#FrontierCMO - Twitter Hashtag

8 days ago

Usually ads don’t save lives. On Frontier CMO, @flahertyiv explains how @ro puts doctors in the creative room from day one. Turns out the people closest to the guardrails know the sharpest human truths. #FrontierCMO Get the CMO moves here: https://t.co/qkKjo0Jezr

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Think with Google @ThinkwithGoogle

8 days ago

Learn from marketers who don't chase likes, but change lives. 💡 In our latest #FrontierCMO newsletter, @JoshuaSpanier sits down with @flahertyiv, SVP of Growth at @ro, to discuss streamlining workflows, empowering teams with data, and bringing experts into the creative process from day one 👉 https://t.co/Gh72I2YZ7X

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Think with Google @ThinkwithGoogle

22 days ago

Efficiency isn't the real story. Growth is 📈 By 2030, up to 70% of network traffic will be initiated by AI agents, not humans. But driving real growth takes more than automated volume. In our latest #FrontierCMO newsletter, @JoshuaSpanier sits down with Kellyn Smith Kenny, chief marketing & growth officer at @ATT, to break down 3 essential questions every marketing leader must ask to drive true transformation 👉 https://t.co/1rW4VpPM26

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Think with Google @ThinkwithGoogle

about 1 month ago

.@GapInc knows how to get over 600M+ video views and +23% store visits. See how @GapInc’s Damon Berger turns cultural sparks into checkout — plus 3 takeaways for CMOs in @JoshuaSpanier's latest #FrontierCMO newsletter: 🔗 https://t.co/PhsPK3eP2A

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Think with Google @ThinkwithGoogle

about 2 months ago

Influence is nice, but diplomacy builds lasting partnerships. In our latest #FrontierCMO newsletter, @JoshuaSpanier sits down with Aude Gandon, Chief Digital & Marketing Officer at @esteelauderco, to break down how modern CMOs can become Chief Diplomacy Officers → https://t.co/M9bIcXWeXA

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Think with Google @ThinkwithGoogle

2 months ago

Enterprise brand content often tricks people into clicking high-volume noise, only for visitors to bounce and mentally mark the brand as irrelevant. In @JoshuaSpanier’s recent #FrontierCMO conversation, @agansca, founder of @KnotchInc, breaks down what it actually takes to build customer love 👉 https://t.co/yWFTTBEBZb

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Think with Google @ThinkwithGoogle

3 months ago

Change sucks. But irrelevance is even worse. In our latest #FrontierCMO newsletter, @JoshuaSpanier sits down with futurist, CMO advisor and former @PublicisGroupe Chief Growth Officer @rishad to discuss how to navigate the AI transformation age without losing your soul — or your strategy: https://t.co/0WC3rm87Hu

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Think with Google @ThinkwithGoogle

4 months ago

No brand guidelines. No ad briefs. Just a precision metrics funnel backing the "dumbest ideas possible" to drive massive retail velocity. 📈 Discover how @LiquidDeath’s Benoit Vatere turns radical creativity into hard dollars on #FrontierCMO with @JoshuaSpanier → https://t.co/KKMo8BqsJF

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Joshua Spanier @JoshuaSpanier

4 months ago

I sat down with F1 world champion @LandoNorris & Louise Mcewan, CMO Mclaren, to talk from the back of the grid to the championship podium. Watch the conversation, and read the insights from #FrontierCMO #CannesLions2026 #Google https://t.co/OC4KEvgc3N

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Joshua Spanier @JoshuaSpanier

4 months ago

Rapid-fire themes emerging at #CannesLions2026. (1) AI leaders are the new rock stars (2) More business, less excess (3) "Raw Creators" are rising +the latest #FrontierCMO pod @LandoNorris & McLaren CMO @LouiseMcEwan READ HERE: https://t.co/Vn9SV5HJBa #F1

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Think with Google @ThinkwithGoogle

10 months ago

"AI isn’t a gamble anymore—it’s table stakes." @JoshuaSpanier, Google's VP of AI & Marketing Strategy, is live from CES in Vegas, giving you an exclusive sneak peek into #FrontierCMO, our new podcast. This isn't just another marketing show; it's your practical guide to marketing in the AI era. Don’t miss out! Our first episode, featuring @shellypalmer, launches January 8.

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Think with Google @ThinkwithGoogle

10 months ago

👂 Overheard at #CES2026: “In marketing, AI is not a technology problem, it’s a leadership challenge and opportunity.” We're behind the scenes at the live recording for the debut episode of our podcast, #FrontierCMO, with host @Google's Josh Spanier and CEO of the Palmer Group, @ShellyPalmer. 🎙️ 🗓️ Mark your calendars for the January 8 launch. Sneak peek → https://t.co/neGUt9m1RB