The Social Marketers

Jonathan (@jogebauer) and Susanna (@dreckbaerfrau) teaching you how to get organic traffic from social media and search engines to your blog or business website

[The Social Marketers @TheSocialMs]

How is your social media marketing coming along? Need some help? https://t.co/jPMYujN5zW

[Susanna Gebauer @dreckbaerfrau]

Stop searching for big stories.
Start noticing the little ones.

Everyday experiences, small surprises and lessons learned can become the stories that bring your content to life.

[Susanna Gebauer @dreckbaerfrau]

A good teacher can explain complicated things in ways that make them easier to understand.

[Susanna Gebauer @dreckbaerfrau]

You know what you mean. But does your reader?

Sometimes when I explain something to a friend, halfway through my explanation, I realize ‘this is not clear.’

And then , I need to work out a different explanation.

Make the friend test: Would your friend understand what you have written or would they honestly say ‘What??’ Then start anew, say it in different words.

[Susanna Gebauer @dreckbaerfrau]

My best post ideas come from working on other content like books, blog posts, newsletters.

There is so much potential in larger content pieces, we just need to open our eyes and see it.

[Susanna Gebauer @dreckbaerfrau]

Confidence can make people believe you.
But showing your experience, thinking and willingness to question yourself gives them reasons to trust you.

[Susanna Gebauer @dreckbaerfrau]

Some people can tell you what happened.

Other people make you see it the way they saw it.

That is voice.

[Susanna Gebauer @dreckbaerfrau]

Most people find mathematics extremely boring.

Definition, theorem, proof - calculations.

But what math actually is: A way to describe things with numbers...

how water flows, how wind blows, how mechanics work in the human body - you can describe and calculate all this with math.

[Susanna Gebauer @dreckbaerfrau]

We are competing against endless advice content and valuable tips.

What makes our content stand out is our unique personality and perspective.

[Susanna Gebauer @dreckbaerfrau]

Is this just me?

The best post ideas come from comments I make on other peoples’ posts.

[Susanna Gebauer @dreckbaerfrau]

Don't forget:

Your goal is not to comment.
Your goal is to communicate and build relationships.

Keep that in mind and ask yourself: Do my comments contribute to reaching that goal?

[Susanna Gebauer @dreckbaerfrau]

You don't need to prove your expertise in every post.

Talk about what went wrong.
What surprised you.
What you learned along the way.

Your experience shows people what your expertise looks like in practice.

[Susanna Gebauer @dreckbaerfrau]

Confident content that feeds on personal experience builds more credibility than another 5 list items on a list that everyone can google - or find with AI.

[Susanna Gebauer @dreckbaerfrau]

We are competing against endless advice content and valuable tips.
What makes our content stand out is our unique personality and perspective.

Don't hide who you are in your content.

[Susanna Gebauer @dreckbaerfrau]

Consistency isn't about posting schedule.

It is about showing up as yourself.

Would people recognize your content without seeing your name?

[Susanna Gebauer @dreckbaerfrau]

Readers reach the end of your post and then - nothing?

Your conclusion can do more than wrap things up. You can use it to guide readers toward a meaningful next step.

[Susanna Gebauer @dreckbaerfrau]

You spent hours on your blog post. Your readers left after two sentences.

Don't bury the answer under a long introduction.

Tell readers what they'll learn and why it matters. Then deliver.

[Susanna Gebauer @dreckbaerfrau]

Complex ideas don't need complicated writing.

[Susanna Gebauer @dreckbaerfrau]

If we read too much about optimization, what we should do, and what we should not do in our writing, the more we lose our voice until we all sound the same.

And it is not so easy to rediscover our voice that is uniquely ours under all that advice and optimization.

[Susanna Gebauer @dreckbaerfrau]

I spent a couple of weeks in my second home in the mountains.
When I came back to Berlin I found a note on my door saying ‘There has been a broken pipe, do NOT use the water and do not put anything down the drain.’

It was Sunday evening, and I had spent most of the day driving, and I really had to use the bathroom.

So, I tried to figure out if this was still relevant.
No date on the note, no reference to a weekday, nothing.

But when I had entered the building, I had seen the son of the family living downstairs from me. My conclusion, a family with two kids could not be there when they cannot use the water.

All this confusion because the note was missing a date.
It could have been so easy to clear things up.

And yes, the note was already days old as my neighbor told me later.

This little moment of uncertainty reminded me of countless blog posts I have come across online: informative on the surface, but impossible to trust without a date.

A missing date can turn information that could be relevant – into something annoying. Without that crucial information the blog post turns totally useless.

[Susanna Gebauer @dreckbaerfrau]

No one can copy my personal stories and experiences.

And on top these stories build empathy and connection, they trigger emotions and build trust.