWay]

fun to be quoted in @WSJ today

[Kevin Wei @TheKevinWay]

@sbsbruinsociety both sofi and the rose bowl are "drives" in LA for folks. if i'm driving somewhere i'd rather go to pasadena and tailgate on the golf course (even if its 10-20 min extra to the trip) than do so on a concrete parking lot next to LAX

[Kevin Wei @TheKevinWay]

@sbsbruinsociety @ESabro3 let’s go ethan!

[Kevin Wei @TheKevinWay]

@JesseGarciasae1 @UCLAFootball mora has my vote of confidence

[Kevin Wei @TheKevinWay]

@JesseAizenstat @GoJoeBruinUCLA @UCLAFootball if we keep winning it’ll happen. the tv ratings will be huge and the networks are itching for it