Thomas Brinkley

[Thomas Brinkley @ThomasB03040405]

@Michael09069842 @Capitaldemarca @KhabyLame @pepsi I slightly disagree. Nitro drinks are a very young trend, so I don’t think they are too worried about the older crowd. Also, TikTok is a young platform. It is probably outside of the target market so they aren’t stressing about it. #LWU482Strat #ICMKTG

[Thomas Brinkley @ThomasB03040405]

@Capitaldemarca @KhabyLame 1) I think it works and gets tons of people familiar with a product.
2) @CocaCola could release a competing product and use the platform.
3) Yes, I want to try nitro Pepsi. I’m generally not a huge fan of nitro drinks but always want to try them. #LWU482Strat #ICMKTG

[Thomas Brinkley @ThomasB03040405]

@mydoanha @CopywriterBob @TODAYshow I think Netflix will be okay and not lose much(if any) profits. Streaming services have specific shows people are after. People will still have the desire to see those shows and will only have that streaming service to use. #LWU482Strat #ICMKTG

[Thomas Brinkley @ThomasB03040405]

@CopywriterBob 1) Netflix isn’t in the wrong as their product isn’t being used in the intended way. They are greedy though.
2) I doubt they’ll lose profits. People will still want to watch their shows.
3) They could promote password sharing. #LWU482Strat #ICMKTG

[Thomas Brinkley @ThomasB03040405]

@nathaniel_vara @Capitaldemarca @VANS_66 I agree that @VANS_66 is doing great with it. They recruited a female artist and are donating to women oriented charities. #ICMKTG #LWU482Strat

[Thomas Brinkley @ThomasB03040405]

@Capitaldemarca 1) @VANS_66 like many other brands donates some of their profits to women-oriented charities.
2) @askMsQ work at Apple and focus on design thinking. #ICMKTG #LWU482Strat

[Thomas Brinkley @ThomasB03040405]

@ErikaLundquist @F_A_R_N_O_U_S_H I agree with this… showing consumers how easy it is to just turn off would be beneficial. #LWU482Strat #ICMKTG

[Thomas Brinkley @ThomasB03040405]

@F_A_R_N_O_U_S_H It is important for these companies to understand the kinds of the consumer. They should release videos that address the top questions and concerns. They should also use pills to see what specific aspects consumers like/dislike. #LWU482Strat #ICMKTG

[Thomas Brinkley @ThomasB03040405]

@zanormity @F_A_R_N_O_U_S_H @WSJ I agree that consumers feel mixed emotions, but I feel they are mainly negative. The only positive feeling they experience is a relief when the price finally drops. #ICMKTG #LWU482Strat

[Thomas Brinkley @ThomasB03040405]

@F_A_R_N_O_U_S_H @WSJ 1) Consumers generally feel frustrated as they cannot always expect a specific price.
2) More willing to buy when the price goes down, less willing when it goes up.
3) Brands that use dynamic pricing should be wary of consumers switching brands. #ICMKTG #LWU482Strat

[Thomas Brinkley @ThomasB03040405]

@LaurelAynne 1) The Coinbase ad with the QR code was surprising. I have never seen a straightforward ad have such an effect on a room. 2) It caused viewer interaction and access to more info than the ad could contain. Win! #ICMKTG #LWU482Strat

[Thomas Brinkley @ThomasB03040405]

@robertw57352226 @LaurelAynne I disagree that Bud Light Next will actually be much of a win. Ultra-light beers are not a new thing (ex. Michelob Ultra). Yes, it has zero carbs, while others have around 2g. They are advertising a less flavorful beer with a lower alcohol content as craft beers gain popularity.

[Thomas Brinkley @ThomasB03040405]

@IsabellaC0022 @LaurelAynne I too am curious about what Web 3.0 means for online marketing. Many browsers that are paving the way for “Web 3.0” are known for blocking ads and trackers. This will present an issue when trying to target online ads. #ICMKTG #LWU482Strat

[Thomas Brinkley @ThomasB03040405]

@LaurelAynne 1) Customers will gain faster response times for less complex problems/concerns. Complex problems will remain solved by customer service people. 2) Rising popularity of virtual reality makes me excited to see what forms advertising takes in these new spaces. #ICMKTG #LWU482Strat