THE SOUND

Consumer Exploration, Brand Strategy, Product Innovation.
We help brands understand people & solve marketing challenges.

[THE SOUND @TheSoundHQ]

From all of us here at The Sound, thank you for a year of great insights and partnerships! We wish you and yours a joyful end to 2025. See you in the New Year!

#happyholidays #happynewyear

[THE SOUND @TheSoundHQ]

OUT OF OFFICE! This week, we're away on our annual company wide retreat. This time together for us is all about connection, communication, strategy... and having a little fun in between!

We will be back soon!

[THE SOUND @TheSoundHQ]

Check out What We've Been Up To this month in Apparel, Pets, Food & Bev, and Automotive!

[THE SOUND @TheSoundHQ]

In our latest case study, we helped a premium online dating platform explore reactions to a range of brand assets.
Read more here.
https://t.co/TO8qIuHNH9

#brandpositioning #marketresearch #datingplatforms

[THE SOUND @TheSoundHQ]

In our latest case study, we helped a popular toy brand defend their spot in the market.
Read more here.
https://t.co/6ezeOGl0Zz
#generationalresearch #marketresearch #brandpositioning

[THE SOUND @TheSoundHQ]

In our latest case study, we helped a leading sporting and athleisure brand gain a deeper understanding of the varsity athlete.
Read more here.
https://t.co/462zeeKKS5

#marketresearch #athleisure #brandstrategy

[THE SOUND @TheSoundHQ]

In our latest case study, we helped a sports brand gain a better understanding of fans beyond the box office.
Read more here.
https://t.co/ROtWVfBzQs

#marketresearch #brandstrategy

[THE SOUND @TheSoundHQ]

Check out What We've Been Up To this month in Home, Pets, Food & Bev and Media!
Learn more here!
https://t.co/ipjFbkrEf7

#marketresearch

[THE SOUND @TheSoundHQ]

Ever bought soap to feel less like a disaster? 🫧 JTBD shows you're not buying clean—you’re buying “I’ve got my life together” vibes.
Read more here.
https://t.co/ajdpdUemQK

#JTBD #JobsToBeDone #JTBD #marketingtruths #JobsToBeDone

[THE SOUND @TheSoundHQ]

Get ready to connect, learn, and innovate! Our VP of Growth, Pete Sakalowsky is heading to TMRE (The Market Research Event) in Las Vegas! Oct. 28th-Oct.30th, don't miss out on the opportunity to chat with Pete. Join us and be part of the conversation!
#TMRE2025

[THE SOUND @TheSoundHQ]

This is not a blog about AI. In fact, it’s a blog about the exact opposite. It’s a blog about consumer empathy. It’s a blog about human beings.

Which we think is highly needed right about now.

To read more click this link: https://t.co/P08FKR4gc9

[THE SOUND @TheSoundHQ]

Surprise! We are thrilled to announce that our Head of UK, Dr. Russ Wilson will be speaking at YMS NYC conference this year! On Wednesday , October 22nd, don't miss out on their insights and expertise.

#YMSNYC2025

[THE SOUND @TheSoundHQ]

Excited to see our amazing CEO, Simon Dannatt at YMS NYC this year! Come chat with Simon on Wednesday, October 22nd in New York City. Join us to discover the latest trends and innovations shaping the future of our industry.

[THE SOUND @TheSoundHQ]

In our latest case study, we helped a coffee brand develop winning ideas for super premium coffee beverages.
Read more here.
https://t.co/6we74fmDH4

#coffeebeverages #marketresearch #innovation #generationalresearch

[THE SOUND @TheSoundHQ]

What’s the real reason people reach for your product? Jobs To Be Done (JTBD) with The Sound reveals hidden motivations, unseen competitors, and where your brand can truly win.
Read more here.
https://t.co/WwdvWhenQB

#JobsToBeDone #QuantitativeResearch

[THE SOUND @TheSoundHQ]

Happy Hispanic Heritage Month! We honor the rich culture, contributions, and diversity of the Hispanic and Latino communities. Their influence and innovation have shaped our world in countless ways. Let's come together to recognize and celebrate this incredible heritage!

[THE SOUND @TheSoundHQ]

Heading to the Corporate Researchers Conference in Chicago is our fantastic VP of Innovation and Brand Strategy, Jerusha Bennett! Sept 9th-11th get ready to dive into the latest trends, network with thought leaders, and bring back fresh ideas to our team and yours.

[THE SOUND @TheSoundHQ]

Our wonderful CEO, Simon Dannatt is excited to be heading to the Corporate Researchers Conference in Chicago! Sept 9th-11th, Simon will be looking forward to connecting with industry leaders, sharing insights, and exploring new opportunities for growth and innovation.

[THE SOUND @TheSoundHQ]

In our latest case study, we helped an active wear brand bring to light the everyday athlete to inspire brand purpose.
Read more here.
https://t.co/lS043BKiOk
#brandstrategy #activewear #marketresearch

[THE SOUND @TheSoundHQ]

In our latest case study, we identified whitespace opportunities within laundry to drive future growth for our client.
Read more here.
https://t.co/lQ3TONrT1X
#Illumination #brandstrategy #marketresearch