poveda thibaud

[Agathe Delon @DelonAgathe1]

Example of 2 brands who have good naming :
First, Gap, very famous, refers to the generation gap between adults and kids.
The name referred to the generation gap between adults and kids.
@lets_NEUROmkt @manonjobtbs @PovedaThibaud
#NMKTRCH #MKTINGNEURO

[poveda thibaud @ThibaudPoveda]

The name of the company pays homage to scientist Nikola Tesla.
Known for its leading role in the development and adoption of alternating current for the transport and distribution of electricity
@lets_NEUROmkt
#MKTINGNEURO #NMKTRCH
@DelonAgathe1 @manonjobtbs

[poveda thibaud @ThibaudPoveda]

BlaBLaCar: A name that carries the notion of community and functionality. BlaBlaCar can be exported to all languages.
@lets_NEUROmkt
#MKTINGNEURO #NMKTRCH
@DelonAgathe1 @manonjobtbs

[poveda thibaud @ThibaudPoveda]

#NMKTRCH #MKTINGNEURO
@TianaSegovia2
@ambre_sch

[Cyrine TRIKI @CyrineTriki]

“Research using gambling techniques shows that a ‘happy ending’ provides a disproportionate weight in decision-making – meaning that this ‘happy ending’ can wildly skew what we think we should do next over what experience would tell us.” #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Cyrine TRIKI @CyrineTriki]

Apple in the picture below says the first phone costs $ 99, you will use this price as a basis to evaluate the price of the second and third handset. This is an example of the Anchoring effect! #NMKTRCH #MKTINGNEURO @lets_NEUROmkt