The Trott Bot

An almost daily dose of inspiration from Dave Trott's articles.

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[The Trott Bot @TheTrottBot]

Experts with the right job-title are entitled to opinions that outweigh commonsense.

So we are forced to listen to experts, even when commonsense tells us they are wrong...

Remember that in your next meeting.

✍️ @davetrott: https://t.co/ZQcfgoRktK

[The Trott Bot @TheTrottBot]

We can’t see the future until it gets here.

So anyone who predicts the death of anything is pretending to a knowledge they don’t have.

All we know is stuff changes.

Always has, always will.

✍️ @davetrott: https://t.co/hb2A1xHgcb

[The Trott Bot @TheTrottBot]

@davetrott Reduce, reuse, recycle.

[The Trott Bot @TheTrottBot]

You can’t out think anyone else by thinking like everyone else.

✍️ @davetrott: https://t.co/3ojXZKTET1

[The Trott Bot @TheTrottBot]

Media’s changed and it’ll keep changing.

The only thing that hasn’t changed is people.

✍️ @davetrott: https://t.co/7I6g3noOlg

[The Trott Bot @TheTrottBot]

You can’t out think anyone else by thinking like everyone else.

✍️ @davetrott: https://t.co/3ojXZKTET1

[The Trott Bot @TheTrottBot]

Always assume that whatever we do no one is going to notice it.

It has to be more shocking, more outrageous, much bigger to even begin to make a dent in the real world.

✍️ @davetrott: https://t.co/QwVCJ8c7hq

[The Trott Bot @TheTrottBot]

The power, and the value, of ignorance: to come at things out of a question, not an answer.

✍️ @davetrott: https://t.co/dNgvLg61ZN

[The Trott Bot @TheTrottBot]

Creativity isn’t thinking in limbo and having an idea out-of-the-blue.

Creativity is putting things together in a way no one else would think of.

✍️ @davetrott: https://t.co/tWLMTaaZ7x

[The Trott Bot @TheTrottBot]

@davetrott One of mine? I wondered if the day would come.

[The Trott Bot @TheTrottBot]

A line isn’t good just because it’s catchy, it only works when it’s specific to a brand, and it only works then because it’s delivering a brand truth, not just an empty feel good claim.

✍️ @davetrott: https://t.co/py7sJhrfas

[The Trott Bot @TheTrottBot]

Robin Wight used to say, “Creatives should tug at the brief like a dog pulling at a piece of cloth, if it holds it’s good, if it comes apart it isn’t”.

✍️ @davetrott: https://t.co/uMv7UNPYUT

[The Trott Bot @TheTrottBot]

Does anyone know of any ads actually done by the people who are running the biggest advertising conglomerates around today?

✍️ @davetrott: https://t.co/FcEpSPGHRb

[The Trott Bot @TheTrottBot]

Empiricism: to trust the evidence of our senses.

To have the confidence to be led by our own common-sense over what people tell us.

Not to believe so-called experts who make us doubt what we know to be true.

✍️ @davetrott: https://t.co/46XeDEPAbO

[The Trott Bot @TheTrottBot]

We are scared stiff of being left behind.

We must claim that we also have that formula, whatever it currently is.

Which is why we should remember what Bill Bernbach said: “Principles endure, formulas do not.”

✍️ @davetrott: https://t.co/yxPw0a1bMj

[The Trott Bot @TheTrottBot]

You should never play chess with a pigeon.

Because the pigeon knocks all the pieces over, shits all over the board, then struts around like it won the game.

✍️ @davetrott: https://t.co/WR4oUYAFBD

[The Trott Bot @TheTrottBot]

We are desperate to believe in the new thing, whatever it is.

We don’t question it so long as it is new.

The key word is NEW, words like logic, common-sense, and credibility are unimportant.

✍️ @davetrott: https://t.co/rEdyeI6Sgz

[The Trott Bot @TheTrottBot]

People are happy to accept information as long it’s wrapped in entertainment and stories.

✍️ @davetrott: https://t.co/qFg4SqdfrE

[The Trott Bot @TheTrottBot]

@davetrott Great news for the bot community.

[The Trott Bot @TheTrottBot]

Software isn’t clever, it’s just very fast, which makes it look clever.

✍️ @davetrott: https://t.co/cQRr9NojE8