Tim Goodwin

probably drinking coffee ☕️

[Tim Goodwin @TimDGoodwin]

@eCom_Amin 21

[Amin @eCom_Amin]

we recently used google ads to turn $57k into $1.21M for an ecom brand

(21x ROAS btw)

and to celebrate i’m giving away a FULL case study breakdown of the 7-step ecosystem we used to pull this off:

here’s what’s inside:

> the GMC title restructure that 2x’ed ROAS (non-branded keyword-first titles got us organic rank #1)

> the margin-based bidding system using supplemental feeds that added $200K/month in revenue at the SAME ad spend (high-margin SKUs scaled aggressively, low-margin protected)

> the negative keyword discipline that saved $144K/year in wasted spend and redirected every dollar into winning campaigns

> the geographic arbitrage play: 1 city was converting at 4.2% while another sat at 2.1% with double the CPCs. we bid-adjusted by region and launched dedicated campaigns for the winners

> the campaign segmentation blueprint: branded search, non-branded shopping by margin tier, ICP-segmented search, DSA for keyword mining, feed-only PMAX with brand excluded

> the market-specific CRO research: afterpay and zipay integration created a 30% conversion rate lift. adding "GST inclusive" to pricing was another instant bump. $40 flat converted better than $39.99

> the youtube shorts demand gen layer feeding remarketing pools that converted 3-10 days later through shopping and search

all backed by $20M+ in client revenue generated through google ads ecosystems

like + comment "21" and i'll send you the full breakdown

(must be following + RT for priority access)

[Tim Goodwin @TimDGoodwin]

@JimmyBroadbent Turned off after 10 laps so uninspiring

[Tim Goodwin @TimDGoodwin]

@bony_ghadiya_ Ecom

[Tim Goodwin @TimDGoodwin]

@nicktheriot_ Human

[Tim Goodwin @TimDGoodwin]

@F1 @LEGO_Group The most genuine racing we'll see all season!

[Tim Goodwin @TimDGoodwin]

@AdamGillman X

[Adam Gillman @AdamGillman]

After building a $260M ecom business, here's exactly what I would do if I were starting a brand new ecom brand from scratch tomorrow:

I'd build in the longevity and functional wellness space.

But with a sharper wedge than anything currently out there.

Here's why the category is so compelling right now:

→ The market is exploding — consumer interest in longevity has never been higher

→ AOVs are healthy — people pay premium prices for products they believe extend or improve their life

→ Repeat purchase mechanics are naturally built in — daily supplements create habitual reordering

→ Most existing brands are either too clinical or too broad — leaving a massive opening in the middle

The specific gap I'd go after:

Most brands in this space are either hyper-clinical — NMN, peptides, the Bryan Johnson crowd — or hyper-broad — your typical greens powder.

Nobody is building for the person in the middle.

Someone who wants to feel sharper at 40. Not live to 150.

Here's how I'd build it:

→ Creator-led from day one — not influencer campaigns but genuine creator partnerships built into the brand DNA from the very beginning
→ Premium priced — $10 signals $10 quality. Price is a signal. Always.
→ Own one specific use case — "the morning protocol for founders" or "the parent's daily stack" — something with a clear identity and a very specific person it's built for
→ 100% subscription from launch — no one-time purchases, no Amazon, own the customer relationship completely
→ Educate before you sell — 80% education, 20% promotion. Trust converts better than any ad at any spend level.

The mistake most new entrants are making right now:

Trying to be a category instead of a character.

The brands that win in 2026 and beyond won't be the ones with the most products.

They'll be the ones with the clearest identity.

Build the character first.

The category follows.

Comment "X" if you want my full playbook of everything I learned while building my business and how you can too :)

** must be following + retweet to receive

[Tim Goodwin @TimDGoodwin]

@Bogzabs96 Pet

[Tim Goodwin @TimDGoodwin]

@RobLMyers That's not an overtake, it's B.S.

[Tim Goodwin @TimDGoodwin]

@PaulONeill29 The mini club sport championship is a perfect entry level to mini racing, later versions of Clio cup seemed inaccessible to most

[Tim Goodwin @TimDGoodwin]

@SkySports Nah, I’d rather peel my own eyeballs with a wooden spoon. Watched f1 since the 80’s but this year I’ve not watched a single race

[Tim Goodwin @TimDGoodwin]

@blvckledge Demand

[Tim Goodwin @TimDGoodwin]

@blvckledge Advert

[Tim Goodwin @TimDGoodwin]

@JaroslavHonzik Congrats buddy. Have fun 😱

[Tim Goodwin @TimDGoodwin]

@lewis_goodall @Channel4 I think he’s damned no matter what he does. Problem is he’s tried to please everyone and ended up pleasing no one

[Tim Goodwin @TimDGoodwin]

@WizLikeWizard The memory set up is the biggest unlock. I got it to setup a completely different memory using the 2nd brain methodologies and QMD system by Tobi lutke and it seems pretty stable.

Also single agent helps, only spin up temporary sub agents for certain tasks

[Tim Goodwin @TimDGoodwin]

@TechWith_Nova Banana

[Tim Goodwin @TimDGoodwin]

@noahkagan https://t.co/sKEFlHwMty - Niched for supplement brand owners, but a tool that can save them 100's of hours and $10's of thousands on every report produced!

[Tim Goodwin @TimDGoodwin]

@jakobjelling Building NutraComp - it's a tool for supplement brand owners to complete ingredient substantiation documentation for compliant structure/function health claims. https://t.co/BhGuKdEyay

Yes it's niche, but super powerful