3/ Cheap tiers aren’t always dilution.
They’re funnels.
People thought MoonSwatch would hurt Omega.
Instead, Speedmaster demand increased.
Your free tier or starter SKU shouldn’t just be measured on direct revenue.
Measure what it feeds upstream.
Audemars Piguet sells $30K watches.
Swatch sells watches cheaper than dinner.
Now they’re collaborating.
This isn’t a watch story. It’s a product strategy story.
3 PM lessons from the AP x Swatch collab 👇
2/ Swatch barely explained the launch.
No specs. No details. Just vibes.
And the internet did the marketing for them:
• Reddit theories
• TikTok mockups
• X speculation
PM lesson: sometimes under-communicating creates more pull than over-explaining.
2/ Swatch barely explained the launch.
No specs. No details. Just vibes.
And the internet did the marketing for them:
• Reddit theories
• TikTok mockups
• X speculation
PM lesson: sometimes under-communicating creates more pull than over-explaining.
@BruinReport With the 80M buyout and any other funds towards the Pasadena lawsuit, UCLA could just put these resources into paving way for an on campus stadium at Drake
@sbsbruinsociety both sofi and the rose bowl are "drives" in LA for folks. if i'm driving somewhere i'd rather go to pasadena and tailgate on the golf course (even if its 10-20 min extra to the trip) than do so on a concrete parking lot next to LAX