Mad Nights

MAD (Marketing And Design) Nights is now a podcast where we talk about our work, where we work and live, and other stuff that impacts our work.

[Michaela Mendes @michthemarketer]

Marketers, if you could only keep one metric - yes, just one - that signals your marketing is working, what would it be?

I've been thinking about this a lot this week. I would choose: returning visitors.

[Mad Nights @TheMADNights]

❤️

[derek walker @dereklwalker]

A great headline will stop folks hurrying by in their tracks. Amazing design will will invite them in, have them pull up a seat and serve them a refreshing beverage. I miss the beautiful dance copy and design used to do.

[Mad Nights @TheMADNights]

#goodstuff

[Amanda Natividad @amandanat]

Being creative is draining.

Here's my cheat sheet so you'll never run out of marketing inspiration.

12 easy ways to generate content ideas:

[Mad Nights @TheMADNights]

#goodread

[David C. Baker @davidcbaker]

This article helped me see something about our "defensive positioning" that I hadn't quite seen in that light before. https://t.co/KquUsIUEO4

[Chris @_ChristopherSEO]

Today's the first day in my new role as an SEO Specialist.

I've been on a crazy self learning journey over the last 12 months in-between shifts at the local supermarket.

Shop Assistant [301] SEO Specialist completed.

Excited to start at Farewill and get to know the team.

[Dennis Powers @dennispowers]

Great conversation on balancing creativity and client risk. Thanks for starting the conversation @dereklwalker and @AnthonyPNW !

[Dennis Powers @dennispowers]

To all my designer friends. Join me Wednesday, May 12th at 7pm PT for a talk about selling your design services. We'll talk process, as well as some of the tools and tactics I use.

Find and follow @gdc.okgn on Instagram for more event and registration details.

[Dennis Powers @dennispowers]

1/3 - Meet my fellow presenters and what they’re presenting on for #communitybydesign next week!

You Are Collective’s Rebecca Steinhubl and Michael Nolan - How to Talk About and Support Our Mental Health

Ryan McGrew - Writing Visual - How To Create Designer Friendly Copy

[Mad Nights @TheMADNights]

#repost - #communitybydesign week is less than 2 weeks away! Check out the talks scheduled for the week... especially our @dennispowers ‘ talk on Selling Creative Services 😉... and click on the the link in @gdc.okgn ‘s Instagram bio to register

[Mad Nights @TheMADNights]

Just posted a photo https://t.co/vxSLI6OB1R

[Mad Nights @TheMADNights]

We soooo appreciated the time we spent with these talented creative Okanagan design professionals yesterday afternoon! Digging into the business development (sales) side of their businesses.

Video/podcast on this coming soon :)

#podcast #design #sales #bizdev

[Mad Nights @TheMADNights]

@alexiscollado A positive place to learn and share learnings

[Guido Kerkhof @GuidoKerkhof]

Majority of marketing departments now use agile (and they're more strategically aligned as a result): https://t.co/Zqww68GBVp

#agile #marketing #agilemarketing #digitalmarketing #martech #CMO | RT @chiefmartec

[Mad Nights @TheMADNights]

With @cultgathering a few days away, check out our conversation with @ChrisKneeland2.

https://t.co/OVTxfwBH5Y

#MarketingTwitter #marketing #design #somegoodnews #meaningfulprojects #sideprojects

[Mad Nights @TheMADNights]

Sharing this one... interested in what comes what comes back on it

[M+C Saatchi UK @MCSaatchiLondon]

Thanks to @adage for supporting the @good_guys_guide

https://t.co/5PwYor14Cy

[Mad Nights @TheMADNights]

Excellent ad campaign! #campaignsforgood

[M+C Saatchi UK @MCSaatchiLondon]

We’re proud to launch the Good Guys Guide. A set of 7 simple ways to help women feel safer on the streets. Together with @SolaceWomensAid and @Token_man The guide is live at @good_guys_guide and will also be on outdoor sites across the UK donated by @OceanOutdoorUK

[Chris Do @theChrisDo]

not sure if Clubhouse is providing any value? Just read Jason's notes on one of our many calls.

[Chris Do @theChrisDo]

Check out these notes from Anthony Banks from our CH session with @keir74

[Chris Do @theChrisDo]

How to rethink Sales:
Serve ← this is the mindset. Help. Care. Don’t sell.
Ask ← open ended questions. Be curious.
Listen ← take notes. Clarify. Playback what is said.
Empathize ← feel their pain. Walk in their shoes.
Summarize ← then close with an if/then question.