The Makegood

We share News, Interviews, and Opinion about the Business of Media and Technology.

[The Makegood @The_Makegood]

SEO is always evolving, and when it does, your Search strategies need to evolve with it. Luckily, we've got a solution to that. It's called the CAB. And it can evolve too, no matter what your needs are. Amanda Fiore is here to tell you more about it. https://t.co/JaVeqbgaez

[The Makegood @The_Makegood]

Amanda joins us today to discuss the many strengths of point of care marketing, and why it should be explored as a marketing opportunity!

https://t.co/ZvDi1RT58l

[The Makegood @The_Makegood]

Artificial Intelligence is a phenomenon that's not going away anytime soon, and after her experiences with it at SXSW, Hemali Lakhani talks about its application in the world of pharma and marketing! https://t.co/BDQ5VyO9wh

[The Makegood @The_Makegood]

We all know getting an ad in the middle of a video can be frustrating, but Lynnsey thinks there's a lot of good that a mid-roll ad can accomplish, and why they should be viable advertising options! https://t.co/T5NhCF4Uwe

[The Makegood @The_Makegood]

While memes & jokes have been made about Mark Zuckerberg's testimony on Capitol Hill & our representatives' lack of knowledge about major modern technology, Tom argues that there is no humor to be found in willful ignorance. https://t.co/MYB9VK9p4A

[The Makegood @The_Makegood]

Tom joins us today to talk about the power of modern in-store testing, and what it can tell you about your digital display advertising! https://t.co/kgNujXSJpI

[The Makegood @The_Makegood]

Lynnsey Rijos and Amanda Fiore join us today to talk about the changing role of print media in pharma advertising! https://t.co/7wSP5VY045

[The Makegood @The_Makegood]

Hemali Lakhani joins us for the holiday weekend to discuss the future of marketing strategies for physicians! https://t.co/eg9zvF4Jhc

[The Makegood @The_Makegood]

With the digital ad industry’s pivot to programmatic ad buying, you’re probably seeing a lot of promises about what different programs can do with your data. Tom runs down the top three red flags to watch out for when looking for a potential partner! https://t.co/yYorxgVmlv

[The Makegood @The_Makegood]

Are you juggling several reports a month? Are you tired of sitting through powerpoint after powerpoint, agonizing over time when all you want is the data?
We've got a fix for that, and it's called @Sense.
https://t.co/hAVwUF7OwP

[The Makegood @The_Makegood]

Amanda Fiore is with us today to talk about how critical it is to advertise at medical conferences, and the effect conferences can have on advertising! https://t.co/Wj3awPgAfp

[The Makegood @The_Makegood]

Tom is tired of people thinking that everyone is listening in on their calls and social media. Here, he dismantles some of the conspiracy theories around voice data and targeted ads.

https://t.co/LD80eDnDGX

[The Makegood @The_Makegood]

Thank you all for an amazing 2017, and we look forward to seeing you in 2018! Today, we share our top five most popular articles of the past year. https://t.co/ROWjcVsDpy

[The Makegood @The_Makegood]

We love them, and see them everywhere. They're part of our internet identity, and are a constant source of information and amusement. Lynnsey Rijos talks to us today about . . . memes! https://t.co/t7PmA6rPdc

[The Makegood @The_Makegood]

Amanda Fiore joins us today to discuss the benefits of using blog posts and resource pages to enhance a brand's consumer trust, image, and SEO! https://t.co/tOMmm2hAPr

[The Makegood @The_Makegood]

With Amazon acquiring pharmacy wholesale licenses in 12 states, it seems the retail giant is ready to take the leap into healthcare. Lynnsey Rijos walks us through what this could mean for the industry. https://t.co/FJq6xRoMDd

[The Makegood @The_Makegood]

How do we fix your overall SEO strategic process? Introducing the Underscore Marketing CAB for all your SEO needs. https://t.co/HpOR2swGx0

[The Makegood @The_Makegood]

How do we market for hospital systems & how do we get in front of the consumer where they need us? Amanda answers! https://t.co/i6RTt9qdZX

[The Makegood @The_Makegood]

Do we still check our work? Tom Hespos joins us today to discuss the importance of auditing and its many benefits. https://t.co/i3k3IxKJU2

[The Makegood @The_Makegood]

Want to reach consumers right before they see their physician?
Lynnsey helps us understand point of care marketing! https://t.co/3JHWF23RDv