Tommy

ads creation for two 9+ figure ecom brands

[Tommy @TommyGuera]

100 longest running active ads from aurivita in one swipe file.

this brand sits in the supplements space and their creative library is deep enough to study how they rotate hooks without killing controls. useful if you want to see how a single brand manages longevity across ad sets without burning out angles.

pulled this from gethookd. save it to your own board in one click and reference it when building your next round of concepts.

https://t.co/QYzon41aSG

[Tommy @TommyGuera]

filters i use to find supplement ads with real staying power:

performance - top 10%
ad format - dpa
status - active
niche - supplements
run time - minimum 300 days
when results load, look for brands stacking multiple trust signals in the copy. this eversio wellness ad runs usda organic, fruiting body only, and plastic free all in one block. 369 days live. link is one of the results.

https://t.co/YAKEGy10BO

[Tommy @TommyGuera]

gethookd + claude + nano banana = a week of mushroom supplement concepts.

1. pull this superfeast ad from gethookd using filters: supplements, dco format, 60+ days running. note the di dao sourcing angle and the 10:1 potency claim.
2. paste the copy into claude and ask it to identify the awareness stage and the proof stack structure.
3. feed that breakdown to nano banana with your product specs and generate five static frames using the same benefit hierarchy.

step one gives you what to keep. step three rebuilds it for your brand.

https://t.co/sxQDe2xzH6

[Tommy @TommyGuera]

how i surface hair growth ads with proof that converts. filters:

performance - top 25%
ad format - video
status - active
niche - hair
run time - minimum 60 days
look for testimonial leads that name a specific timeline. this korean beauty tips ad opens with a customer quote about week six results and wearing her hair up again. 70 days running means that proof angle is holding. link is one of the results.

https://t.co/Zadt0czsN2

[Tommy @TommyGuera]

62 ai ugc ads using doctor avatars in the beauty niche, all in one board.

this format is scaling hard right now because it lets brands run authority positioning without booking real talent. worth studying how these ads frame the expert and whether they lead with credentials or results.

pulled from @gethookdai. save it to your own board in one click and use it as a reference when briefing your next round of ai avatar concepts.

https://t.co/ctKwGcegsF

[Tommy @TommyGuera]

filters for finding long form health advertorials that actually run:

performance - top 25%
ad format - dco
status - active
niche - heart health
run time - minimum 60 days
once results load, look for story driven openers. this dr rebecca collins ad starts with a scene at the endocrinologist and names the exact supplement stack in the first scroll. 77 days live on a thyroid angle in heart health niche. link is one of the results.

https://t.co/8NHO3pSmdd

[Tommy @TommyGuera]

gethookd + claude + higgsfield = a week of pet food static concepts

1. filter gethookd for pet niche, dco format, 30+ days. Dog Standards shows up at 60 days with an faq style creative that handles objections in the ad itself
2. pull the three most common questions from their copy into claude and ask for ten more objections pet owners have about fresh dog food
3. turn each objection into a single frame hook in higgsfield with product on table and text overlay

you get a batch of thumb stoppers built from real buyer friction, not guesses.

https://t.co/WwcMRV99hD

[Tommy @TommyGuera]

stopped on this one in gethookd this afternoon.

the headline reads "2X more powerful than minoxidil" and the visual backs it with a genuine review frame. direct comparison to the category default.

why it works:

1. names the incumbent and positions against it. makes the switch feel like an upgrade not a risk.
2. 100% plant based flips the synthetic fear that minoxidil carries.
3. 1:1 consultation offer adds a service layer most dtc hair brands skip.

running 156 days.

https://t.co/YIeIv7hBb8

[Tommy @TommyGuera]

this geologie ad caught me mid feed on gethookd.

the hook is disarmingly simple: "this isn't your grandmother's night cream." one line that acknowledges the category baggage and separates the product from it.

why it works:

1. modern retinol formula repositions the ingredient as current, not legacy.
2. three outcome promises in one sentence. smoother texture, reduced fine lines, healthier looking skin.
3. dermatologist tested plus vegan plus cruelty free. trust stack without cluttering the copy.

running 88 days.

https://t.co/ULVCn0FDcL

[Tommy @TommyGuera]

this geologie ad caught me mid feed on gethookd.

the hook is disarmingly simple: "this isn't your grandmother's night cream." one line that acknowledges the category baggage and separates the product from it.

why it works:

1. modern retinol formula repositions the ingredient as current, not legacy.
2. three outcome promises in one sentence. smoother texture, reduced fine lines, healthier looking skin.
3. dermatologist tested plus vegan plus cruelty free. trust stack without cluttering the copy.

running 88 days.

https://t.co/ULVCn0FDcL

[Tommy @TommyGuera]

this geologie ad caught me mid feed on gethookd.

the hook is disarmingly simple: "this isn't your grandmother's night cream." one line that acknowledges the category baggage and separates the product from it.

why it works:

