TomZ

Living the tension between reasoned analytics and crafted creativity that we call marketing.

[TomZ @TomZMarketing]

“Imagine...digital biomarkers that measure and regulate processes inside our bodies at the cellular level--truly personalized medicine," Bryan Cobb @Roche @GEHealthcare #DigitalBiomarkers #ClinicalVirtualAssistant https://t.co/O7jTa4yyJF

[TomZ @TomZMarketing]

"Digital transformation and its industry-wide implementation of connected healthcare technology is not a trend, Dr. Alessandro Palese says—it’s a necessity." @Roche GE Healthcare #ClinicalVirtualAssistant https://t.co/TH5s6Y2XWl

[TomZ @TomZMarketing]

"Procalcitonin (PCT) has emerged as a useful biomarker to help distinguish between bacterial and viral infection, guide antibiotic treatment, and strengthen efforts to reduce sepsis mortality" Carmen Hilty-Moor @Roche @GEHealthcare https://t.co/IEkCshaMLW

[TomZ @TomZMarketing]

"Building an environment that promotes patient data privacy and healthcare innovation is no easy lift...Simply making technologies, policies, information available and hoping for adoption won’t do the trick" @Lisabari GE Healthcare https://t.co/TVtB4VIMya

[TomZ @TomZMarketing]

"PCR tests detect virus that much earlier in the curve, and antigen tests come later when you have a higher viral load," comments Dusanka Kasapic, Dr. Senior Medical Affairs Manager, Roche Diagnostics. @Roche @GEHealthcare https://t.co/oBjVVnn8BK

[TomZ @TomZMarketing]

"Investigators compared the course of 499 patients presenting with possible COVID-19 tested at PoC, to a control group of 555 patients whose testing samples were sent to the central laboratory.." Joanna Sickler, @Roche @GEHealthcare https://t.co/x12HenJn0r

[TomZ @TomZMarketing]

“For the smart hospital, it’s everywhere, from the time you walk into the ED to the time you’re in the OR....what can hc leaders expect from virtual assistants?" @GEHealthcare @Roche #ClinicalVirtualAssistant https://t.co/Mg5cLS2RBs

[TomZ @TomZMarketing]

"More advanced virtual assistants are finally entering the clinic. But what’s the difference between a chatbot and a virtual assistant, anyway?" Evolving perspectives! @GEHealthcare @Roche https://t.co/8Z8N36K4WI @geoffpkr https://t.co/q40QX7JcN9

[TomZ @TomZMarketing]

Very interesting "bot" discussion with clinician, cloud strategist, data scientist and IT director. Where is healthcare on the virtual assistant adoption curve? @AWS @GEHealthcare @Roche @spartoviMD @spartoviMD @HIMSS HIMSS https://t.co/7VfRzJ9saD

[TomZ @TomZMarketing]

“The problem is all the time that’s wasted—searching and digging, going on a wild goose chase—to find important, relative data." @GEHealthcare @Roche / Neel Desai, MD #ClinicalVIrtualAssistant https://t.co/9vOMJ0hFje

[TomZ @TomZMarketing]

Steven Nichols will highlight areas of The 21st Century Cures Act and live chat with attendees about potential to open new avenues of EHR data access. Clinicians and developers welcome @Sepis.org @Roche @GEHealthcare #CuresAct https://t.co/D6gBfOfrqD

[TomZ @TomZMarketing]

Polling Question 1 on Nov. 12th: "Is AMR a greater long term threat than COVID?" Join Dr. Brian Lee, Clinical Professor of Pediatrics at University of California San Francisco School of Medicine. @Sepsis.org @roche @GEHealthcare https://t.co/9LiFBDSfmW

[TomZ @TomZMarketing]

Clinical webinar: Learn about a new U.S. action plan designed to combat antimicrobial resistance (AMR) and the potential impact of COVID-19. Dr. Brian Lee is speaking @Roche @sepsis.org @GEHealthcare https://t.co/gAp2nPLkxD... https://t.co/8A0biEv5ZR

[TomZ @TomZMarketing]

"The range of key competencies required for successful digital health innovation is ever-growing - and so is the need for smart collaboration." @fdesiere @Roche @GEHealthcare @fdesiere #healthcarecollaboration @digitalinnovation https://t.co/NmqsRNlW62

[TomZ @TomZMarketing]

"The Startup Creasphere provides a venue to present developer's ideas, products, and vision; [serving as] a hub of health innovation in Europe" Jochen Hurlebaus @Roche @GEHealthcare @StrtpCreasphere https://t.co/5yuzTXxXIe

[TomZ @TomZMarketing]

"We were able to do a lot of innovation, a lot of deployment, in 30 to 60 days that in normal circumstances may have taken years and not months" Stacey Johnston @BaptistHealthJx @AdventistHealth #Covid19 @GEHealthcare @Roche https://t.co/kMQL2JiMcw

[TomZ @TomZMarketing]

“There were only seven [novel coronavirus 2019] sequences in the database, yet our team was able to put together a very specific and sensitive assay." @Roche Daniel Jarem @GEHealthcare #COVID19 https://t.co/a0WY26ypk5

[TomZ @TomZMarketing]

"From April 2019 to April 2020 telehealth usage increased by more than 8,000 percent. By mid-March, NP Tara Cavazos and her partners took nearly all appointments virtually." @GEHealthcare #COVID19 #Telehealth @WNGdotorg https://t.co/yOdThAr1Tj

[TomZ @TomZMarketing]

According to Michael Rothman, an EWS can work well, but only when what he refers to as the “trifecta of value” is met. Interesting read! @SepsisAlliance @GEHealthcare @Roche @mjrothman https://t.co/wGws5PwRi6

[TomZ @TomZMarketing]

Smart economic modeling insights into the marginal cost impact of sepsis - one of the highest cost-containment challenges in the nation's hospitals. Economist David Kulick with Erin Bina GE Healthcare @Roche @hfmaorg https://t.co/O5VgTLOpd0