Think with Google

Insights you want. Inspiration you need. Keep up with the latest marketing trends, tools, and more from @Google and @YouTube.

[Think with Google @ThinkwithGoogle]

AI is the fastest racehorse we’ve ever seen 🐎

Marketers are rushing to become "AI experts," but Mark Ritson (brand strategist, former marketing professor, and advisor) suggests we're focusing on the tool instead of the craft 🛠️

💡By focusing on the big picture, marketers can move past the tactical noise, understand the brand's true positioning, and ask AI the right questions.

Catch the full episode of Frontier CMO with Joshua Spanier (Google VP of AI & Marketing) 🎙️

https://t.co/t7n8NtEhjV

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Want to know the secret to diversifying across export markets profitably? 🌍

Learn how China-based agency SparkX Marketing paired global expertise & Google AI to enable leading brands like Wybot, @Laifentech_, & @jackeryinc to enter new markets & increase ROI: https://t.co/UzOG6ZyFzV

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70% of marketers failed a test on basic marketing fundamentals. The truth? Great AI won’t fix bad strategy.

Google’s @JoshuaSpanier recently sat down with @markritson to discuss why leaders need to master brand strategy before chasing AI trends.

Read more 👉 https://t.co/sGkNCoUkDd

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Agentic AI isn’t just changing how marketing gets done — it’s changing how marketers define themselves ⚙️

The real shift? Moving beyond prompts and pointed solutions and focus on designing the workflows and guardrails to become agentic AI systems thinkers.

Explore more here → https://t.co/XTCX1YzEa9

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Demand belongs to the brands that create it 🚀

Capturing intent isn't enough — to scale, you have to generate it.

See how @Away, @GM, and @nexplayground used Demand Gen to break through performance ceilings and continue driving sales: https://t.co/5fanigQTLv

Check out the 3️⃣ strategic shifts you can make today 👇

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Is your keyword strategy a bottleneck to growth?

Advertisers using AI Max for Search are seeing an average 27% increase in conversions. From @IKEAUSA to @LOrealGroupe, see how 5️⃣ global brands are transforming Search from manual precision to AI orchestration 👉 https://t.co/FEsxmCWheB

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The real AI trap for CMOs? Using it only for efficiency.

At #GML2026, Google SVP & Chief Business Officer @PhilippSchi and Puck Co-founder @JonKelly2 drew a line in the sand between task and purpose when using AI.

👇 Catch the clip below to hear their full breakdown.

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How does a heritage brand like @GAP move audiences from passive scrolling to active brand participation?

By meeting consumers seamlessly across the entire journey—scrolling, searching, streaming, and shopping—they transformed relevance into a massive revenue engine.

Don’t miss GAP leadership executives break down how they captured the cultural magic of global group @katseyeworld to supercharge full-funnel intent and conversion. 👇

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The magic isn't in the model — it's in the human imagination driving it ✨

Get tips to keep your marketing human in the AI era:
✅ How to create low-stakes sandboxes for your team to play
✅ Use tech to empower the craft, not replace it

More in this week’s edition of Frontier CMO 👉 https://t.co/0UtlBfO8gB

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Sources

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Google Marketing Live wrapped last week, and we've distilled the biggest takeaways into The marketer's guide to GML. This playbook is your essential resource for navigating the AI era and driving real business growth.

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Download the full report with everything you need to know from #GML2026 here: https://t.co/oTeWIdANbH

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AI has officially moved from "chat to act." 🚀

On the mainstage at Google Marketing Live, Google’s SVP & Chief Business Officer @PhilippSchi translated what the latest I/O launches - like Gemini Omni, Gemini Spark, and more - mean for businesses.

Discover what the agentic era means for your brand strategy ➡️ https://t.co/1GEFGPd2Yw

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Fresh from the stage of #GML2026: The marketing relay race is officially over 🏃‍♂️💨

AI is collapsing marketing silos into a single growth engine that can increase execution speed by 10X. Discover the 3 key shifts every CMO needs to know now 👉 https://t.co/2hPkoXpl0U

[Think with Google @ThinkwithGoogle]

We’ve made a decade's worth of innovation in the last year alone, bringing us closer to true, real-time, outcome-based marketing ⚡️

Taking the stage at Google Marketing Live, the biggest ads innovation event of the year — Google’s SVP & Chief Business Officer @PhilippSchi explains why AI is the best thing to happen to Search, and how brands can take advantage of Google’s AI advancements.

For the full list of product innovations at GML, visit https://t.co/aOlBZCBCxE
For deeper insights, download our new GML report → https://t.co/2eDQjp6Y2B