Tovera

We are corporate brand and reputation experts. We support clients with brand and reputation insight and strategy.

[Tovera @ToveraConsult]

There's a lot being said about 'purpose' so we've taken the opportunity to give you an informed view on what it means and how to define one.

https://t.co/f4wgDBwiRJ

[Tovera @ToveraConsult]

Some good insight here for corporate communications leaders grappling with brand and reputation...

https://t.co/7GHmK7pk0N

[Tovera @ToveraConsult]

A gracious response from James Newman. On his point that you can't know if a song will connect with an audience - perhaps better testing would've helped. As important, in brand we know the power of differentiation. Whilst the song is decent, the performance just didn't stand out.

[James Newman @JamesNewmanUk]

🧡🧡🧡

[Tovera @ToveraConsult]

Reputations linger. Sometimes the only thing to do is own it!

[Gerald Ratner @geraldratner]

It is 30 years today when I made 'that’ speech. It seems like yesterday I wish it was tomorrow I would cancel it.

[Ann Binnie @AnnBinnie]

If Deliveroo knew this in advance then let's hope they had/have a plan. (If they didn't then we have an idea how we could have helped them prepare 🙂)

[Tovera @ToveraConsult]

Some good news to start the week. Congratulations and good luck to you, Jane! X @thatwilsonwoman

[PRWeek UK @prweekuknews]

Ex-Engine MHP MD and Viacom digital chief launch agency: https://t.co/5bAVI68LLj #comms

[dave trott @davetrott]

Yesterday's Ad Aged -

[Tovera @ToveraConsult]

In the week we recognise international women's day, here at Tovera we celebrate global legend Dolly Parton and what we can all learn from her about being authentic. https://t.co/FCWxfDuVwL

[Byron Sharp @ProfByron]

Important quote

[richard shotton @rshotton]

Why advertisers should fear indifference, rather than alienation

The case of Marmite in the great How Not To Plan

[Tovera @ToveraConsult]

@JohnRentoul @michaeljjb @YouGov @b_judah There will be multiple reasons why an individual decides the UK shouldn't be given financial aid in a crisis by said individual's home country. But I'd imagine most think the UK is rich (or richer than their own country) so that may well play a part.

[Tovera @ToveraConsult]

@MickvanNergens No, 52% of British people are not thick. They have a different view of Britain's future out of the EU to the one you hold. That does not make them thick.

[Tovera @ToveraConsult]

Principles endure, formulas don't. A nice piece from @davetrott on fame versus differentiation.

https://t.co/GYUsc7gu8u

[Tovera @ToveraConsult]

Another nugget of brand insight from the master...

[dave trott @davetrott]

DRINKING THE LABEL https://t.co/MVY2c78zdn

[Tovera @ToveraConsult]

@KateP82 @Slo_Ro Amazing feedback, congrats to you and the team.

[Tovera @ToveraConsult]

A good dose of old school realism in the advice below.

[dave trott @davetrott]

And there it is from the man himself

[Tovera @ToveraConsult]

A cautionary tale for anyone looking to 'measure' the affect of their campaigns. In PR/comms, people often regard 'sentiment' as a gauge of success, but that's just image, too.

[dave trott @davetrott]

The difference between image (brand) and behaviour, from Jon Steele’s book

[Tovera @ToveraConsult]

Is your Purpose fit for purpose?

https://t.co/4f7JaZ1SXD

[Mark Ritson @markritson]

Marketers are always falling for the same grift. They are told 1) this is new and hot 2) the old rules do not apply to it 3) embrace this new thinking or die. This week's column in Marketing Week: https://t.co/KxaDfu1wtk

[Tovera @ToveraConsult]

Some brilliant analysis by a number of senior comms people on the Dominic Cummings press conference. Worth a read...https://t.co/hoY8bW7bcX

[Tovera @ToveraConsult]

When recent reports show that public trust in news media is at a low point, the recommendations in this report make sense and could go a long way to restoring trust if implemented.

[Reuters UK @ReutersUK]

Internet and media companies should do more to tackle the spread of misinformation in Britain, independent fact-checking charity Full Fact said in a report highlighting falsehoods that have spread during the coronavirus outbreak this year https://t.co/57YCxmcnUr