Toyin usman

The Invincible Copywriter || Helping businesses and solopreneurs multiply their sales || tweets on persuasion, copywriting, and marketing.

[Toyin usman @Toyin__Usman]

My copy Hack.

Lead + Big Idea

Background Story

Unique Mechanism Of the Problem

Unique Mechanism Of the Solution

Product Reveal

Offer + value attached

Guarantee

Close

FAQ

[Toyin usman @Toyin__Usman]

@29Kaaiii Ozil

[Toyin usman @Toyin__Usman]

@Youngsage010 @gate_io 0x31368a283f8c3a787c9e34c8c660d9c90bebc0252052e050c467cc481875944c

[Toyin usman @Toyin__Usman]

@memeficombo 0xa7d4542accecb2e8c7f8d5b8e9b0715b0eddd7734c11742e5fb375a4714f88a1

[Toyin usman @Toyin__Usman]

@AirdropFamTeam @GHOST_C0mmunity @OraimoMate @MTNNG @AirdropFamTeam

[Toyin usman @Toyin__Usman]

@CFC_Janty Spain 1 - Germany 3

Portugal 0 - France 2

[Will @utdzoom]

Manchester United FA cup wallpapers [a thread] ❤️

[Bishal Nandi @LearnWithBishal]

The 12 most creative ads you'll ever see:

✋🏿1. Sam - looking for a designer

[Omoalhaja @omoalhajaabiola]

And before you sleep tonight, go to copilot or Gemini and type this 👇👇

I don’t have $1000 to Enrol in a cybersecurity bootcamp organized by omoalhaja Abiola. I want you to come up with a curriculum relevant to what employers are looking for. I am coming from a non-tech background so start from the basics

I only have 2 hours to study everyday for the next 6 months. Please outline this in phases, a phase per topic, including what to study each week end each phase with a project idea. Please also list some books, text-based resources, and videos. Be granular with the topic as much as you can

[Omoalhaja @omoalhajaabiola]

Let's face it.

Job-hunting is a full time job. Jobs posted now and you are just one of 3000 hopefuls who have applied in just two hours. Tiring. Emotionally draining

Here's my take: Many of us are under-utilizing some job platforms. Everyone seems to be hunting on twitter, LinkedIn, upwork, and fiverr

Even with the alternatives, there are noisy signals (boy, many of the will even attempt to scam you). So, I’m cutting through noise with selected sites for finding remote jobs and work-from-home opportunities.

Here are my picks for quality remote job search:

https://t.co/PBQ4jdsqTV: ideal for those in AI, machine learning, and data (data science, data engineering, and data analyst)

Feedcoyote(https://t.co/bWXZlvGX5M): This is built by African founders for African freelancers. Allows you to network and freelance - all on a single platform

AngelList (https://t.co/iduZ97i8UU): Perfect for those interested in startups, it provides direct access to startup companies often looking for remote candidates in tech roles.

https://t.co/OnCTSl5955 (https://t.co/y58h3UXYyP): Excellent freelance and full-time remote opportunities for global developers, designers, and marketers! Though I might be biased, our platform stands out by cutting through the noise to help you find the best opportunities anywhere.

Contra (https://t.co/tQBh977BRX): Empowers freelancers to create portfolios that showcase your projects/skills, enhancing your visibility to potential clients.

FlexJobs (https://t.co/AU76Sj5qvz): They vet their listings, so you know the jobs are legit. Does require a paid subscription though.

JustRemote (https://t.co/atqxOklLrt): Well-organized remote job search.

https://t.co/eU49NoaZI9 (https://t.co/uEGS2XyMss): Makes it easy to find work and hire skilled moms, committed to helping women remain active in the workforce at every stage of their journey.

https://t.co/1uzJArcvp3 (https://t.co/cE5j0tlimD): Find thousands of remote job listings across various industries.

RemoteOK (https://t.co/QN587FdoA8): Known for its high volume of tech-related remote jobs, it serves a global audience with frequent updates.

Remotive (https://t.co/gq6tlXinFw): A vibrant Slack community and job board focusing on remote work opportunities.

We Work Remotely (https://t.co/DmwxUVKgC9): Offers a wide range of job categories and attracts major tech companies, making it a great resource for diverse remote opportunities.