1. modern retinol formula repositions the ingredient as current, not legacy.
2. three outcome promises in one sentence. smoother texture, reduced fine lines, healthier looking skin.
3. dermatologist tested plus vegan plus cruelty free. trust stack without cluttering the copy.

running 88 days.

https://t.co/ULVCn0FDcL

[Tommy @TommyGuera]

connect claude to the gethookd mcp and paste this:

"pull all active ads from flewd stresscare running longer than 14 days. group them by primary angle: stress relief, sleep improvement, magnesium benefit, or testimonial lead. identify which awareness stage each ad targets. list the three longest running ads and note what proof element each uses. then compare these angles against a new bath soak product focused on muscle recovery and flag any positioning gaps."

gives you a full angle audit for the stress relief bath niche in one pass.

https://t.co/JxP9zdxsI2

[Tommy @TommyGuera]

filters for advertorial driven sleep ads:

performance - top 25%
ad format - video
status - active
niche - sleep
run time - minimum 21 days
landing page - advertorial

once results load look for symptom hooks that reframe a common complaint. The Daily Health ad runs 27 days and opens on dizziness then pivots to neck posture. the advertorial landing page lets them educate before they sell. that link is in the results.

https://t.co/y5Ux8mJpyZ

[Tommy @TommyGuera]

this one caught me mid scroll on gethookd.

BlissClub running a clean image ad with the line "No more choosing between looking sharp and feeling comfortable."

why it works:

the hook frames a tradeoff the buyer already accepts as real, then dissolves it. no feature dump, no tech fabric jargon, just the outcome. the visual is minimal which lets the copy carry weight.

running 22 days.

https://t.co/By3ulhqiij

[Tommy @TommyGuera]

had to stop on this one in gethookd.

Vue Swiss launching a niacinamide serum with copy that reads like a founder note instead of a product spec sheet. "We tested it, tweaked it, and only launched it when we were happy with how it performed."

why it works:

it leans into patience as positioning. skincare buyers are skeptical of rushed formulas and this copy answers that before they ask. low percentage claim at 2% signals daily use safety.

running 26 days.

https://t.co/oIILchTSbm

[Tommy @TommyGuera]

sat next to a guy at a coffee shop in auckland last week. laptop open, meta ads manager, nothing fancy.

he runs a supplement brand. $11k/day average. two people on his team.

i asked how he finds angles. he said he stopped guessing six months ago.

every morning he opens gethookd, filters gut health, 30+ days live, and studies what survived. then he writes.

he pulled up this nothing naughty ad as an example. 43 days running. the hook is simple: snack that travels with you all day. not the protein. not the macros. the convenience.

"people buy shortcuts. the nutrition is permission to buy the shortcut."

the ad lists five benefits but leads with lifestyle. that order matters.

https://t.co/Sc0uKhO6s8

[Tommy @TommyGuera]

gethookd + chatgpt + nano banana = five days of side sleeper concepts

1. filter gethookd for sleep niche, dco format, 21+ days, advertorial landing page. Mellow Home Sleep comes up at 26 days with copy that calls out imperfect sleepers
2. paste the hook into chatgpt and ask for eight variations that name a specific sleeper problem: shoulder pressure, neck kink, arm numbness
3. generate a static for each variation in nano banana with pillow product shot and one line overlay

you end up with concepts rooted in a real control, not a blank page.

https://t.co/UnKNPdkqh4

[Tommy @TommyGuera]

met a woman at a skincare founder dinner in dublin. she scaled to $47k/day on one hero product.

her whole creative process starts with longevity filters. if an ad ran 60+ days she saves it. if it died in two weeks she ignores it.

she showed me this kinvara sheet mask ad on her phone. 83 days live. three words doing the work: hydrate, brighten, revive.

"restock announcements are underrated. they create urgency without discounting."

she finds these on gethookd every sunday. builds a board. writes monday.

the lesson: a short ad surviving 83 days means the offer carries the weight. copy just needs to stay out of the way.

https://t.co/3Tg261GsAj

[Tommy @TommyGuera]

31 ads from The Pause Life in one swipe file.

menopause and hormone balance creative that made it past the 14 day mark. worth studying because this niche is scaling hard on meta right now and most brands still sound clinical instead of human.

pulled from gethookd. save the whole board to your own account in one click and reference it whenever you write for this demo.

https://t.co/dYmionRcWe

[Tommy @TommyGuera]

talked to a guy at the gym who sells pet products. $8k/day, solo operation, runs everything from his apartment.

he said most pet ads fail because they talk to the owner's logic. not their embarrassment.

he pulled up this pet studio ad on his phone. 27 days running. the hook hits shame immediately: everyone can smell your cat. you just can't tell.

then it tells a story. a date. a wrinkled nose. a text that confirmed the fear.

"smell is invisible. you need a story to make it real."

he found it on gethookd filtering advertorial landing pages. said those always have the longest copy and the best emotion.

the ad runs because it names what nobody wants to admit.

https://t.co/obBeSr7FTk