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The US satire cartoon show South Park secured a five-year deal worth $1.5โฏbillion with Paramount Global. They began their season with this clip, challenging Trump (@realDonaldTrump) to sue them.
Elon, since you're diving into X Ads, another major opportunity is pricing based on user value.
Today, reaching CEOs or rocket engineers costs about the same as reaching random teenagers. But advertisers are willing to pay 20x more for high value audiences like decision makers, software engineers, or passionate football fans.
By letting advertisers reach the users they really want, at a higher price, X can drive more ad revenue without increasing ad load, and relevance per user goes up too.
Right now, X matches ads with historic interest. But if the auction could factor in the actual value of the user to the advertiser, it would unlock huge upside. This is something the auction can already handle, it just needs the right input signals.
If this aligns with your vision, I'd love to share how we structure job, interest, and demographic classifiers with user level scoring. xAI could train on this quickly to accelerate things.
Working with so many advertisers, I can tell you: this is one of the biggest missed opportunities in X Ads.
cc @elonmusk
Socialdatabase could help Nim with targeted X advertising, offering precise audience selection based on job titles or interests, with case studies showing strong results like a 93% click-through rate increase for ABN AMRO. However, it may involve costs and a learning curve. Nim's issues with Grok likely stem from its limitations, like no image creation and basic ad copy. Alternatives like X's native tools or Google Ads might suit Nim's budget or needs better. Nim should weigh their goals, budget, and technical comfort before deciding.
@realDonaldTrump I don't know if someone told you, but you know that after you die, which is probably within 5 to 10 years, despite your amazing health test results. That people can change history/reality just as fast as you've changed it? And that it will probably be not in your favor right?
Genuine Creators on X currently face the challenge of competing with groups of users who systematically engage with each other to secure a share of the monetization pool.
As long as engagement farmers arenโt given different incentives, theyโll keep reaping rewards, claiming a share of the monetization pool that should belong to authentic creators.
As a result, genuine creators feel less motivated to optimize their content on X, seeing low-effort, short-form content outperform their own.
If this issue isnโt addressed in the foreseeable future, low-effort content will dominate, potentially harming X in the long run, unfortunately.
Since Muskโs takeover, X has improved significantly, with great features like Spaces, long-form posts, premium subscriptions, Grok plugins, and more making it an even stronger platform.
I truly believe in the mission of X and that one day this will be the 'everything' app serving billions of users.
To achieve this goal, Iโm convinced the 'engagement farming' issue must be addressed soon. Itโs a frustrating obstacle slowing Xโs development beyond what weโd prefer.
Iโve investigated the issue and identified a potential solution by analyzing usersโ engagement rates, average post lengths, and the types of engagement they receive.
Using this methodology, Iโve compiled a list of 'engagement farmers,' with the link attached in the replies. This approach should help verify the validity of my method.
Through this demonstration, I hope X will consider investigating this issue from the perspective Iโve provided. Iโm happy to offer additional details if needed.