The Social Marketers

Jonathan (@jogebauer) and Susanna (@dreckbaerfrau) teaching you how to get organic traffic from social media and search engines to your blog or business website

[The Social Marketers @TheSocialMs]

How is your social media marketing coming along? Need some help? https://t.co/jPMYujN5zW

[Susanna Gebauer @dreckbaerfrau]

It is time to ignore algorithms for a while and start communicating again.

[Susanna Gebauer @dreckbaerfrau]

A message does not gain truth or wisdom by shouting it.

[Susanna Gebauer @dreckbaerfrau]

The people buying from you are (most of the time) not the ones that engage with you.

Often they watch, read, and appreciate you in the quiet background.

One day they will come out in the open - and turn into customers.

[Susanna Gebauer @dreckbaerfrau]

One of the worst parts of being at the beginning of your entrepreneurial journey:

Feeling the need to take on clients that give you bad vibes.

Because being able to follow your gut feeling is a luxury you cannot value enough.

[Susanna Gebauer @dreckbaerfrau]

You want to stand out in the crowd?

Provide something they cannot find anywhere else:
- your opinion
- your experience
- your knowledge from your perspective
- your personality!

[Susanna Gebauer @dreckbaerfrau]

The common advice to stand out via value and optimize for SEO will hopefully bring attention to your content.

But what you really need to do is create content with the goal to connect to your audience, to be a real authentic human being.

Because that is what trust is based on. And trust sells.

[Susanna Gebauer @dreckbaerfrau]

People follow you for experience, stories, failures and personal views - information can be found elsewhere.

[Susanna Gebauer @dreckbaerfrau]

Have you ever got into a conversation with a person but after a couple of sentences you still have no clue what they are talking about?
You lost interest and are already thinking about your escape plan: ‘oh sorry, I think I spotted someone I have to say hello to,’ or ‘Oops, I think my babysitter is calling, I have to take that.’

That’s what happens to your audience if they visit your content but your introduction does not do its job.
Attention span in the online content space is low. People skim content and make quick decisions: Read or not read?

The introduction is the first place where people look to decide wether they have come to the right place.

Your introduction has to spark curiosity, emotion, or relevance with what today is summarized as the ‘hook.’

You can spark interest for the same piece of content from various angles.

Storytelling intro: I botched my mom's birthday cake. My aunt presented it as a moroccan specialty - it was ‘sold’ out in minutes. Because how you frame it decides how people perceive it.
Statistic-driven intro: Here is a sobering fact: 60% of readers spend fewer than 15 seconds on a web page.
Empathy-based intro. The story about your sick old grandma who cannot pay for her dog. Or the story how you found these orphan puppies who urgently need vet care - all these stories play with emotions. In business context, failure stories make great empathy based intros.
Question intro. How long do you think you have to capture a reader’s attention — a minute? Thirty seconds? Try less than 15.
SEO/keyword-led intro. - Boring, sorry.

Do you want to find out more about different structures that will help make your introduction work, a step-by-step process to create perfect introductions, or some warnings about what you should avoid in your introdution?

I will ad the link to the full guide in the first comment.

[Susanna Gebauer @dreckbaerfrau]

Treat people like you want them to treat you.

If you want people to be interested in you, show interest in them!

If you are not interested in your customers you will fail.

[Susanna Gebauer @dreckbaerfrau]

Quick content tip:

People remember beginnings and endings better than the middle.

This even has a name: The Serial Postition effect.

For your content it means:

If you put your most important statements into your first or last sentences or paragraphs, they have a better chance to be remembered.

[Susanna Gebauer @dreckbaerfrau]

The worst social media marketing tip I ever got:

Don't post your own content and your own stories all the time. Share other people's content instead.

People want to know YOUR story and why YOU are the person to help them.

You are a content creator - not a content curator.

[Susanna Gebauer @dreckbaerfrau]

You are posting consistently. Your content is good. But nothing is converting.

The problem isn’t your writing. It is your topic choices.

Most content falls into one of two traps: it either serves your audience but doesn’t move your business forward, or it serves your business but your audience doesn’t care about it.

The sweet spot? Topic Audience Fit.
It is the precise intersection where what you can credibly write about, what your audience actually needs, and what drives your business forward all align.

I have created content for decades.

At first, it worked incredibly well. I grew a tech startup with zero marketing budget simply by writing about content marketing.

But when I later turned to broader business blogging, nothing was easy. I created endless, highly valuable content - but it didn't pay me back.

Why? Because I knew too much. My content lacked focus. An audience reading my thoughts on content strategy wasn't looking to me for advice on technical email marketing, sales funnels, or Instagram hacks.

Don’t just consider what you know and can teach when choosing your topics.

Consider exactly what your ideal buyers are actively interested in. Those are the only people your content needs to speak to.

Want to figure out if your current content is actually contributing to your business?
Head to the pinned post on my profile and grab my Content Audit Worksheet to find your leaks.

[Susanna Gebauer @dreckbaerfrau]

I was asked which would be the best point of view for content.

The answer is simple: Yours.

The Internet is crowded and competitive.

The only angle that only you can cover is yours.

Tell the story from your point of view!

[Susanna Gebauer @dreckbaerfrau]

Comparison, competition and copying are going to kill your success.

You are you and you need to do you - not me, or them.

[Susanna Gebauer @dreckbaerfrau]

I was criticized for publishing imperfect but authentic writing.

Now everyone celebrates typos over AI content.
Funny how authenticity became trendy.

Real expertise with rough edges trumps polished fluff.
Always has been. Always will be.

[Susanna Gebauer @dreckbaerfrau]

If your content gets ignored, you are missing one of these:

The 3 pillars of authentic content:
Originality: Something they haven't seen 100x.
Honesty: Real flaws beat fake perfection.
Relatability: Stories they feel.

Miss one, lose trust.

[Susanna Gebauer @dreckbaerfrau]

I help you build a targeted content system that scales without the burnout - because life is more than work.

Stop drowning in the content treadmill. Add a human touch to stand out from generic AI content, get strategic with your data, and drive actual results.

FREE RESOURCES INSIDE:

The Human Template (Fix your storytelling)
Content Audit Worksheet (Find your hidden gems, optimize underperforming posts)
The Topic Validation Checklist (Stop guessing)
and more

Grab the entire toolkit here: https://t.co/KmCOBN5vvx

[Susanna Gebauer @dreckbaerfrau]

With all this machine generated content floating around, our own stumbling, daring, raw and imperfect voice becomes a superpower.

That is awesome!

[Susanna Gebauer @dreckbaerfrau]

Content creation is a journey of testing and learning by doing.

[Susanna Gebauer @dreckbaerfrau]

95% of our decision-making happens in the subconscious.

Most of your audience's actions (clicking, buying, signing up, trusting) are driven not by logic, but by emotion.

Why are you focusing on the 5% of actions driven by logic with arguments, features, and lists of benefits?