Esme González Pillado

Bridging ecosystems thinking and branding. World citizen. Foodie.

[Esme González Pillado @Thinking_Esme]

This should go in top 5 of “How to destroy your brand equity” manual. #Goyaway. #knowthycustomer #purpose

[The Hill @thehill]

Goya Foods CEO Robert Unanue: "We're all truly blessed... to have a leader like President Trump who is a builder."

[Boundaryless @Boundaryless_]

Are you interested in knowing how your idea or organization could be platform-ecosystem designed? Join us in the hands-on Platform Design Toolkit masterclass on July 14-16. Thousands of practitioners already did it! https://t.co/OmNRZkH5kV

[Esme González Pillado @Thinking_Esme]

@fortelabs Start with the needs @fortelabs. Support, aesthetics, mobility, color, texture, suffering from any particular thing? Knees/ upper back... what is good for someone might not be good for you.

[Esme González Pillado @Thinking_Esme]

@fortelabs Habanero and serrano

[Esme González Pillado @Thinking_Esme]

When colonization happens in the digtal arena.

[Esme González Pillado @Thinking_Esme]

@CharlotCrowther Or... depending on the content you could say “How to supercharge your organization at zero cost”

[Brian Tyler Cohen @briantylercohen]

Trump suggests that other world leaders are whispering to him how great he's doing handling the pandemic, which is a funny thing to claim when he is objectively handing it the worst on the face of the earth.

[Esme González Pillado @Thinking_Esme]

I consider myself a #worldcitizen and I never felt as connected as today with people around the globe. This #crisis and #technology has brought us #together.

[Esme González Pillado @Thinking_Esme]

@HStammK @OpenExO @PeterDiamandis #IDIIC infinite diversity in infinite combinations available for creativity = #clouldblending

[Esme González Pillado @Thinking_Esme]

The #lockdown2020 is changing #consumerbehaviour and accelerating the #platforms revolution. Will we be seeing incumbents with industrial models catching up?

https://t.co/LnqD5WPU1P https://t.co/qFuLmstUtc

[Esme González Pillado @Thinking_Esme]

This #Holiday looks a lot different. Keep #SocialDistanacing while celebrating. This battle is not over. #StayHomeSaveLives

[Simone Cicero @meedabyte]

How do we communicate and interact beyond markets? How's the interplay between institutions and networks going to play out in the world as open networks  take over existing institutions in their capacity for sense-making?
I explore this with @johnrobb: https://t.co/8CIno46RDG

[Nick Knudsen 🇺🇸 @NickKnudsenUS]

“A lot of people will have this, and it’s very mild. They will get better very rapidly."

- President Donald Trump, March 4th

[Esme González Pillado @Thinking_Esme]

The #coronavirus effect will be devastating for more than half a billion people (@oxfamgb). We are still stuck in industrial structures. NGOs, Institutions, citizens and the private sector need to collaborate more and think and act #ecosystemically to solve this crisis.

[Esme González Pillado @Thinking_Esme]

@fortelabs A logo is not your brand. My impression is that what you might be looking for is not only a secondary color but a visual language that reinforces your brand and that delivers the experience.
I don’t think the answer relies only on a Pantone reference.

[Esme González Pillado @Thinking_Esme]

@fortelabs Got a rockstar team! @CharlotCrowther ⚡️🎸🔥

[Clayton Christensen @claychristensen]

A memorial service for our friend, mentor and colleague, Clayton Christensen, will be held on March 13th at 2 pm, at Harvard Business School. All are welcome to attend. https://t.co/QzkwKK59lk

[Esme González Pillado @Thinking_Esme]

@NFX @JamesCurrier Naming is a core nugget of brand that condenses meaning around brand purpose. But naming can be surpassed by what the it represents in people’s head. In a nutshell naming is the beholder the meaning you create in the relationship with your stakeholders.

[Esme González Pillado @Thinking_Esme]

@StephenPunwasi No learning without owning.