Think Whisky

Tastings, debates, masterclasses.
September 17, 2018 - register today!

[Think Whisky @Think_Whisky]

#DidYouKnow #irishdistilling has seen a huge growth over the last 10 years, going from 4 to 40 distilleries in the country! #IrishWhiskey #RiseOfWhiskey

[Think Whisky @Think_Whisky]

Whisky Barons' Eoin O'Neill is presenting our final #masterclass of the day - The Rise and Fall and Rise Again of #irishwhiskey.

[Think Whisky @Think_Whisky]

@Swaylondon's top mixologists will be serving up some treats for you soon! #WhiskyMixology @smokeheadwhisky @mackmyra @TribeofIndie @Cotswoldistill

[Think Whisky @Think_Whisky]

@Boisdale Joe mentions the #RiseoftheHighball has seen G&T's take a bit of a backseat due to the film and media industry. #WhiskyDebate

[Think Whisky @Think_Whisky]

Which #whisky brands are appealing to all demographics through innovative marketing techniques? #HaveYourSay #WhiskyDebate

[Think Whisky @Think_Whisky]

@Luvians Archie Mcdiarmid says there is no right answer when it comes to #whisky tasting notes - each opinion comes from individual experiences in life

[Think Whisky @Think_Whisky]

@trisstephenson says using the right language and keeping it fun when it comes to a whisky's tasting note can ensure the category is more accessible

[Think Whisky @Think_Whisky]

John Vine of Waitrose mentions their flavour wheel, available on their website, explains the styles of their #whisky range to consumers

[Think Whisky @Think_Whisky]

Can the industry do more to communicate the tasting notes of #whisky better to consumers? @trisstephenson arranges his whisky selection as a 'flavour map', rather than by region at Black Rock Bar. #WhiskyDebate

[Think Whisky @Think_Whisky]

@Boisdale's Joe Boxall talks from an on-trade perspective - if you can offer smaller measures of #whisky to younger consumers or less experienced whisky drinkers, it may increase interest in the category. #WhiskyDebate

[Think Whisky @Think_Whisky]

Can #scotch learn more from #americanwhiskey when appealing to younger consumers? #HaveYourSay

[Think Whisky @Think_Whisky]

@Luvians Archie Mcdiarmid says he appeals to the student demographic as much as possible, ensuring they take their younger consumers on a journey

[Think Whisky @Think_Whisky]

@DrinksRetailing and @HarpersWine pose the question: How do you compose the perfect #whisky range to appeal to as broad a demographic as possible? The panel are discussing...

[Think Whisky @Think_Whisky]

@trisstephenson likes to keep his his #whisky offering fresh at Black Rock to excite the staff and keep them interested in what they're selling. #CuratingIsKey

[Think Whisky @Think_Whisky]

@Boisdale's Joe Boxall tries to spark interest in the whisky fanatics but keeps the entry level whiskies available to consumers that aren't familiar with the category

[Think Whisky @Think_Whisky]

#WhiskyDebate is in full swing! @trisstephenson @Luvians @Boisdale @ampswines @waitrose

[Think Whisky @Think_Whisky]

#ThinkWhisky opens at half 10 today, come along to learn all about this multifarious category. If you're not on the guest list, just bring a business card to @Swaylondon. #tradetasting #Whisky #MondayMotivaton

[Think Whisky @Think_Whisky]

Pre-registrations are closed for #ThinkWhisky 2018. However, you can come along on the day with your business card! #WhiskyEvent #TradeEvent #SpiritsBuyer

[Think Whisky @Think_Whisky]

@TheDramTeam Hi @TheDramTeam, here's the agenda for the day. Looking forward to seeing you there!

[Think Whisky @Think_Whisky]

Monday is the day #Whisky #buyers! Debates, Tasting and masterclasses for FREE! Registrations are closed but you can bring a business card on the day to gain entry!