Turquoise Thinking

A full service #marketresearch company delivering pioneering research that powers breakthrough decision-making. Barnstaple, London, Birmingham, Edinburgh.

[Turquoise Thinking @ThinkTurquoise]

We helped Sail Training International compare trainees against the wider youth population, building an evidence-based recruitment profile to target the right young people more effectively.

Read the full story: https://t.co/bqs0LDc3tq

#YouthEngagement #MarketResearch

[Turquoise Thinking @ThinkTurquoise]

How well do your supporters actually understand what you do?

For Bath Cats & Dogs Home, we ran their first-ever supporter and community perception #marketresearch, uncovering new audiences and sharpening their messaging to boost engagement.

Full story: https://t.co/3eulu4pLvG

[Turquoise Thinking @ThinkTurquoise]

Are you a charity that can evidence its impact, not just its activity?

From January 2026, #SORP2026 requires it, proportionate to your size.

We've helped charities like Prostate Cancer UK, Anna Freud and Epilepsy Action do exactly this.

Read more: https://t.co/nABEvPlYxJ

[Turquoise Thinking @ThinkTurquoise]

Can your charity evidence the difference it makes?

Under #SORP2026, #charities are expected to demonstrate the impact of their work, proportionate to their size, rather than simply reporting activity.

We’ll be exploring this in more detail in an upcoming article.

[Turquoise Thinking @ThinkTurquoise]

Great research should do more than provide answers... It should spark the conversations that help organisations see where they can do things differently.

Our research for Sail Training International did just that.

[Turquoise Thinking @ThinkTurquoise]

Synthetic data for research is becoming increasingly sophisticated, but this article explains why human validation remains so important. We believe the future of #marketresearch must keep real human behaviour at the heart of decision-making.

https://t.co/nr8SiqGFUX

[Turquoise Thinking @ThinkTurquoise]

The early signs of disengagement, frustration or resistance are often there long before they show up in retention figures or annual surveys.

By combining behavioural science with robust research, organisations can identify emerging issues earlier...

🔗 https://t.co/42WXNJpIcx

[Turquoise Thinking @ThinkTurquoise]

Every organisation wants engaged employees...

Find out how behavioural insight can help you better understand your workforce 👇

https://t.co/42WXNJpIcx

#EmployeeInsight #BehaviouralScience #WorkplaceCulture

[Turquoise Thinking @ThinkTurquoise]

Every organisation has assumptions that have gradually become accepted as fact. The best decisions start with a deeper understanding of behaviour.

Explore how behavioural insight can help organisations move beyond assumptions: https://t.co/06yQXoBtoF

#MarketResearch

[Turquoise Thinking @ThinkTurquoise]

A vehicle purchase is rarely just about the vehicle.

For Toyota, understanding new RAV4 buyers meant looking beyond features and specifications to the lifestyle, life stage, habits and emotions shaping their decisions.

Read the case study: https://t.co/AWVrl39izj

[Turquoise Thinking @ThinkTurquoise]

One of the biggest mistakes organisations make is listening only to the loudest customers.

🗣️ Complaint data
🗣️ Social media
🗣️ Focus groups

Sometimes the most valuable insight comes from the people who never speak up.

[Turquoise Thinking @ThinkTurquoise]

How do you grow degree apprenticeships?

When the @SussexUni wanted to expand its degree apprenticeship offer, they asked Turquoise to uncover what really drives awareness and uptake.

👉 https://t.co/gKE2jUKVQB

#degreeapprenticeships #highereducation

[Turquoise Thinking @ThinkTurquoise]

When Roche Diagnostics wanted to rethink its technical support offering, they didn’t guess, they researched.

Learn how research can shape smarter services: https://t.co/STiQN2GwiW

[Turquoise Thinking @ThinkTurquoise]

❣️ #SmallCharityWeek is a moment to recognise that some of the most meaningful impact happens quietly, and locally.

📣 Here’s a shout out to the local #charities that continue to trust Turquoise to deliver research and insight that supports their work.

[Turquoise Thinking @ThinkTurquoise]

For Libraries Unlimited, the challenge wasn’t awareness, it was understanding how different communities actually use and experience their libraries day to day.

Read the whole story: https://t.co/uZhLEBwKCK

[Turquoise Thinking @ThinkTurquoise]

🎯 Halfway through the year: which assumptions have changed?

Insight is most valuable when it arrives early enough to change direction, not just explain it afterwards.

#marketresearch #insight

[Turquoise Thinking @ThinkTurquoise]

🎓 Universities aren't just competing with other universities anymore.

The biggest challenge for #highereducation may not be standing out from competitors, it may be demonstrating why higher education remains the right choice in the first place.

#HigherEducationMarketResearch

[Turquoise Thinking @ThinkTurquoise]

There is a hidden workforce of over 100,000 professionals supporting young minds across the UK.

Read more about the project and partnership here: https://t.co/eevlWFFbJX

#MentalHealth #YoungPeople #MarketResearch

[Turquoise Thinking @ThinkTurquoise]

What do we do at Turquoise?

We provide the rigorous, evidence-led research that underpins #employeeengagement and cultural shifts leading to a boost employee and #customersatisfaction.

Find out how we could help: https://t.co/42WXNJpIcx

[Turquoise Thinking @ThinkTurquoise]

What do we do at Turquoise?

We help organisations break through with smarter, Research-Driven Strategy.

Find out how we could help you: https://t.co/6BdafTfFsj

#businessstrategy #strategyresearch #marketresearch