@codyplof We did for our growth team, hugely successful and the output from simply giving folks the tools and a little bit of upfront 101 training was remarkable. Lowest hanging fruit is probably reporting/metrics dashboards - but we had some pretty advanced projects pop out of a 48h hack
Now on Ro: Foundayo from @EliLillyandCo—the newest GLP-1 pill. This treatment offers patients a flexible, daily pill option that’s delivered directly to their door, at the best cash price. https://t.co/vwFFDo90J4
We’re excited to kick off Super Bowl week at Brand Innovators in SF with @flahertyiv, SVP of Growth, at @ro! He’s sharing how years of disciplined TV and sports testing, paired with modern measurement, gave the team the confidence needed before stepping onto TV’s biggest stage of the year.
Check out the session here: https://t.co/tmslOvbiIb
#BrandInnovators #Ro #TVAdvertising #PerformanceTV #GrowthMarketing
We’re taking Ro to the Super Bowl! 🏈
Our Super Bowl ad features Serena Williams sharing how she’s feeling on Ro—and what ongoing care and support has helped her achieve. It’s honest, human, and focused on outcomes that matter. This is about meeting people where they are, on the biggest stage, with a message that empowers them to take action to improve their health.
See the spot here!
Decided to change up our strategy on Pinterest today at 3pm for the weekend. Slack huddled with my rep.
They went in and cut new video ads for me from our existing assets for new pins and built out the new funnel we discussed.
At 3pm on a Friday.
@pinterestbiz love you guys for being such fantastic partners.
Serena Williams is now one of the most famous endorsers for GLP-1s—and a deliberate departure from the archetypal target patient so far https://t.co/eFBLin3UkP
1/ @serenawilliams is our newest ambassador at @Ro. She’s sharing her weight loss story to inspire others. She has more willpower than most people on the planet and is the perfect example that weight is not just a matter of “diet and exercise”.
Right back at ya @BRappy55 - it has been amazing working with you to tell Ro's story over time. The best part is that even with these 6+ years in the rear view, we are just getting started!
Emotional work moment.
I've been working on the #OOH for @ro for over 6 years.
This morning they announced their partnership with @serenawilliams
Watching this incredible brand turn into a 🚀 has been unreal.
They've defined and set the standard for the telehealth game.