The Shopper Group

From our retailer-focused team at @rmi_world, our curated brand team at @shopper_agency, to our group of data experts at BASE Technologies

[The Shopper Group @TheShopperGroup]

We are so excited to announce the news of a new partnership! @shopper_agency now offers a fantastic commercial opportunity for brands who would like to be part of an Affinity Partnership with one of the most prestigious casinos in London, @HippodromeLDN!

[The Shopper Group @TheShopperGroup]

.@shopper_agency invites you to discover BASE® Dashboard, a platform that aggregates all your EPOS sales & campaign performance data into a single dashboard view, driving efficiencies and delivering one version of the truth!

Register here: https://t.co/NxU2rg49Ir

[The Shopper Group @TheShopperGroup]

We would like to say a big congratulations to our team over at @rmi_world who are winners at this year’s @FMBEAwards, under the Most Effective In-store Marketing Campaign category. The campaign they did for @PremierFoodsPLC led to incredible, award-worthy results. Well done!

[The Shopper Group @TheShopperGroup]

Our team at @rmi_world that represents @Morrisons.com, has launched a @MolsonCoors campaign! The branded banner is displayed on numerous search terms & categories to attract the supplier’s target customer, reminding them to add a “Mountain Cold Refreshment” to their trolleys.

[The Shopper Group @TheShopperGroup]

With the addition of gaining @WHSmith High Street as a client, the @rmi_world team continues to grow with their newest member, Rachel Davies. Welcome to the team!

#welcome #newstarter #team #growth #retailmarketing

[The Shopper Group @TheShopperGroup]

London Victoria has recorded almost 14m visitors in the first quarter of 2022 and @nicks_uk wanted to be a part of the action! The supplier spoke with our @WHSmith Travel team at @rmi_world to plan a campaign that would drive sales and shopper awareness for their protein bars.

[The Shopper Group @TheShopperGroup]

We are thrilled to welcome Emma Brown to the TSG family. Emma has now joined @rmi_world's Iceland Supplier Optimisation Team as their Head of Commercial.

#newstarter #welcome #team #retail #agency

[The Shopper Group @TheShopperGroup]

We would like to welcome Georgia Thompson to the @rmi_world team! Georgia joins us as a new Campaign Activation Executive, providing campaign support for our Iceland Supplier Optimisation Team.

[The Shopper Group @TheShopperGroup]

.@DiageoGB wanted to showcase their limited edition NPD on @Morrisons.com. Our team at @rmi_world used previous learnings to plan a campaign that would attract shoppers to purchase the Tiramisu Cocktail SKU, helping them drive sales & awareness for their new product launch.

[The Shopper Group @TheShopperGroup]

.@rmi_world worked with @PepsiCo to promote their special offer on @Morrisons.com. Now when shoppers buy Sensations, they will receive a free trial of Paramount Plus! Our team of experts recommended a Promotional Banner to drive sales and optimise ROI. Well done, looks great!

[The Shopper Group @TheShopperGroup]

TSG is stoked to announce that @rmi_world is a finalist for this year's @FMBEAwards (Best In-Store Campaign) for their great work with @PremierFoodsPLC across the @IcelandFoods store network. Well done to all involved, it's wonderful to be appreciated by esteemed industry peers.

[The Shopper Group @TheShopperGroup]

We worked with @JagerUK who wanted to implement an online campaign on @Morrisons.com. @rmi_world helped in the planning process to optimise ROI for the supplier. We used banners to display the fully-branded creative, a touchpoint that has always caught the eye of shoppers!

[The Shopper Group @TheShopperGroup]

What a great online campaign @rmi_world has done for @Heineken! The banners are on rotation, perfect for driving @Morrisons shoppers down the path to purchase. The key pages that are displaying the banners have been strategically chosen & planned through previous learnings.

[The Shopper Group @TheShopperGroup]

Millions enjoyed the 75th Anniversary of Edinburgh Fringe. We’d like to recognise AG Barr for their upweighted regional support, proudly displayed at @WHSmith. @irnbru benefitted from our expertise with planning a campaign that took advantage of hyperlocal amplification.

[The Shopper Group @TheShopperGroup]

Our Iceland Supplier Optimisation Team (provided by @rmi_world) worked with Müller to increase awareness & sales in @IcelandFoods. In order to optimise campaign profit, our team recommended dominating the space with Aisle Fins, Shelf Stripping, Shelf Barkers and Header Cards.

[The Shopper Group @TheShopperGroup]

As we enter another heatwave, @Campari wanted our @Morrisons team at @rmi_world to help them launch an online campaign that would inspire people to cool off with a refreshing Campari Spritz. We used previous learnings to see what pages would be best for attracting shoppers.

[The Shopper Group @TheShopperGroup]

.@BlackCowVodka invited us to attend Savour Festival at the Royal Hospital in Chelsea! We were so thrilled to be able to enjoy a day in the sun and see the supplier’s stand. Thank you so much for your hospitality along with the most delicious vodka-based cocktails!
#event #retail

[The Shopper Group @TheShopperGroup]

Our ecommerce experts on the @Morrisons team at @rmi_world recently launched an online campaign for @MeatlessFarm. They wanted to take advantage of the BBQ season to optimise ROI & drive sales. We suggested a Promotional Banner & Product Placement to draw attention from shoppers.

[The Shopper Group @TheShopperGroup]

.@rmi_world helped @PepsiCo plan and measure an online campaign on @Morrisons.com to increase brand awareness & create sales activations. The campaign generated over 500,000 viewed impressions and an impressive 1,920 clicks!

Read the full case study here: https://t.co/3kyI8GJgxc

[The Shopper Group @TheShopperGroup]

As the UK faces high inflation & an increase in living costs, @NestleCerealsUK wanted to increase awareness for their offer on @Morrisons.com. They worked with @rmi_world to plan a campaign that would optimise ROI & influence customers to take advantage of their promotion.