Seth Carlson

I ghostwrite Educational Email Courses for Communication Consultants and Coaches. Northwestern Graduate School of Communication.

[Seth Carlson @TheSethCarlson]

The most powerful habit for writers to improve their relationships:

Better Communication

Over the past 4 years, I've focused on communication every day—and along the way I've learned:

• Speech = identity
• New info puts the other in a box
• Communication starts in the body

[Seth Carlson @TheSethCarlson]

Founder A: 55% opt-in rate
Founder B: 2.5% opt-in rate

The difference?

Lading Page > Website

[Seth Carlson @TheSethCarlson]

I just joined Category Newsletter Creator by @dickiebush and @Nicolascole77.

If you're looking to start (or grow) your newsletter in 2025, check it out.

It has everything you need to build a 6-figure Category Newsletter:

https://t.co/1DkcL35XMb

[Seth Carlson @TheSethCarlson]

My goal: Play long-term games with long-term people.

I'm not chasing 20K followers, I'm here to help 2-4 people grow their revenue.

And after I've partnered with a few dozen people and helped them reach their online business goals, I'll analyze the results, package the process, and share it with hundreds of others who could benefit.

This is how we grow together.

[Seth Carlson @TheSethCarlson]

@CarterCurricula This is true!

[Seth Carlson @TheSethCarlson]

Persuasive writing is an art.

Getting better at it takes practice.

I've started copying old sales letters from master copywriters like Gary Halbert.

Copying them helps me study them.

Copying them by hand or on a typewriter forces me to slow down so that each word and sentence gradually unfolds.

As I copy them word for word, my brain can unpack the structure and what the writer is trying to achieve.

After finishing a copy, I go through my version and add my thoughts in the margins.

Yes, this is work.

But it's also fascinating and I've noticed a change in my writing.

This post, for example, has been structured to persuade you of the value of manual writing practice.

So, what do you think?

Is this a good way to practice persuasive writing?

[Alex Hormozi @AlexHormozi]

The biggest risk to your future isn’t your competition, it’s the distractions you insist on keeping in your life rather than doing the things you know you should be doing but aren’t.

[Seth Carlson @TheSethCarlson]

Stop trying to take shortcuts.

Instead, just focus on putting one foot in front of the other.

The rest will take care of itself.

[Seth Carlson @TheSethCarlson]

@brockburghardt What an embarrassing situation for the Brewers. Very cool story showcasing what you do and how it helps people.

[Seth Carlson @TheSethCarlson]

Here are 4 reasons why anyone struggling with a job loss should start taking online courses:

• Meeting new people
• Learning in-demand skills
• Learning cutting-edge techniques
• Discovering new and novel opportunities

I've experienced all of these the last 4 months.

[Seth Carlson @TheSethCarlson]

@MarioG_DaSilva Yes, it all starts with books. I’m not a huge fiction guy. I usually read nonfiction. But this year I’ve been working on War & Peace and it’s been nice getting back into a story.

[Seth Carlson @TheSethCarlson]

The single most powerful habit for writing better:

Read books

Over the last 10 yrs, I’ve read a book every single month—and along the way, I’ve:

• Written thousands of articles
• Authored award-winning newspaper columns

But I always return to books. They are foundational.

[Seth Carlson @TheSethCarlson]

Patience is a superpower.

But it’s woefully out of style.

[Seth Carlson @TheSethCarlson]

@MarioG_DaSilva Good call out, Mario. It will not.

[Seth Carlson @TheSethCarlson]

Follow this 4 step framework for better long-form reading:

• Scan headlines
• Scan main points
• Scan sub points
• Scan bullet points

This framework reveals the outline of the piece so you can decide if it's worth reading the entire thing.

You'll save a ton of time.

[Seth Carlson @TheSethCarlson]

Hard skills get you hired.

But soft skills get you promoted.

I went from sports reporter to managing editor in 2 years.

Here are 4 soft skills to accelerate your career:

1) Focus
2) Innovate
2) Iterate
3) Communicate

[Seth Carlson @TheSethCarlson]

@dickiebush Man, you are outlining almost all the major personal choices I’m making right now. Not a humble brag. Just getting a dopamine boost hinting I’m on a good path.

[Seth Carlson @TheSethCarlson]

@supermanuelsaez @StuLierich Yesss, thank you for that. And, if it were easy to implement and it didn’t take any intention or effort, I guess that would defeat the point.

[Seth Carlson @TheSethCarlson]

It’s a fucking miracle to be alive.

Out of all the billions of circumstances that had to exist, in just the right proportions at just the right time, it’s an incredible impossibility that I’m alive.

It’s incredible you’re alive, reading this.

It’s a fucking miracle.

[Seth Carlson @TheSethCarlson]

@dickiebush Social writing. Should have been a student years ago.