Thibaud Mérigon

[Thibaud Mérigon @ThibaudMerigon]

@0xygenation Same, comment t’as relancé l’indexation ?

[Thibaud Mérigon @ThibaudMerigon]

@VengeonsP @Affiseo_ Reddit

[Thibaud Mérigon @ThibaudMerigon]

@GoogleAds This is urgent. My account (ID 5721544517) is compromised. Unauthorized admins are running scam ads via my account. Case 9-5005000040080 is stalled for a month. Daniela (support) is missing all deadlines. I need a Tier 3 specialist NOW to stop this fraud. cc @GoogleAds

[Thibaud Mérigon @ThibaudMerigon]

@GMerchantCenter This is urgent. My account (ID 5721544517) is compromised. Unauthorized admins are running scam ads via my account. Case 9-5005000040080 is stalled for a month. Daniela (support) is missing all deadlines. I need a Tier 3 specialist NOW to stop this fraud. cc @GoogleAds

[Thibaud Mérigon @ThibaudMerigon]

Un média pilier de l’écosystème crypto FR est en vente

[Kevin JOURDAN @kev1njourdan]

📣 EXCLU DOTMARKET - Média Crypto / Finance Majeur 📣

✅ Plusieurs millions de visiteurs / an
✅ TOP positions SEO
✅ Équipe rédac expérimentée en place
✅ CA 2024 : 1M€
✅ Prix >2M€

Pour plus de détails et accès au deck, contactez directement [email protected].

[Thibaud Mérigon @ThibaudMerigon]

@From0To10k +0,6% 😂

[Thibaud Mérigon @ThibaudMerigon]

@Lockl34rTV @grok c’est quel jeu ?

[Thibaud Mérigon @ThibaudMerigon]

@0xygenation Thanks pour le tips !
Quels sont les autres cas les plus fréquents sur ce type de ban Merchant Center ?

[Thibaud Mérigon @ThibaudMerigon]

@luca_ecom Go

[Thibaud Mérigon @ThibaudMerigon]

@cree1site Ne pas oublier la flat tax derrière

[Thibaud Mérigon @ThibaudMerigon]

@0gYann @CryptoPicsou Matrixé par Phil haha

[Thibaud Mérigon @ThibaudMerigon]

@cryptoavocat Est-ce qu’avoir de l’immobilier et/ou une société en France nous condamne à rester résident fiscal FR ?

[Kevin JOURDAN @kev1njourdan]

Combien ça coûte un site déjà établi ?

1K€ ?
10K€ ?
100K€ ?

3 niveaux de réponse dans cette nouvelle vidéo.

[Presse-citron @pressecitron]

Depuis la pandémie, le nombre de Français qui s'est lancé dans l'achat/vente/édition de site web a cru de manière phénoménale.

Retour d'expérience avec @kev1njourdan, co-fondateur de @DotmarketEU, une plateforme d'achat/vente de business digitaux 👉🏻 https://t.co/DYEgp1n1me

[Thibaud Mérigon @ThibaudMerigon]

@G_souillard @matthieujbrt dans tes cordes ?

[Michael Thomas @ServiceAdsGuy]

Google Ads has more AI features than ever,

some are a necessity to winning in 2023,

while others need to be avoided like the plague.

I have TESTED each of these features and tools over my decade at Ad Agencies and with my own clients.

I listed out the 6 most important Google Ads AI features and categorized them by:

✅ Must Use
🛑 Avoid
❓ Use in some cases (and I will tell you which cases)

—--

✅ The Must Use Category:

✅ Automated Bidding

Every advertiser should be working towards using automated bid strategies (target CPA, target ROAS, etc.)

Basically automated bidding (when implemented correctly) makes an optimal bid for that exact user based on their demographics, search query, device type, location, and more.

It should only be used if your conversion tracking is implemented and it is definitely working.

Without complete conversion data, the ads AI will be flying totally blind and have no idea on what to optimize towards and ruin the entire point of using automation.

The more conversion data it has, the smarter it will be.

It is a smarter and more advanced bid strategy than a human could possibly be capable of as it takes all of that user’s information and makes a decision and bid in the millisecond between when they hit enter on the search and when the results appear.

You cannot possibly out-perform a fully informed Google AI bidder.

(beleive me, I tried.)

I was somewhat skeptical when they started launching these features and thoroughly tested them against manual CPC (and still do, on occasion),

But automated bidding has only gotten better and is one of the most crucial parts of winning on Google Ads in 2023.

