Mike Friedman 💡

SEO Consultant. Owner of The SEO Pub, Clicked Consulting, and Done by Design. Fluent in English, Sarcasm, and Meme.

[Mike Friedman 💡 @TheSEOPub]

@leighhanney Thank you for sharing.

[Super 70s Sports @Super70sSports]

Today in 1981, MTV debuted. The historic first broadcast is now closer in time to 1938 than today. Enjoy your Friday, you rapidly aging motherfucker.

[Google Search Central @googlesearchc]

Today we released the June 2025 core update. We'll update our ranking release history page when the rollout is complete: https://t.co/bOclYyVtYH

[Mike Friedman 💡 @TheSEOPub]

@lilyraynyc LLMs.txt files solve a problem that doesn't exist. LLMs are not struggling to consume our content (unless you have it in javascript without SSR).

The only benefit of these files is for the LLM companies if they ever choose to adopt it. Less resources to read a .md file.

[Mike Friedman 💡 @TheSEOPub]

@MordyOberstein @Google

[Mike Friedman 💡 @TheSEOPub]

I'm reading a fantasy series right now where the first book was published in 1988. The author uses a ton of em dashes. I've never seen so many in a book.

Proving, once and for all, that time travel is real.

#IYKYK #ai

[Mike Friedman 💡 @TheSEOPub]

Evening everybody....

[Nuke Raley @BaseballAdvice]

RIP George Wendt 🍻

[Mike Friedman 💡 @TheSEOPub]

@gaganghotra_ They've been heavy in the AI game long before OpenAI, so I wouldn't be surprised.

[Mike Friedman 💡 @TheSEOPub]

@rustybrick It reminds me of the days when fax machines were popular. We used to get a lot of spam faxes, and many of them were penny stock recommendations. We would get at least 10-12 a week. I'm sure it was a pump and dump scheme.

[Mike Friedman 💡 @TheSEOPub]

The full study can be found here: https://t.co/HXEdAseBuW

[Mike Friedman 💡 @TheSEOPub]

💡 Here’s what this means for SaaS companies:

• Your top-of-funnel (TOFU) traffic is at risk. AI Overviews dominate informational queries — the same ones SaaS marketers use for demand gen.

[Mike Friedman 💡 @TheSEOPub]

3) Monitor where your brand appears in AI Overviews. If Google’s summarizing your category without you in it, that’s a gap.

The game has changed. SaaS brands that adapt early will own the new zero-click battleground.

[Mike Friedman 💡 @TheSEOPub]

The Health and Science sectors saw +20% jumps in AI Overview exposure — and SaaS isn’t far behind.

💡 Here’s what this means for SaaS companies:

[Mike Friedman 💡 @TheSEOPub]

Semrush's comprehensive analysis of 200,000 AI Overviews reveals significant shifts in Google's search landscape, particularly affecting informational content.

🧠 Google's AI Overviews Are Reshaping SaaS Search Visibility — Are You Ready?

[Mike Friedman 💡 @TheSEOPub]

The latest Semrush study (link in the comments) on Google’s AI Overviews shows just how fast things are shifting. AI-generated answers now appear in 13.14% of searches (up from 6.49% in Jan 2025).

[Mike Friedman 💡 @TheSEOPub]

I was blocked by this mod now, but they keep avoiding my comment. It didn't look like spam really, but isn't the question. My point was I didn't see anything that indicated the person in question was harassing or doxing a mod.

[Via Marketing @via_marketing_]

@TheSEOPub @DavidGQuaid @TheSEOPub, truth still lands, no matter who did the banning. Facts > drama.

[Mike Friedman 💡 @TheSEOPub]

@DavidGQuaid So if it wasn't the mod who banned him, then who banned him?

Most of the messages didn't really look like spam to me, but even if they were, that is a different argument that has nothing to do with what I said.