Location Based Marketing Association

Research, education, and collaborative innovation at the intersection of people, places, and media.

[Location Based Marketing Association @TheLBMA]

The new #locationweekly episode! Features @Pinterest rolling out shippable recipes with @Walmart , @SoundHound partners with @OpenTable for in-vehicle reservations, JR Central testing AI-language services for foreign tourists in Japan and @tiktok_us connecting users to content

[Location Based Marketing Association @TheLBMA]

This week's #LocationWeekly episode features @Lowes expanding Style Studio visualization tech to more stores, @boxcar and Raptor Technologies launch location-based campus alerts, @amazon's Vulcan robot with a sense of touch and @tripgenie taking live translation to the next level

[Location Based Marketing Association @TheLBMA]

This week's #Locationweekly episode features @jackintheboxww landing in @Fortnite, AT&T winning against the @FCC on sale of location data, @Walmart using advanced geospatial tech to improve delivery, and @tiktok_us challenges @Google with reviews in the comment section. Tune in!

[Location Based Marketing Association @TheLBMA]

This week's #LocationWeekly episode features @SunocoRacing and https://t.co/NNMAdVkamG announce collaboration on in-car payment, @MaryBrowns Chicken in-store media network hacked, @Uber is working with rival @Instacart to sell ads and Otonomous - AI-Powered hotel coming to Vegas

[Location Based Marketing Association @TheLBMA]

This week's #locationweekly episode features @weareogury AI-powered persona builder, @ChatGPTapp releases new mapping features, @Promo_Republic launches AI-powered reviews for franchises & @Heineken is launching a “dating app” for bars in Brazil & Italy. Tune in now!

[Location Based Marketing Association @TheLBMA]

This week's episode is a review of the RetailLoco conference in Germany this week! Featuring... @Passcreator by Fobi, @Ariadne_finance, @BBE Handelsberatung, @yext, @simonmediaexp & @AdentroMktg

[Location Based Marketing Association @TheLBMA]

This week's #locationweekly features @Verve & @Experian team-up on cross-channel targeting, @Google released a set of AI tools for fashion/beauty visualization, @Heineken recruiting the next owner of an Irish pub and Struggling, @amazon merges GO and FRESH teams. Tune in now!

[Location Based Marketing Association @TheLBMA]

#LocationWeekly episode 708 features Germany’s Bütema AG acquiring digital signage player @WedekoS84367,  @TMobile spends $175M to acquire @LbsCompany Blis & California getting even tougher on location data with Bill AB1355. It also features @offeristagroup. Tune in now!

[Location Based Marketing Association @TheLBMA]

This week's #LocationWeekly podcast features @amazon testing a search feature for products it doesn't sell, @thedesignium launching AR Scale for experiential guides, RPLY using AI to respond to texts you missed & @RezolveAi kicking off major retail expansion. Check it out now!

[Location Based Marketing Association @TheLBMA]

This week's #LocationWeekly episode features @Toyota_Aus using location data for OOH campaigns, @NianticLabs to sell @PokemonGoApp, @PlacesScout acquired by @yext and @Apple Maps introducing location-based ads. Check it out now!

[Location Based Marketing Association @TheLBMA]

#LocationWeekly Episode 705 is out! Featuring a new partnership between UNL & @GrabMaps, @SimonPropertyGp goes holographic in malls, @CVSHealth drives app downloads with cabinet unlock feature, and Super Bowl uses LIDAR and AR graphics to spice things up.https://t.co/jDSMAtOhSu

[Mapxus @mapxus]

We are excited to share that the game app "Momotaro Dentetsu Walking @ AEON Mall Ibaraki," developed by @Konami and powered by Mapxus Driven by Kawasaki™, has won the prestigious Grand Prize at the Location Information Awards sponsored by LBMA Japan (@TheLBMA)! 🏅🎉

This award recognizes our innovative approach to linking real-world locations with engaging #gameplay, enhancing user experiences without requiring additional facility investments. Our technology not only digitizes location information but also opens doors for applications across various sectors, including tourism and smart buildings. ✈️🧳

As we move forward, Mapxus, in collaboration with Kawasaki Heavy Industries, Ltd., is committed to driving #spatial digital transformation across leisure facilities, commercial centers and more.

👉 For more details, read the full announcement here: https://t.co/nw06VBOdLV

[Location Based Marketing Association @TheLBMA]

This week's #LocationWeekly episode features stories about @amazon suing for location data collection, InMoment launching a location performance scoring system, @MediaMarktBEfr and @Saturn_btc launching an in-store media network and @Google launching Identity Check for @Android!

[Location Based Marketing Association @TheLBMA]

This week's location weekly episode features @WHSmith launching an instore retail media network, Komodo launching a travel marketing platform with @tiktok_us & Revolut, @RaceTrac partnering with @accustore for in-house promotions & @TMobile to acquire @vistarmedia for $600M

[Location Based Marketing Association @TheLBMA]

This week's #locationweekly episode features announcements from the CES and NRF shows, including companies like @DalimSoftware, @LOrealParisUSA, @nvidia, @Meta, and more. https://t.co/CQBJoYSvxI

[Location Based Marketing Association @TheLBMA]

New #LocationWeekly episode! Featuring stories from Digital Envoy announcing the launch of LocID, @TomTom & @Esri partner on advanced location analytics, @here and @awscloud collaborate on AI mapping solutions for vehicles & @BestBuyCanada open retail media network to 3rd parties

[Location Based Marketing Association @TheLBMA]

This week's #locationweekly episode features @IHGhotels Singapore launching a champagne drive-through, IGA buying InMar's scanner apps, @Target launching a generative AI gift finder and @Walmart looking to create a unique homepage for every customer! https://t.co/K0ONmj2lhr

[Location Based Marketing Association @TheLBMA]

New #LocationWeekly episode! @Tesco using multiple screens with AR for a holiday campaign, @here Technologies and Pioneer joining forces on mobility solutions, Netflix using Nextworld on Roblox to connect fans with characters and IsWhere launching in Thailand uses LBS for tourism

[Location Based Marketing Association @TheLBMA]

This week's episode of #LocationWeekly features @instagram launching live location sharing, @Cadbury delivering on Christmas with OOH campaign, @Google Lens can now tailor search results to the store you are in, and @amazon releasing 17 new APIs for location services.

[Location Based Marketing Association @TheLBMA]

This week's #locationweekly episode features @Snapchat adding location sharing to its Family Centre offering, @WesternUnion launching media networking, @Grindr building the world's first “AI Wingman” and @NianticLabs introducing a Spatial Platform. https://t.co/KvgiRzP58C