ARF

Advertising Research Foundation. Knowledge, latest insights and leadership for the #advertising, #marketing, and #research industry.

[ARF @the_ARF]

Marketers have more data than ever but proving what drives results remains one of the biggest challenges. Join MSI for an upcoming webinar on new research on how advertisers and platforms approach experimentation: https://t.co/ivLjlvFV17 #ROI #MarketingScience #Experimentation

[ARF @the_ARF]

What does the future look like to Gen Alpha? This episode of CultureConnect brings together leaders from psychology, children’s media, tech, and UX research to explore the rise of the “glass generation." Listen on our website or wherever you find podcasts: https://t.co/S6MgB1uUzn

[ARF @the_ARF]

The deadline for submissions to the 2026 #ARFOgilvys is just around the corner! Don’t miss the opportunity to stand out amongst the noise, amplify your brand, and turn research into industry recognition. Enter a campaign & learn more: https://t.co/wjiSjMq9VZ

[ARF @the_ARF]

MSI (at the ARF) is proud to support the 2026 AMA-Sheth Doctoral Consortium, bringing together some of the world’s most promising doctoral students and leading faculty scholars this June in New York City. Learn more: https://t.co/3cxHb8yUVe #MarketingScience #Marketing

[ARF @the_ARF]

As #AI becomes a key part of how consumers discover products, a question emerges: how can #marketers ensure their brands show up in AI recommendations? This experiment reveals that even small changes in prompt wording can influence which #brands appear: https://t.co/rOuRHKNsns

[ARF @the_ARF]

Practical. Flexible. Industry-led. The NYU/ARF Certificate helps marketers advance their careers with hands-on courses in advertising research, media planning, and consumer insights. Learn more & enroll: https://t.co/1mVRfmh30m

[ARF @the_ARF]

Harness AI-powered precision. Why settle for partial truths? Integrated causal models, combined with AI, reveal what your business truly needs to grow. Join us June 4 to explore how a unified Enterprise Growth Model transforms decision-making. RSVP now: https://t.co/WalK6rqYOy

[ARF @the_ARF]

Repeat or rotate? Join MSI’s upcoming webinar with Kirthi Kalyanam on optimizing ad content strategy for stronger engagement and marketing performance. June 16 | 12 PM ET
Learn more: https://t.co/QC53X1Fgck #Advertising #MarketingScience #MSI

[ARF @the_ARF]

Meaningful connections, peer-facilitated conversations, and invaluable career insights await on June 3. Secure your spot and make real connections with fellow Young Pros at all career stages: https://t.co/CaXZfNwPkB

[ARF @the_ARF]

Are your ads truly driving incremental results? Join MSI’s upcoming webinar with Jason Choi to explore experimentation, incrementality and what really matters in digital advertising measurement. June 9 | 12 PM ET: https://t.co/t5D9CqylsS #DigitalAdvertising #Incrementality

[ARF @the_ARF]

In a new blog post, Experian highlights how DASH-powered audience segments help marketers fine-tune campaign delivery based on real TV consumption behaviors: https://t.co/gdGZ0a2o6H #ExperianMarketingServices #AudienceTargeting #Streaming #CTV $AVOD

[ARF @the_ARF]

What happens when brands use AI-generated models to increase diversity in advertising? A new MSI Working Paper explores how consumers respond to synthetic racial representation in marketing — and why authenticity matters: https://t.co/qIeYjtqRyE #ConsumerBehavior #BrandStrategy

[ARF @the_ARF]

June 24 in NYC: Elevate your analytics expertise while building meaningful community connections. Secure your spot now for an evening of networking, learning, and data storytelling: https://t.co/KLvWEv8X2I

[ARF @the_ARF]

@GrayHammond Lol just a tad.

[ARF @the_ARF]

Here's an #ARF flashback from 1993. #BackintheDay #CuttingEdge #Advertising #AdvertisingResearch

[ARF @the_ARF]

This Memorial Day, we honor and remember the brave men and women who made the ultimate sacrifice in service to our country. As we spend time with family and friends, we pause to reflect with gratitude on those who gave so much for the freedoms we enjoy today. #MemorialDay

[ARF @the_ARF]

Should marketers repeat the same message or rotate creative variations? On June 16, MSI hosts a webinar exploring when content repetition strengthens performance and when variations drive greater impact: https://t.co/1smXQKDjL4 #MarketingScience #CreativeStrategy #Marketing

[ARF @the_ARF]

The latest #ARF Cognition Council guide explores how #attention, #emotion, #memory, and persuasion work together to shape #consumerbehavior — and why traditional metrics alone can’t fully explain advertising effectiveness: https://t.co/9uVQqTxa8Y #AdvertisingResearch

[ARF @the_ARF]

Can you identify the best ads? Can AI solve Content Discovery Problems? Columbia Business School researchers are offering ARF members an opportunity to take part in a survey of marketing and advertising professionals (and a chance to win prizes): https://t.co/ILpH2eBkZT #Research

[ARF @the_ARF]

Live sports remains one of the most powerful marketing platforms in today’s fragmented media environment. This report explores how different sports deliver distinct value for brands: https://t.co/GHBkqeih2B #Sports #Sponsorships #AdvertisingResearch