✅ Ad Strength Rating

I don’t love all of Google’s recommendations but these are actually useful and should be implemented.

In the “Ads” screen of Google Ads, all of your ads will be given a “Ad Strength” where each ad is given a rating from “Poor”, “Average”, “Good”, to “Excellent”.

It is basically trying to rate your ad in how relevant it is to the search queries you are targeting and how relevant your ad is to your landing page.

I typically don’t split hairs in trying to get “Good” ads to “Excellent” but anything “Poor” or “Average” should be rewritten or improved.

You likely have not included enough headlines and descriptions for the Google AI to work with or they just aren’t relevant enough to your target audience and what they are searching for.

Clicking into each ad will give you suggestions to improve each ad’s rating and they are usually at least worth considering.

It will always write some headlines you know you won’t want to use but it will at least give you an idea of how you can improve the rating and improve the experience for the user.

🛑 Avoid Category:

🛑 Auto Applied Recommendations

If you have seen some of my tweets before, you may remember I am constantly knocking on Auto Applied Recommendations.

They are a ROAS killer.

You should never let google automatically apply their recommendations to your account.

Their recommendations can sometimes be useful, but the VAST majority of the time they are just there to try to get you to spend more money.

And you DEFINITELY don’t want Google applying changes to your account that are just trying to increase your spend and reach.

You need to go into the campaign settings to disable these.

And if you do, in fact, have these activated, you should go into your change history to see what has been automatically applied to your account so you can undo those changes.

🛑 Optimization Score

This is closely related to auto applied recommendations but I see too many people optimizing for a high Optimization Score to not include it.

Optimization Score is total score that Google gives each of your campaigns.

But it is just an advertiser facing score.

It has no direct impact on how many times your ad shows or how much you pay per click.

I sometimes use the “Repairs” section of the recommendations tab to find errors or see if anything is broken.

But that is the only part of the Optimization Score/Recommendations that is useful.

The rest are just recommendations on how to spend more.

So don’t try to max out your optimization score, I’d even recommend removing that column from your campaigns screen,

It is totally arbitrary and meaningless.

❓Use in Some Cases Category:

❓Performance Max Campaigns

I have only run Performance Max Campaigns for Lead Generation,

So I cannot comment on how to use them for shopping/ecomm.

But Pmax is good as a supplement.

Do not drink the koolaid and buy that the only campaign you need is a Pmax campaign.

Yes, it can show as a normal search ad,

But the broad targeting and lack of control doesn’t make it a good primary lead producer.

It can be a good supplement to remarket and find quality leads.

Just don’t expect to get a good return on your money when leaning on it to produce all of your leads.

❓Broad Match

With sufficient volume and good conversion tracking, broad match should likely be part of a search account these days.

It is just that you need to watch the Search Query Report (now called “Search Terms” in the Google Ads platform).

Google will be taking the most broad interpretation of your keywords.

Meaning it is likely that, without a robust negative keyword list, you will be matching to search queries that are irrelevant to your offer.

So you need to watch the search terms closely, looking even daily at the beginning of a new campaign or offer, and add anything that is irrelevant to your offer as a negative keyword.

Broad match works great with bid automation, it just adds more work and risk that needs to be mitigated.

_____

That is all, thanks for getting all of the way down here, I hope this helps you get more leads and make more money.

If you have any questions about Google Ads or if you want to see how I can help you get more leads for less money, my DMs are open.

[Dotmarket.eu 💻 @DotmarketEU]

LE podcast dédié aux finances personnelles et à l'investissement alternatif (mais pas que). Bonne écoute !

[Olivier Duffez @webrankinfo]

Je reprends une idée de Kevin Indig : votre top 3 du surestimé et sous-estimé en SEO ?
Pour moi
surestimé :
- Core Web Vitals
- mots-clés URL
- TF, CF, DA

sous-estimé :
- intention de recherche
- maillage interne (diversité des ancres)
- mise à jour des contenus

à vous ! + RT

[Kevin JOURDAN @kev1njourdan]

J'ai revendu @duuce 🤭

Un peu plus d'un an après avoir racheté la plateforme d'achat / vente de newsletters, nous avons décidé avec Mayane de la céder à un groupe américain.

Pourquoi ?
Comment ?
Combien ?
What's next ?

👇🧵

[Thibaud Mérigon @ThibaudMerigon]

@0xygenation Elles valent le coup les formations ?