Tim 🤙

A curious soul who loves all things #marketing, #digital and #tech. 🤓 Views my own. Plenty of /s to last a lifetime here too.

[Tim 🤙 @Tiim_]

How thick are you people? @SydneyMetro

Easter long weekend and rising fuel prices. You guys are idiots 😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂

[Tim 🤙 @Tiim_]

@DrewPavlou It's stated in the budget and public hearings that the $13m is part of the total scheme. Not just the bins. It's incredibly unlikely that it's as significant of a cost in comparison to what else is needed for the scheme.

[Tim 🤙 @Tiim_]

@NBN_Australia you've been around for 16 years and still the reliability of the NBN is shit. Who ever is leading this needs to get fired. Constant drop outs. And no it's not my hardware or my premise. You have piss poor infrastructure that should have all been fibre years ago.

[Tim 🤙 @Tiim_]

@SydneyMetro lol another issue. How do i get a free fare for next week? Honest question because this is ridiculous.

[Tim 🤙 @Tiim_]

Vodaphone Australia mobile connection is fucking shit house. Nothing has changed since I last used it.

[Tim 🤙 @Tiim_]

@RBC what's wrong with your app. It's been hours and still not fixed. Can't log in now and it's the latest app version.

[Tom Goodwin @tomfgoodwin]

Pretty sure there is a positive correlation between how good a company is at Marketing and how simple there plans are.

Apple = Do the simple things that matter well.

17th biggest DTC Sneaker brand = AI based predictive analytics to create personalized context specific ads

[Tim 🤙 @Tiim_]

@robistyping Why does it get hate? I love the simplicity of it

[John Long @janthonylong]

Adidas' CMO came to the same conclusion back in 2019.

[Gregory Kennedy @gregorykennedy]

Even if you're not in marketing, you should read this post from the former CMO of Nike. It details Nike's transition from a brand-driven demand creation engine to a data-driven performance DTC model that relied primarily on sales on https://t.co/cbf6NiqhCn.

The results?

After the release of Nike's Q2 2024 financial results, they lost 25B in market cap in a day, and shares hit their lowest since 2018. Decling -32% since the beginning of 2024. Ouch.

Here is my favorite excerpt:

"Nike invested a material amount of dollars (billions) into something that was less effective but easier to be measured vs something that was more effective but less easy to be measured. In conclusion: an impressive waste of money."

Will marketing see renewed interest and perhaps even a renaissance in brand advertising? For Nike's sake, I hope so.

https://t.co/xCbSrGRyyZ

[Tim 🤙 @Tiim_]

@fictillius Mt Druitt

[Tim 🤙 @Tiim_]

@tomfgoodwin Mechanics, any type of trade (i.e plumber, electrician), print shops, government sites.

[Tim 🤙 @Tiim_]

@1Password @HireStevie

[Tim 🤙 @Tiim_]

Jesus, 15 years.

#MyXAnniversary

[Tim 🤙 @Tiim_]

Holy shit, the power of this dude. See at least one Aussie...

[MrBeast @MrBeast]

Just filmed our biggest video ever..

[Tim 🤙 @Tiim_]

This is what we love to see.

[Marques Brownlee @MKBHD]

I recently got to visit some Apple labs where they durability test new iPhones before they come out, and learned a few things (🧵THREAD)

#1: Have you actually seen how they water test phones for IP ratings? (video)

[Tim 🤙 @Tiim_]

@Canucks That's the season for us peeps. TV off.

[Tim 🤙 @Tiim_]

Annddddd that's the season. Maybe next year. #Canucks

[Tim 🤙 @Tiim_]

Wtf was that power play. #canucks

[Tim 🤙 @Tiim_]

Terrible game tonight. #Canucks