Valerie King

[Valerie King @CU_DigitalClass]

In closing... let me introduce myself...
This is Glenn W Hunter of Hunter And Beyond, LLC. You can find me on Twitter, Instagram, LinkedIn, SnapChat @GlennWHunter
If you are interested in some of my business development thoughts check https://t.co/eeVOxftDCe
#CU_DigitalClass

[Valerie King @CU_DigitalClass]

EVERYONE!! i had so much fun with this time together! Your responses were insightful!!!! #CU_DigitalClass

[Valerie King @CU_DigitalClass]

LAST MINUTE!!!

[Valerie King @CU_DigitalClass]

A3. Good point about how branding and location co-exist!! Important Factor!! #CU_DigitalClass

[Ginny Lea @virginiasue23]

@CU_DigitalClass A3: From what I gather, I think Sephora does a better at placing themselves. They are in JC Penny (convenience and JCP brand). They are in Green Hills, a more expensive mall. They're brand says top of the line to me. Ulta is at Murfreesboro, a more budgeted place #CU_DigitalClass

[Valerie King @CU_DigitalClass]

LAST THREE MINUTES!! GETG YOUR POINTS IN ON ULTA VS SEPHORA!!!
#CU_DigitalClass

[Valerie King @CU_DigitalClass]

A3. Excellent Point!!! Service is a critical branding differentiator in competitive markets!! #CU_DigitalClass

[Valerie King @CU_DigitalClass]

Awesome point Sara!!! You got to the core of the issue!!!! #CU_DigitalClass
😎😎

[Sara Drummond @sdrummond47]

@CU_DigitalClass A3: @ultabeauty is more successful because they offer both drugstore and high end brands as well as other items besides makeup products. @Sephora offers higher end items with a limited variety of products...i spend too much money in both places😅

[Valerie King @CU_DigitalClass]

A2B. Excellent point in the shifting competitive landscape. Branding must remain dynamic because the marketplace is dynamic. #CU_DigitalClass

[Valerie King @CU_DigitalClass]

Q3. Ulta & Sephora are leaders in beauty retail! Who is more successful? What branding attribute is responsible for the leader’s advantage? #CU_DigitalClass

[Valerie King @CU_DigitalClass]

Awesome discussion but the clock is moving on us. Next Question...

[Valerie King @CU_DigitalClass]

Great point!! (I use both, too) The value for content has to factor into consumer choices. #CU_DigitalClass

[Casey @Thomas_Casey75]

@CU_DigitalClass A2B: I think that limitations cause consumers to go to the competition. For example, I swithed to Amazon Prime because they offer more, but I still have my netflix account. Now I mainly use netflix for TV shows only. #CU_DigitalClass

[Valerie King @CU_DigitalClass]

Great metaphor! Astute point. As entertainment offering gets more integrated, consumers want all of it. That creates economic problems, because producers are able to raise prices to distributors because producers have leverage. The struggle is real. #CU_DigitalClass

[audri @audri94878495]

@CU_DigitalClass Personally I think that if you’re are going to do some of the marvel brand you need to do all of it. That’s like saying I have a whole candy bar but can only eat half of it. That ain’t right!!! #CU_DigitalClass

[Valerie King @CU_DigitalClass]

@Casey62791803 Great point about netfllix being faithful to its vertical!! Know Thy Customer!! #CU_DigitalClass

[Valerie King @CU_DigitalClass]

https://t.co/EH9RSDp5RT started as a video disc mailing service, then it destroyed brick & mortar video rentals. Now, it is revolutionizing entertainment production. What is Netflix’s current branding message to customers? #CU_DigitalClass

[Valerie King @CU_DigitalClass]

Q2B. Be careful with inclusive statements about "all entertainment". The Netflix offering on the enormously successful Marvel Universe is limited. What are some thoughts about their limitations? #CU_DigitalClass

[Valerie King @CU_DigitalClass]

Strong Point!
#CU_DigitalClass

[Valerie King @CU_DigitalClass]

Strong Answer!! #CU_DigitalClass

[Valerie King @CU_DigitalClass]

A little broad, considering they primarily deliver entertainment. But, the ease of access is a definite advantage! #CU_DigitalClass

[Valerie King @CU_DigitalClass]

Great opening!!! Let's move to the next question!! #CU_DigitlClass

[Valerie King @CU_DigitalClass]

Strong Response!! #CU_DigitlClass