If you see this, share it on your TL and you could be helping a soul

[Toyin usman @Toyin__Usman]

Great news! Bitget Wallet is preparing for its TGE, and their airdrop campaign is currently in progress. With an easy entry process, everyone is welcome to join. Follow: @BitgetWallet x @openex_network Claim: https://t.co/1zYjXesipz #BitgetWallet $BWB
fdf755ef

[Toyin usman @Toyin__Usman]

Exciting developments are underway! Bitget Wallet is nearing its TGE, and the airdrop campaign is already live. Open to everyone with minimal requirements. Follow: @BitgetWallet x @openex_network Claim: https://t.co/1zYjXesipz #BitgetWallet $BWB
fdf755ef

[Toyin usman @Toyin__Usman]

$OEX Mainnet #TGE is cooking🔥
Follow: 👉@openex_network @agiex_org
Join: 👉 https://t.co/APlQiQrP4C
Try: 👉 https://t.co/BkGeGjnMfn
📱: 👉 https://t.co/I4YD5DgOAZ
#OpenEX ebff164b

[Eyisha Zyer @eyishazyer]

Dark Web Sites to Explore Today.

Don't say who told you...

(Save it for later):

[MSSN FUTMinna @mssnfutmx]

🕋🍃🍃🍃🍃🍃 🍃 🍃🕋
Muslim Students' Society Of Nigeria (FUTMinna Branch)
--------------------------------
As-Salaamu 'Alaikum Wa Rahmatullaahi Wa Barakaatuh

Respected brothers and sisters in Islam, Ramadan is upon us again. How do you plan to increase your account with your

[George Ten @GrammarHippy]

How to find a mentor:

PAY.

Pay to join their communities and cohorts.

Be the best damn student they have. Show up. Get results with their material.

They will find you.

Everyone is always looking for good talent. Become that and you’ll attract a mentor.

[ABBAkatiti👳‍♂️🇳🇬🇵🇸 @Jr_deedat]

How many Muslims are online to say Masha Allah? ❤

[Dan @danmurrays]

People with checklists complete their work 40% faster

But 99% of them are making their checklists wrong.

Here's how to do it right: (Using psychology)

[GoonerNick @nickvann1987__]

🔴⚪️ A thread of Arteta winning every home game against every PL team he’s faced 💯⚪️🔴

[Alen Sultanic @IAmAlenSultanic]

The Breaking Points of Hormozi’s "Free Model"
& The Future of A.I. In The Game

I have a philosophy that I live by, and that is…

…I don’t care much about what’s happening now, as I care about what happens next.

Because if you know what happens next, then you can make the power moves to win the game.

So I only pay attention to what others are doing to the point of determining what happens next.

Once I know what happens next, then I know what’s going to happen to them, their position, and their strategy.

And as such, out of this, I developed a set of principles that are based on “learning and knowing how to think” so that you’re never reliant on any given process or model taught by gurus because as you will see in the rest of this post, they all break and cause a lot more long term damage to you and your business than they do good.

…Hence why I focus on teaching people “how to think”, so they can insulate themselves from any market changes.

And as I write this, the game is in metamorphosis, it’s changing, and where you end up on that side of the change is going to determine if you’re still in the game 5 years from now, or watching others get to where you always wanted to be.

So without further ado, there was a big launch this week by Alex Hormozi, and kudos to him, he did a great job, and I think he’s a super talented marketer, and what I’m about to say is not about Alex himself, but rather his model, which influenced a lot of people in the game and in turn influences “what happens next”.

The model is based on this idea of “give away free stuff” and at some point, you’ll get “rich”.

What’s not said is that a  few will get rich, and the rest will die trying, here's why:

The model of FREE is a model where the cost, which was money, got replaced by a new cost, which is one of time.

Nothing is ever free, what it’s paid with just changes and you're just not aware of what currency you're paying with.

With that in mind, humans have access to far more money than they do time.

With money, we can borrow it, inherit it, beg for it, make it, steal it, whatever, there’s more money than people know what to do with and they print more every single day.

Just look at the value of money 20 years ago compared to today.

Now, look at the value of TIME 20 years ago compared to today.

The value of time went up, and the value of money went down.

So, time, being the great limiter determines how everyone in your industry consumes "your free stuff".

And as time is limited to 24 hours, and tied between countless social media outlets, and entertainment, we have to choose some, and in that choosing, we also choose NOT to participate in others.

And this is why, all money is made from consumption, not production.

We don’t make any money when we create anything.

All the money is made when the counterparty consumes what we made.

If there is a difference between what we produce, and what they consume, then that ends up being a LOSS to us, because it took time for us to create it.

So, if you look at various companies, you can see this is true in every single industry across the board.

Apple doesn't make any money when they make iPhones, they make money when we consume (use) iPhones.

Ford doesn't make any money when they produce cars, they make money when we consume (use cars).

Facebook doesn’t make any money on development etc, they make money when we consume (use the platform)

So on, and so forth it goes, this principle holds true in every single industry.

Now, since all the money is made from consumption, not production.

We have to pay attention to what happens when production is increased across the board.

After all, there are far more videos on YouTube that don't get watched than they do watch.

