Tracy Brunet

🎙Host of The #ImpactFarming Show | Proud 🇨🇦 Farmer | Passionate about helping people succeed | CEO of Farm Marketer | Motto #YouDoYou

[Tracy Brunet @TracyMBrunet]

What a beautiful day at the Farm Progress Show in Decatur, Illinois
❤️🌾 #FPS23 #fps2023

[Tracy Brunet @TracyMBrunet]

Canada has the land, the expertise, and the people to become an even stronger global food powerhouse.

So, what’s holding us back?

In this episode of The Impact Farming Show, Justine Hendricks from Farm Credit Canada joins me to talk about productivity, investment, innovation, export diversification, and why this could be a defining moment for Canadian agriculture.

This conversation is about much more than farming.

It’s about the future growth and resilience of Canada itself.

Tune in now
🎙️ Canada’s $7 Billion Agriculture Opportunity
https://t.co/oPO2eqgEmc

@fccagriculture
#CanadianAg #Agriculture #AgInnovation #FoodSecurity #FarmCreditCanada #LetsGrowCanada #CanadianFarmers #TheImpactFarmingShow

[Tracy Brunet @TracyMBrunet]

What are some of the common mistakes you see that generation 2 tends to make when they're trying to get out of the shadows?

In this episode of The Impact Farming Show, Trevor MacLean of MNP shares the 'walking in the shadows' concept, a common, deeply human challenge that families often avoid discussing. We explore common mistakes like lack of clarity and decision-making, offering insights for a successful handover and family business alignment.

🎧 Tune in now!
Walking in the Shadows: Taking Over the Family Farm | Trevor MacLean
https://t.co/YJWhkdJjBe

@mnp_llp
#ImpactFarming #FarmFamily #FarmSuccession #Agriculture #AgBusiness #Leadership #CanadianFarming

[Tracy Brunet @TracyMBrunet]

Are you ready to uncover the unspoken expectations and doubts in family farm transitions?

In this episode of The Impact Farming Show, Trevor MacLean of MNP shares the 'walking in the shadows' concept, a common, deeply human challenge that families often avoid discussing.

We discuss:
• Leadership transition
• Family communication
• Financial realities of succession
• Balancing tradition with innovation
• Supporting the next generation with confidence

This is an important conversation for farm families navigating transition today.

🎧 Tune in now!
https://t.co/YJWhkdJjBe

@MNP_LLP
#ImpactFarming #FarmFamily #FarmSuccession #Agriculture #AgBusiness #Leadership #CanadianFarming

[Tracy Brunet @TracyMBrunet]

Canada’s agriculture and food industry contributes more than $150 billion to the economy, supports one in nine jobs, and generates over $100 billion in exports each year, yet it’s often still considered one of Canada’s best kept secrets.

In this conversation on The Impact Farming Show, I sit down with Justine Hendricks, President and CEO of Farm Credit Canada, to discuss why this moment could represent a generational opportunity for Canadian agriculture.

We dive into:
• Why Canadian agriculture is more important than ever
• The productivity challenge facing the industry
• The coalition targeting up to $7 billion in investment across agriculture and food innovation
• Canada’s opportunity to strengthen its role as a trusted global food supplier
• Emerging technologies and innovation shaping the future of farming
• Why export diversification matters
• The vision behind the Let’s Grow Canada movement

This episode is a big-picture conversation about the future of Canadian agriculture, the opportunities ahead, and why telling our industry’s story matters now more than ever.

Tune in now
🎙️ Canada’s $7 Billion Agriculture Opportunity
https://t.co/oPO2eqgEmc

@fccagriculture
#CanadianAgriculture #AgInnovation #FarmCreditCanada #LetsGrowCanada #AgTech #Agriculture #Farming #FoodSecurity #RuralCanada #CanadianFarmers #TheImpactFarmingShow ]

[Farm Marketer @farmmarketercom]

Farm transition is one of the biggest, and most emotional, conversations facing agriculture today.

That’s why @TracyMBrunet was excited to sit down with Trevor MacLean from MNP on The Impact Farming Show to discuss the realities of transitioning the family farm from one generation to the next.

