Retail Marketing International

Commercialising retail media and helping retailers succeed as media owners.

[Retail Marketing International @rmi_world]

We are proud to announce that we are winners at this year’s @FMBEAwards under the Most Effective In-store Marketing Campaign category! Outstanding work to our team for everything they did on the @PremierFoodsPLC campaign in @IcelandFoods. Such a wonderful achievement!

[The Shopper Group @TheShopperGroup]

We would like to say a big congratulations to our team over at @rmi_world who are winners at this year’s @FMBEAwards, under the Most Effective In-store Marketing Campaign category. The campaign they did for @PremierFoodsPLC led to incredible, award-worthy results. Well done!

[Retail Marketing International @rmi_world]

Refresh with a tin of @CoorsBeer! We recently launched this campaign for @MolsonCoors on @Morrisons.com. We offered planning & implementation services to ensure that the banner would drive sales & optimise ROI for the supplier, who are looking to finish the year on a high note.

[The Shopper Group @TheShopperGroup]

Our team at @rmi_world that represents @Morrisons.com, has launched a @MolsonCoors campaign! The branded banner is displayed on numerous search terms & categories to attract the supplier’s target customer, reminding them to add a “Mountain Cold Refreshment” to their trolleys.

[Retail Marketing International @rmi_world]

We would like to wish Rachel Davies a warm welcome to our team! Rachel is our Commercial Lead for @WHSmith High Street, helping to support the retailer with many shopper marketing campaigns from a number of suppliers around the world.

[The Shopper Group @TheShopperGroup]

With the addition of gaining @WHSmith High Street as a client, the @rmi_world team continues to grow with their newest member, Rachel Davies. Welcome to the team!

#welcome #newstarter #team #growth #retailmarketing

[Retail Marketing International @rmi_world]

We are going nuts for our most recent activation for @nicks_uk in @WHSmith’s London Victoria store! We helped plan a campaign that would attract shoppers to the retailer & supplier. Store wraps are perfect for increasing awareness to customers travelling through the station.

[The Shopper Group @TheShopperGroup]

London Victoria has recorded almost 14m visitors in the first quarter of 2022 and @nicks_uk wanted to be a part of the action! The supplier spoke with our @WHSmith Travel team at @rmi_world to plan a campaign that would drive sales and shopper awareness for their protein bars.

[Retail Marketing International @rmi_world]

We would like to give a very warm welcome to Emma Brown! It has been wonderful seeing how much our business has grown, allowing us to create additional roles to support the rest of our hardworking team.

[The Shopper Group @TheShopperGroup]

We are thrilled to welcome Emma Brown to the TSG family. Emma has now joined @rmi_world's Iceland Supplier Optimisation Team as their Head of Commercial.

#newstarter #welcome #team #retail #agency

[Retail Marketing International @rmi_world]

@IcelandFoods 😂 this is too good

[Retail Marketing International @rmi_world]

With business skyrocketing and our team being busier than ever, we are thrilled to take on a new member of staff, Georgia Thompson! Georgia joins us as a new Campaign Activation Executive, ensuring that Iceland’s campaigns run smoothly for both the retailer and the supplier.

[The Shopper Group @TheShopperGroup]

We would like to welcome Georgia Thompson to the @rmi_world team! Georgia joins us as a new Campaign Activation Executive, providing campaign support for our Iceland Supplier Optimisation Team.

[Retail Marketing International @rmi_world]

We were delighted to work together on a campaign for @DiageoGB on @Morrisons.com! They used our expert planning & implementation services to reach their target audience with a large Promotional Banner, driving sales for their new flavour and increasing awareness for the brand.

[The Shopper Group @TheShopperGroup]

.@DiageoGB wanted to showcase their limited edition NPD on @Morrisons.com. Our team at @rmi_world used previous learnings to plan a campaign that would attract shoppers to purchase the Tiramisu Cocktail SKU, helping them drive sales & awareness for their new product launch.

[Retail Marketing International @rmi_world]

We launched an online campaign with @PepsiCo who are offering a free trial of Paramount Plus on select SKUs! They wanted to increase awareness within @Morrisons and knew we had the tools to plan a successful campaign that would attract their target audience.

[The Shopper Group @TheShopperGroup]

.@rmi_world worked with @PepsiCo to promote their special offer on @Morrisons.com. Now when shoppers buy Sensations, they will receive a free trial of Paramount Plus! Our team of experts recommended a Promotional Banner to drive sales and optimise ROI. Well done, looks great!

[Retail Marketing International @rmi_world]

We’re proud to be @FMBEAwards finalists within the Best In-Store Campaign category for our campaign which we planned & delivered for @PremierFoodsPLC in @IcelandFoods. We’re honoured to be amongst such great company. Congratulations to everyone announced on this year’s shortlist!

[The Shopper Group @TheShopperGroup]

TSG is stoked to announce that @rmi_world is a finalist for this year's @FMBEAwards (Best In-Store Campaign) for their great work with @PremierFoodsPLC across the @IcelandFoods store network. Well done to all involved, it's wonderful to be appreciated by esteemed industry peers.

[Retail Marketing International @rmi_world]

We worked with @JagerUK on a campaign that is now displayed on @Morrisons.com! Banners are perfect for driving sales. Our data-driven approach ensures that the banner is placed on pages that have proven to be successful in the past for reaching the supplier's target audience.