There are far more people on Instagram who don't have followers than do followers.

There are far more Twitter accounts that don't have any followers, than they do followers.

There are far more companies that don't have enough customers than they have an abundance of customers.

YouTubers, IG's, and Twitterhoilcs are all "giving away stuff", and some are turning that into gold, but most are not, most are buying the stuff, providing them with gold.

Every game has its winners and losers, and the #1 thing that determines the winners and losers in the game is the awareness of the principle of the fact that all money is made from consumption, not production.

So personally to me, my entire philosophy is to compete on economics, and the reason being is that, as someone who owned a huge email ad network and sold it, I understand the game the networks play.

They will trade access to audiences for your content, then use your content to build up audiences, and then dispose of you once they have the audience, it’s a power shift, and that’s already happening across the board.

The only way to overcome this is to be able to pay for access in the network, via paid ads, and the only way to pay for ads at scale is via offers, and the only way offers can make money is through economics, hence competing on economics is the highest competitive advantage that removes time from the equation and lets you scale.

Now, the allure of the “free model” model is that it fully removes responsibility and the risk of running ads and doing anything else, because after all, most people with little to no money (which is the bulk of the audience), do have one thing which they are abundant in, which is their time.

The same was done via ClickFunnels pushing “Free & Shipping” book offers, many went up and they’re all dead.

The same thing is going to happen once again, because what happens, when everyone is producing and giving away stuff?

Does that affect the consumption side of the equation?

Not so much, it puts the value on consumption.

So those that produce are at the mercy of those that consume, and that’s why you see YouTubers getting crazier and crazier these days just to hold attention, at some point, they’ll start tapping out.

The networks have no mercy.

The only ones who win are the ones with status, as the market will consume their stuff, be it free or paid, while the rest of the market watches wondering, get "That used to work but it doesn't work for me?".

The best way to get status of course is to teach easy models that focus on production, because they have the highest adaption rate as time is abundant, and then use that to increase one’s status, while they’re all going to be killing themselves competing using th esame model.

The reason I don't teach process is that every process breaks and this is a process that breaks it.

With enough people using it, will break sooner or later, and the tip-over that breaks it will be when the production far exceeds the ability to consume.

This has happened to every single model in the game for the past 20 years, and I’ve seen them all come and go, along with the gurus who created them went and gone.

The same argument goes for A.I., and all these copywriters saying that A.I. is going to create wonders, and it will create wonders, by fucking up the production/consumption equation.

And truth be told, personally, I don't care much about A.I., all I care about is what A.I. does to the market and how it changes it, the same principle applies above.

Once again, as all money is made from consumption, and the production goes up, the value of production goes down, so therefore copywriting and copywriters will be devalued because the consumption will not increase in proportion to the production.

So those that use to be able to charge $50k, are now down to $25k (too much production, not enough consumption).

The only ones who can retain massive price elasticity in the market palace are those with status.

Those that do retain status and elasticity will go on to use that money to run paid media, while the rest are left scratching their heads as to “wtf happened over the last 3 years, and why am I stuck?”.

Now you know, because the reality is as production increases across the board, everyone is being devalued at the same time, so it takes 1/10th the energy to leapfrog them, once you know how the mechanisms work behind the scenes, which you do know.

The other side of the coin is that there's a larger game at play here, and it's known as the "Who vs What" game, I've taught this early on in FF and NHB+, and I'm going to make a banger post for you guys tomorrow, so you're always one step ahead of the game.

Until then, ask yourself...what happens to the value of things that you produce, when everyone else can produce them?

What happens to your advantages? And what happens to you?

The end game here is that those who can buy audiences will be on top of the networks seen by all and they’ll be able to sell to all, and the rest, due to the increase in production will be fighting for the scraps of attention from the massive influx of “free” in the ecosystem.

Once again, look at YouTubers, and good proxy example is the music industry, where artists have to pay other artists to be featured on their songs.

And when I say buy audiences, that doesn’t only mean buy ads, it also includes buying podcast placements because that’s where podcast guest appearances will go, they’ll be for pay appearances, and where once again you need economics to offset the costs.

So the whole idea of hopping on podcasts and “giving away free stuff” won’t work either.

Everything is going to be monetized, and if you’re going to be in a game where every aspect is monetized, there are two things you need:

Learn how to think so you can create, change, and modify processes and models

Know how to compete on economics so that when that day comes, as it’s coming, you’re ahead of the game.

The game has always been one and the same, those who can pay more to get the customers, get all the customers.
That’s food for thought, you do the dishes.

Alen Sultanic

P.s. The models typically last 6-24 months depending on the volume of usage by the industry, so pay attention to that to give it estimation of life span.