The Mindful Collective

Supporting marketers to become purpose-led, and their businesses, ethically aware and environmentally, socially and economically sustainable.

[The Mindful Collective @TheMindfulColl]

So good to hear from a true sustainability veteran, about how to build sustainability into your business strategy. Listen to the advice from Lee Stewart https://t.co/IU0D9TuxqW…
#mindfulmarketing

[The Mindful Collective @TheMindfulColl]

Improving Marketing Operations … a conversation with Rebecca Vickers https://t.co/WTCYFbScH3

[The Mindful Collective @TheMindfulColl]

Becoming Carbon Literate, the essential marketers’ responsibility here in 2024 https://t.co/7GdTttzpBk

[The Mindful Collective @TheMindfulColl]

Looking to become carbon literate? If you are a marketer seeking to become purpose-led and take your business on a journey to net zero… we have a certified day course for you https://t.co/u3uWRHhBre

[Neil Wilkins @neilwilkinsx]

Always up for sharing the best sustainability events and opportunities and here's a good one for your diary in May...
Join Future Leap and South Gloucestershire Council for a stunning, unique breakfast event held at The Wave on 14th May discussing social value and behaviour change!
This event is completely free and we will explore how businesses are adapting to changing customer expectations from a social value and behaviour change perspective.
Join us for hot coffee and croissants with a view - more information and free tickets available using the event link. https://t.co/vlo1IxzShF

[Neil Wilkins @neilwilkinsx]

"Make sure you solve a problem, and when you do that, it builds insane levels of trust, in a very short period of time." says Craig Andrews in my conversation with him about all things customer relationships, trust and business development.
Enjoy the full episode on video at https://t.co/N6hh4HRYMn and on audio at https://t.co/UGdOzqQjXM
#mindfulmarketing #podcast

[Neil Wilkins @neilwilkinsx]

Did you know? According to online carbon calculator Website Carbon, the average website produces 1.76g of CO2 for every page view; So a site with 10,000 page views per month emits 211kg of CO2 every year.
That’s equivalent to: As much CO2 as boiling water for 28,591 cups of tea; Emitting the amount of carbon that 10.7 trees absorb in a year; 500.41Kwh energy which is enough electricity to drive an electric car 3,524km or from Bristol to Cairo.
Global Bay Design founder Jon Basker, talks to me about the hidden carbon in our supply chains and how to go about reducing your digital footprint by considering a climate positive website.
https://t.co/HPGnk4QWuI
#marketingsustainability #mindfulmarketing #carbonfootprint

[Neil Wilkins @neilwilkinsx]

Excited to be co-hosting this week, the last 2 amazing, fully-booked day courses of 2023, for Cambridge Marketing College "Carbon Literacy for Marketers" and "AI & Metaverse Marketing".
But don't worry, we have these available for you each month through 2024, starting 17th and 23rd January respectively.
Become certified Carbon Literate AND leverage AI and Metaverse for your marketing next year (no headset required!), by booking here >> https://t.co/bBnm5xCk72 #aimarketing #metaversemarketing #marketingsustainability #carbonliteracy

[Neil Wilkins @neilwilkinsx]

Learn about The Anti-Greenwash Charter, in my conversation with CEO and Founder, Charlie Martin @theagcharter https://t.co/0VX8tlkHSw
Listen/Watch on Apple Podcasts and Spotify at https://t.co/DQgwkmvnSO
#mindfulmarketing #marketingsustainability #antigreenwash

[Neil Wilkins @neilwilkinsx]

International best selling author Charles Vogl joins me on the podcast to discuss The Art of Community, Charles' book that changed the way we view connection, interpersonal relationships and the necessity for humans of being part of a community.
We dig deep into this subject and explore purpose, values and practical things we can all do to add value to those around us and encourage everyone to contribute to a sense of community for enhanced wellbeing for all.
Listen/Watch on your favourite podcast channel >> https://t.co/WacbNVnwQb
#mindfulliving #podcast

[Neil Wilkins @neilwilkinsx]

https://t.co/7WADW5jDrd @TheMindfulColl this is important

[The Mindful Collective @TheMindfulColl]

The secret to marketing sustainability is collaboration and partnerships. Just look at how @FGRFC_Official are doing it. Amazing proactive partnerships #bestpractice #mindfulmarketing

[The Mindful Collective @TheMindfulColl]

Early attendees at today’s Green Britain Partnership event with @ecotricity Aways an inspiring event… #marketingsustainability

[Neil Wilkins @neilwilkinsx]

Nigel and I run these certified Carbon Literacy for Marketers day courses, every month. Book your place here >> https://t.co/aoscCmFy7k @cmcpointsofview #sustainability #carbonliteracy

[Neil Wilkins @neilwilkinsx]

It might still feel like Summer, but the conference and event season is on us. I spotted this one, which is focusing on eco-Mobility and travel and thought you might be interested.
Eco-Mobility: Paving the Way for Sustainable Travel
https://t.co/uxsuPGlGbn
#sustainabletravel

[Neil Wilkins @neilwilkinsx]

"At its core, the metaverse is a virtual reality universe that encompasses all virtual worlds, augmented reality, and the internet. It is a digital realm where users can create, explore, and interact with each other and virtual objects. The metaverse allows for a seamless blending of the physical and digital worlds, giving rise to endless possibilities for collaboration and communication."

Read More >> https://t.co/qZDRCACEfO #metaversemarketing

Day Course >> Mastering AI and Metaverse Marketing https://t.co/qzrOdAAP4T #marketingcourse with Cambridge Marketing College

[Neil Wilkins @neilwilkinsx]

🚀 Navigating #AIRisk in Marketing? Tim Olsen breaks it down! ✅ Understand AI pitfalls ✅ Balance personalization & trust ✅ Practical risk management tips 🎙️ Dive into my latest podcast for invaluable insights on a future-proof #AIMarketing strategy. 🔗 https://t.co/LD4JHbywq5 #MarketingInsights #EthicalAI

[Neil Wilkins @neilwilkinsx]

Struggling to write stories about how your business is responding to sustainability challenges? Here's an interesting angle on story-telling in a climate narrative https://t.co/Ip540Wje4X #mindfulmarketing

[Neil Wilkins @neilwilkinsx]

A snippet of my conversation with Bryan Charter from brand new sustainable home app @SuSyFutures ... fascinating insights into how we can all make our homes more sustainable by connecting with professionals and funding... listen to the full conversation >> https://t.co/1mfBfFqLeZ #mindfulliving #sustainbility (also available on your favourite podcast at https://t.co/WacbNVnwQb )

[The Mindful Collective @TheMindfulColl]

Looking forward to this one… see you there?