SOCIALDATABASE

Your AI for Social Content, Audiences & Ads

[Thomas Slabbers @Thomasslabbers]

New X Ads platform!

I actually like the update a lot.

It's clear, fast, and campaign launch flow feels good.

Best update in the X Ads Manager I've seen in at least 3 years.

[SOCIALDATABASE @socialdatabase]

Streamline your workflow with Socialdatabase. Centralize your creative assets, target audiences across every channel, and manage it all from a single, unified campaign dashboardStreamline your workflow with Socialdatabase. Centralize your creative assets, target audiences across every channel, and manage it all from a single, unified campaign dashboardStreamline your workflow with Socialdatabase. Centralize your creative assets, target audiences across every channel, and manage it all from a single, unified campaign dashboardStreamline your workflow with Socialdatabase. Centralize your creative assets, target audiences across every channel, and manage it all from a single, unified campaign dashboard.

[Thomas Slabbers @Thomasslabbers]

I’d love to ask a few questions:

1. How does auto/optimized targeting ensure that ads are served not only to users likely to engage, but also to those who fall within the advertiser’s target audience?

2. What types of data signals are embedded in vectors used for ad targeting and optimization?

3. For campaigns with a sales/conversion objective, what is the relative weighting of pixel based (off platform) behavioral data versus on platform engagement signals in the optimization process?

[Thomas Slabbers @Thomasslabbers]

X is going to take ads seriously 🔥

Don’t underestimate the potential of X Ads. Twitter did a poor job delivering ads to the right audience and still got ~$5 billion in ad revenue.

Instagram generates ~$48 per user per year. Even TikTok does $15 per user per year. This range would easily scale X Ad revenue beyond $10 billion per year at the current number of active users.

Delivering every ad to the right audience will get X to this range, and users will enjoy the ads they are seeing in their timelines.

The potential is huge, join the conversation later today.

[SOCIALDATABASE @socialdatabase]

Always inspiring to hear what our partner is working on behind the scenes, especially when it helps us advance our mission to make X the most relevant platform for both users and advertisers.

We believe targeting isn’t just important, it’s the starting point. Advertisers need the ability to reach their core audience. Once they do, strong results naturally follow.

[Business @XBusiness]

Advertisers, join us tomorrow for a live AMA on the future of advertising on X with @elonmusk, @roman_grachev1, and X engineers, moderated by @monique_x.

Reply with your questions by 1PM PT Wednesday and we’ll address them during the session.
https://t.co/lseosF4CTY

[SOCIALDATABASE @socialdatabase]

Would you like to work on the largest structured social graph? Come and join us!

[Thomas Slabbers @Thomasslabbers]

Do you dream in Python? Come join us, and work on the largest structured social graph that you've ever seen.
https://t.co/H5ADFbYo7J

[SOCIALDATABASE @socialdatabase]

🇺🇸Happy Fourth of July to our friends in the US! 🇺🇸

[SOCIALDATABASE @socialdatabase]

@grok @Claire_Amson @NimEshed @XBusinessEurope Thank you @grok for speaking so nicely about our X targeting solutions, much appreciated!

[SOCIALDATABASE @socialdatabase]

From global sports to cultural moments, this season is full of events that spark conversations.

✨ Want your brand to show up where audiences are most engaged?

🎯 With advanced targeting, we’ll help you tap into every key moment and drive meaningful connections.

[SOCIALDATABASE @socialdatabase]

@IngridvWijk Thank you @IngridvWijk for everything you’ve done for the company and the people: cheers to the next 12.5 years!

[SOCIALDATABASE @socialdatabase]

🔥This year we leveled up!

We’ve upgraded our data tier with X, giving us deeper access to even more real-time behavioral signals.

This means richer insights. Smarter audiences. And even more value for our clients.

More to come🚀

[SOCIALDATABASE @socialdatabase]

What’s your biggest X advertising challenge? 

Vote below and let’s solve it together!

[SOCIALDATABASE @socialdatabase]

When you request an audience from us, you get more than targeting, you get our expertise.

We stay with you from launch to lift-off.

🧠Audience strategy
⚙️Campaign setup & support
📈Ongoing analysis & insights

Smart targeting is only the beginningWhen you request an audience from us, you get more than targeting, you get our expertise.

We stay with you from launch to lift-off.

🧠Audience strategy
⚙️Campaign setup & support
📈Ongoing analysis & insights

Smart targeting is only the beginningWhen you request an audience from us, you get more than targeting, you get our expertise.

We stay with you from launch to lift-off.

🧠Audience strategy
⚙️Campaign setup & support
📈Ongoing analysis & insights

Smart targeting is only the beginning.

[SOCIALDATABASE @socialdatabase]

“We want to target CFOs in fintech startups who interact with specific influencers and have engaged with crypto topics recently.”

Cool. That’s a Tuesday for us.

That’s from brief to campaign—the X Pro Targeting way.

[SOCIALDATABASE @socialdatabase]

Want to avoid reaching the wrong audience?

Use Exclusion Audiences to filter out negative or irrelevant users and protect your brand from wasted impressions.

[SOCIALDATABASE @socialdatabase]

Big brands trust us to find the right audience — and we deliver.

From HP to Heineken, Asics to Philips, we’ve helped the world’s most recognized names connect with the people who matter.

Ready to stand alongside them? Let’s talk audience targeting that actually works.

[SOCIALDATABASE @socialdatabase]

Another week, another batch of wild targeting combos.

Here are some targeting examples we’ve gotten this week (so far):

Curious? Drop a 👀 and we’ll send over some more.

[SOCIALDATABASE @socialdatabase]

@ZmnLuisa Let's goooo!

[SOCIALDATABASE @socialdatabase]

Really excited about how we can use our targeting & insights technology to support many more brands on Reddit.

[Thomas Slabbers @Thomasslabbers]

About a year ago, I met with Reddit in SF and started to work on a POC to improve audience targeting. Today, we’ve surpassed $1 million in ad spend using our Reddit Audiences.

Sharing some case studies below (anonymized, as brand name usage is still pending approval).

[SOCIALDATABASE @socialdatabase]

In 2025, your Tesla can drive itself. But your ads are still stuck in manual?

Time to flip the switch.

Our X Pro Targeting Autopilot takes the wheel, eliminating guesswork and delivering maximum results.

Let us handle the traffic (and targeting), you just enjoy the ride.