Erika Lundquist

[Erika Lundquist @ErikaLundquist]

@LaurelAynne 2. I. think that if it used in the correct way it can. be a great tool for marketers, especially if it's something that would be relatable to the mass majority. #ICMKTG #WVU389

[Erika Lundquist @ErikaLundquist]

@LaurelAynne @Doritos loved to see this and been reminded or their fun early days. I think this was a marketing win for the company and adding in Chance The Rapper was a great way to keep it relevant with those who might if not known the Backstreet Boys #ICMKTG #WVU389

[Erika Lundquist @ErikaLundquist]

@LaurelAynne 1. a company that i feel has used nostalgia the best in marketing would be @Doritos. They created a Super Bowl advertisement with the Backstreet Boys and Chance The Rapper. Those who were teens in the 90's or early 2000's and obsessed with this boy band would of #ICMKTG #WVU389

[Erika Lundquist @ErikaLundquist]

@FrieldsIsabel @Capitaldemarca @KhabyLame @Doritos @Doritos is such an interesting brand to mention! i can see where your coming from and i agree that they would for sure benefit from this type of marketing! #WVU389 #ICMKTG

[Erika Lundquist @ErikaLundquist]

@LaurelAynne 3. I would like to try this product because i am a fan of the brand itself and also the influencer! I enjoy the @Starbucks coffee Nitro brewed coffee, so i feel this would also taste good #WVU389 #ICMKTG

[Erika Lundquist @ErikaLundquist]

@LaurelAynne 2. I think all types of brands could use this type of strategy. The influencer that you choose should make sense to the brand but there are so many great influencers with different talents that can help boost a brands product or service. #ICMKTG #WVU389

[Erika Lundquist @ErikaLundquist]

@LaurelAynne 1. I think that choosing to have a TikTok influencer is a great way to reach a high volume of people, but it does create a smaller amount of impressions due to those who may not have TikTok or know who this influencer is and their significance. #ICMKTG #WVU389. .

[Erika Lundquist @ErikaLundquist]

@GriffynCaires @CopywriterBob this is a great way of thinking! and it would be a way to avoid anything unethical with targeting younger children #WVU389 #ICMKTG

[Erika Lundquist @ErikaLundquist]

@LaurelAynne The means for targeting younger generation tend to be because of bond one can form and gain lifetime loyalty but there is an argument for how unethical this can be.Children are more susceptible to exploitation which is why they should be protected from advertising #WVU389 #ICMKTG

[Erika Lundquist @ErikaLundquist]

@neeraj_dodda @F_A_R_N_O_U_S_H this is a great example because lots of people familiarize dogs with being friendly and cute, so making a robot look like one and act like one can be more appealing #WVU389 #ICMKTG

[Erika Lundquist @ErikaLundquist]

@F_A_R_N_O_U_S_H Companies that produce these products can make a strategic choice of informing the consumer of the knowledge of how easy it is to deactivate this robot. There is a fear of them "taking over" so keeping the consumer knowledgeable is important. #ICMKTG #WVU389

[Erika Lundquist @ErikaLundquist]

@smasheka_ @LaurelAynne I completely agree with you! This type of pricing can work in favor of a company or against it, and to expecting the change in feelings from the customer due to different demand. #WVU389 #ICMKTG

[Erika Lundquist @ErikaLundquist]

@LaurelAynne 2. on the contrary, if theres an item that the customer wants and the price went down, this would please most customers. 3. this means that brands should expect inconsistent reactions about their product due to the fluctuation in pricing. #WVU389 #ICMKTG

[Erika Lundquist @ErikaLundquist]

@LaurelAynne 1. i think that dynamic pricing could make customers feel uneasy. 2. if there is a high value item that the customer wants and is saving up for, and when it comes time to buy it is higher than expected, this will. lead to customer disatisfaction. #WVU389 #ICMKTG

[Erika Lundquist @ErikaLundquist]

@Sutton1Daniel This is a good example of an ad that is either a win or a lose. It could be win because Lebron has such a strong following of fans who would see this as inspiring but he also has gotten some heat on social media from politics that could be negative #ICMKTG #WVU389

[Erika Lundquist @ErikaLundquist]

@LaurelAynne 2.) This is for sure a #marketingwin because it was so clever and also lead to those who went to take a video of it activating the QR code to lead thousands to their page #ICMKTG #WVU389

[Erika Lundquist @ErikaLundquist]

@LaurelAynne The @coinbase ad caught my attention and those around me! It was such a unique idea that will be something that people talk about for a long time! Everyone knew exactly what it was representing and the brand gained a lot of success from this marketing win! #ICMKTG #WVU389

[Erika Lundquist @ErikaLundquist]

@rennerremily @KashefMajid This is a great point that those organizations or nonprofits that post to appeal to emotions may have a leg up on others due to the emotional response that one may have #WVU389 #ICMKTG

[Erika Lundquist @ErikaLundquist]

@LaurelAynne 1.) An example of a organization getting popular on social media would be when the ice bucket challenge that was to raise awareness for ALS. This was a challenge that went viral on all social media platforms and had celebrities getting involved as well. #WVU389 #ICMKTG

[Erika Lundquist @ErikaLundquist]

@LaurelAynne I do think that Nonprofits can break through the clutter and gain a audience on social media, it would just take the correct advertising and catch line. This can be done by looking at trends such as TikTok and using those popular hashtags or sounds to gain leverage#WVU389 #ICMKTG