[The Shopper Group @TheShopperGroup]

We worked with @JagerUK who wanted to implement an online campaign on @Morrisons.com. @rmi_world helped in the planning process to optimise ROI for the supplier. We used banners to display the fully-branded creative, a touchpoint that has always caught the eye of shoppers!

[Retail Marketing International @rmi_world]

.@Heineken wanted to drive sales & increase awareness for @BirraMorettiUK on @Morrisons.com. They approached our team of online experts who suggested an approach that has proven to be successful in the past. We recommended using an equaliser, a tool that rotates the banners.

[The Shopper Group @TheShopperGroup]

What a great online campaign @rmi_world has done for @Heineken! The banners are on rotation, perfect for driving @Morrisons shoppers down the path to purchase. The key pages that are displaying the banners have been strategically chosen & planned through previous learnings.

[Retail Marketing International @rmi_world]

We helped Müller use multiple touchpoints to take over this shelf space in @IcelandFoods, and it looks great! Our team of experts on the Iceland Supplier Optimisation Team worked together with the supplier to plan a campaign that would increase shopper awareness for the brand.

[The Shopper Group @TheShopperGroup]

Our Iceland Supplier Optimisation Team (provided by @rmi_world) worked with Müller to increase awareness & sales in @IcelandFoods. In order to optimise campaign profit, our team recommended dominating the space with Aisle Fins, Shelf Stripping, Shelf Barkers and Header Cards.

[Retail Marketing International @rmi_world]

The Travel team at WHSmith are looking to expand their Health & Beauty range! Whether you are an existing supplier with WHSmith or a new one looking to expand your customer base, this is an opportunity not to be missed!

Sign up here: https://t.co/PIW3ko3hkm

[Retail Marketing International @rmi_world]

It’s getting hot, hot, hot! We recently worked with @Campari on an online campaign to promote their Campari SKU on @Morrisons.com. We carefully planned which pages the Promotional Banners would be displayed to optimise ROI and drive sales for the supplier.

#marketing #retail

[The Shopper Group @TheShopperGroup]

As we enter another heatwave, @Campari wanted our @Morrisons team at @rmi_world to help them launch an online campaign that would inspire people to cool off with a refreshing Campari Spritz. We used previous learnings to see what pages would be best for attracting shoppers.

[Retail Marketing International @rmi_world]

We are proud to have such wonderful relationships with our suppliers. We were delighted to be invited to Savour Festival with compliments from @BlackCowVodka. Many thanks for a great day out! We cannot wait to see this partnership blossom even further with more campaigns!

[The Shopper Group @TheShopperGroup]

.@BlackCowVodka invited us to attend Savour Festival at the Royal Hospital in Chelsea! We were so thrilled to be able to enjoy a day in the sun and see the supplier’s stand. Thank you so much for your hospitality along with the most delicious vodka-based cocktails!
#event #retail

[Retail Marketing International @rmi_world]

We have a great relationship with @MeatlessFarm after doing some very successful online campaigns on @Morrisons.com! They wanted our expertise to plan another campaign that would optimise ROI & drive sales for their plant-based Chicken Breasts & Quarter Pounder SKUs.

[The Shopper Group @TheShopperGroup]

Our ecommerce experts on the @Morrisons team at @rmi_world recently launched an online campaign for @MeatlessFarm. They wanted to take advantage of the BBQ season to optimise ROI & drive sales. We suggested a Promotional Banner & Product Placement to draw attention from shoppers.

[Retail Marketing International @rmi_world]

We got campaign results from a campaign that promoted @PepsiCo’s Tropicana SKUs on @Morrisons.com and they are fantastic! Our expertise & data-driven insights allowed us to recommend Promotional Banner & Product Placement touchpoints to surpass the supplier’s campaign objectives.

[The Shopper Group @TheShopperGroup]

.@rmi_world helped @PepsiCo plan and measure an online campaign on @Morrisons.com to increase brand awareness & create sales activations. The campaign generated over 500,000 viewed impressions and an impressive 1,920 clicks!

Read the full case study here: https://t.co/3kyI8GJgxc

[Retail Marketing International @rmi_world]

Our retail experts recently worked with @NestleCerealsUK, who wanted to drive online sales on @Morrisons.com. We planned a campaign that used an eye-catching Promotional Banner to inform shoppers about the promotion, encouraging them to add the displayed SKUs to their trolley.

[The Shopper Group @TheShopperGroup]

As the UK faces high inflation & an increase in living costs, @NestleCerealsUK wanted to increase awareness for their offer on @Morrisons.com. They worked with @rmi_world to plan a campaign that would optimise ROI & influence customers to take advantage of their promotion.

[Retail Marketing International @rmi_world]

We have a new online campaign live on @Morrisons.com for @RubiconDrinksUK! Our team of experts used their knowledge & learnings from previous campaigns to figure out which key pages would attract shoppers, ensuring the touchpoint would drive sales & increase NPD awareness.

[The Shopper Group @TheShopperGroup]

Our @Morrisons team at @rmi_world launched a campaign to promote new @RubiconDrinksUK SKUs. The supplier wanted our expertise to plan a campaign that would drive sales & increase awareness. The Promo Card was placed on pages that would drive customers down the path to purchase.