@CU_DigitalClass A3: I think Ulta is more successful. First, their store locations, from what I have seen, are more convenient. I also think that they have great exposure. Alot of celebrities promote Ulta compared to Sephora. Finally, they carry more products. #CU_DigitalClass
@CU_DigitalClass A2B: I think that limitations cause consumers to go to the competition. For example, I swithed to Amazon Prime because they offer more, but I still have my netflix account. Now I mainly use netflix for TV shows only. #CU_DigitalClass
@CU_DigitalClass A2: I think Netflix is communicating mostly about its content. Netflix is always adding content that is new and popular. Netflix customers stay engaged as a result of this. #CU_DigitalClass
@CU_DigitalClass A1: Amazons brand is all about success, convenience, product and value. Amazon is one of the worlds most successful companies. They offer products and services that meet and exceed the consumers needs by adding value #CU_DigitalClass