TonyRiley

President, @MxGroup | B2B Marketer | Dedicated To Creating Emotionally Resonant Brands | Fostering Spaces To Promote New Talent Perspectives | Leader By Example

[TonyRiley @TonyRiley]

Happy #VeteransDay!

On this day, I find myself reflecting on the huge impact of those who have served our country. One such person is my own grandfather - pictured below - who left an enduring legacy of sacrifice in the #USArmy.

To all #Veterans, thank you for your service.

[TonyRiley @TonyRiley]

Organizational #silos prevent #MarketingStrategy from reaching its fullest potential.

When teams in a given channel can't see what other channels are doing, #collaboration opportunities are wasted, and contradictory messaging results.
@georgehuff https://t.co/K74ljtvmhm

[TonyRiley @TonyRiley]

There's a strong link between #branding and #SocialImpact.

One of the most impactful ways that a brand can highlight its values is by participating in #nitiatives that align with them.

#BrandValues aren't theoretical - they're active.

@Forbes https://t.co/jwAXOg1RPJ

[TonyRiley @TonyRiley]

November 10th marks the 246th birthday of the U.S. #MarineCorps.

The Corps was one of the most rewarding chapters of my life, and my experience there was foundational to my success - both as a #leader and a civilian.

I love the #Corps - I wouldn't be who I am without them.

[TonyRiley @TonyRiley]

Despite major changes to the #B2B industry, too many companies still depend on outdated B2B #marketing approaches.

These approaches just don't align with the dynamic nature of today's market.

It's time to update your B2B playbook.

@MarketingEds #DX https://t.co/TFUo7YtVa9

[TonyRiley @TonyRiley]

Tip No. 1: "Shout your #CoreValues from the rooftop."

In other words, your organization's values should be embedded into all aspects of business - including #CustomerInteractions.

Keep values apparent in all business communications.

@TAB_Boards #CX https://t.co/G39ovveuDw

[TonyRiley @TonyRiley]

In the #B2B realm, #BrandAssets matter for two critical reasons:

1. They make buyers more likely to remember your #marketing efforts.
2. They help buyers find your brand more easily - whether that's online, while buying, or somewhere else.

@Adweek https://t.co/nMHizgzIy9

[TonyRiley @TonyRiley]

Today's #consumers use a spectrum of channels to make purchases.

What #marketing teams do to keep up?

Become omnipotent across channels. At the end of the day, ease is going to play a critical role in the consumer #DecisionMaking process.

@McKinsey https://t.co/w1GnFsspay

[TonyRiley @TonyRiley]

#AudienceData is a critical tool for #B2B #marketing campaigns.

This data offers a wealth of information, from #IntentSignals to #BrandAffinities.

If you're a marketer, take time to learn how to harness the power of audience data.

@adexchanger https://t.co/Ad0Jk458uX

[TonyRiley @TonyRiley]

"If your clients are focused on tomorrow, you need to be focused on next year and the year after next."

#Marketers who anticipate & prepare for the future are positioning themselves to thrive.

@PauleannaR #Marketing #ForwardThinking #ClientCentricity https://t.co/iUDJPwPn5V

[TonyRiley @TonyRiley]

While the #marketing industry has generally embraced #AI, many #marketers don't know exactly how to adjust to the swift growth of this #tech.

The best thing we can do in response to this uncertainty: nurture an attitude of curiosity toward AI.
@Forbes https://t.co/aG1yfl0d0u

[TonyRiley @TonyRiley]

#LinkedIn's new AI-driven tool, #Accelerate, is designed to help #B2BMarketers improve their targeting.

Users can expect a shift to more tailored content, better curated connections, and an improved offering of industry #insights.

@trishlaostwal https://t.co/p7e9dAtl3k

[TonyRiley @TonyRiley]

Is there utility in bringing #HumanCentricity to #B2B marketing?

Yes! Don't forget, there are people like you and me behind every B2B brand. If we lean into #HumaCentricity, we just might redefine the future of B2B #marketing.
@martechismktg https://t.co/CNRjQM6di2

[TonyRiley @TonyRiley]

Building a #CustomerCentric culture starts with nurturing #EmployeeAppreciation.

The most engaged and successful #employees are those who feel recognized, valued, & supported. What's holding you back from investing in your teams? @MylesSuer https://t.co/Uul9GDQ9GN

[TonyRiley @TonyRiley]

While #AI alone may not revolutionize the #B2B #PR space, #PredictivePR powered by AI might.

@LoraScratch discusses the role of AI in B2B PR, predictive B2B PR strategies, and data-driven thought leadership. https://t.co/D6vdebDx1b

[TonyRiley @TonyRiley]

Service design & experience design are both relevant to #CustomerSuccess.

#ServiceDesign = Bigger Picture
#ExperienceDesign = Smaller Picture

These two disciplines should complement each other to create a unique and coherent #CX. @mentalmarketer https://t.co/S6woMerw7o

[TonyRiley @TonyRiley]

The web of relationships, services, and solutions that characterize #B2B interactions can make #Branding convoluted & overwhelming.

What are the best strategies for coordinating a meaningful #BrandArchitecture for B2B companies?

@Marketingweek https://t.co/fTKkuVKtj4

[TonyRiley @TonyRiley]

It was a true honor to attend @brayleino's 50th birthday celebration in England a couple of weeks back.

I feel immense privilege to have been invited to this celebration and a constant gratitude for our #partnership.

#BrayLeino #Trust

[TonyRiley @TonyRiley]

Strong #CX programs hinge on the ability of teams to look at #data and do something meaningful with it.

This is a time for B2B leaders to get creative: what exactly are YOUR business's measures of #CustomerSuccess?'

@Spiceworks #DataAnalytics https://t.co/nJs32vTfTY

[TonyRiley @TonyRiley]

"All #marketing is growth marketing; otherwise, what’s the bother?"

Focusing on #growth means highlighting #CustomerCentricity, agility, and #DigitalTransformation - NOT budget savings.

@forrester @Forbes #BusinessGrowth #B2B https://t.co/qlW8axryAk