In our conversation, we talk about:
• The emotional weight of “walking in the shadows” of previous generations
• Leadership transition and family communication
• Building confidence in the next generation
• Balancing business growth with succession planning
• Creating a healthier and more sustainable transition process

MNP’s Agriculture Succession program is designed specifically to help farm families navigate these complex conversations and decisions with greater clarity, structure, and confidence.

Their approach looks beyond just finances and taxes — focusing on family communication, governance, leadership development, transition timelines, estate planning, and long-term business continuity.

If farm transition is something your family is thinking about now — or even years down the road — this is a conversation worth listening to.

🎧 Listen to the episode: Walking in the Shadows: Taking Over the Family Farm
https://t.co/dnWhRESN7b

Learn more about MNP TransitionSMART:
https://t.co/ZkqHjI1c4r

#ImpactFarming #MNP #TransitionSMART #FarmSuccession #FarmTransition #Agriculture #CanadianAgriculture #FamilyFarm #NextGenerationFarmers #AgLeadership #FarmBusiness

[Tracy Brunet @TracyMBrunet]

Taking over the family farm can feel like carrying the weight of generations before you.

In this new episode of The Impact Farming Show, Trevor MacLean from MNP shares powerful insights on the emotional realities of farm transition, leadership, succession planning, and stepping out of the shadows to build your own future.

A meaningful conversation for both the next generation and the generation preparing to transition the farm.

🎧 Tune in now!
https://t.co/YJWhkdJjBe

@mnp_llp
#FarmSuccession #MNP #FarmTransition #ImpactFarming #Agriculture #FamilyFarm #CanadianAgriculture #NextGenFarmers #AgLeadership

[Tracy Brunet @TracyMBrunet]

Taking over the family farm is about far more than land, equipment, and financial statements. It’s about legacy, pressure, identity, leadership, and the weight of carrying forward something built over generations.

In this episode of The Impact Farming Show, I sit down with Trevor MacLean, Agriculture & Business Advisor with MNP LLP for an honest conversation about the emotional and business realities of farm transition and succession.

In this episode, we discuss:
✔️ What “walking in the shadows” of previous generations really looks like
✔️ The emotional and financial pressures facing the next generation
✔️ Respecting the family legacy while building your own vision
✔️ Common mistakes during farm transition
✔️ The conversations families need to have early
✔️ What healthy succession timelines can look like
✔️ How senior generations can better support successors

This is a powerful conversation for both generations.

It's also an important reminder that successful transition is not just about transferring assets, but also leadership, trust, and confidence.

🎧 Listen now on The Impact Farming Show!
https://t.co/YJWhkdJjBe

@mnp_llp
#ImpactFarming #MNP #FarmTransition #FarmSuccession #Agriculture #CanadianAgriculture #FamilyFarm #FarmLeadership #NextGenerationFarmers #AgBusiness #FarmFamily #SuccessionPlanning #Agribusiness

[Farm Marketer @farmmarketercom]

A big thank you to this week’s show sponsor…

KWS Seeds Canada

At KWS Seeds Canada, we’re committed to helping farmers thrive through high-yield seeds and expert knowledge. For generations, KWS has been a trusted partner in the agricultural community, contributing to solutions for feeding a growing world population.

🌱 What sets KWS apart:
• Cutting-edge research and breeding programs to enhance genetic potential
• High-performance seeds across a wide range of crops including corn, sugar beet, cereals, vegetables, oilseed rape, sunflowers, and more
• Tailored solutions for diverse climates and balanced crop rotation
• A strong commitment to quality, partnering with farmers throughout the entire value chain

Together, we’re sowing the future of agriculture and building a sustainable tomorrow.

Learn more: https://t.co/Z5SPMX9GAQ
@kwscanada

━━━━━━━━━━━━━━━━━━
🎙 Interested in show sponsorship or being a guest on The Impact Farming Show?
To learn more about show sponsorship or guest opportunities, please visit us online:
https://t.co/wuKazOYZlB
━━━━━━━━━━━━━━━━━━

@TracyMBrunet
#KWSSeedsCanada #SowingTheFuture #AgricultureInnovation #FarmersFirst #SustainableFarming #Agriculture #AgIndustry #Farmers #AgInnovation #FarmBusiness

[Tracy Brunet @TracyMBrunet]

Dry Fall Seeding Success: Here's What Happened...

In this episode, we discuss:
• Why he chose to plant hybrid rye in the first place
• Seeding into dry fall conditions with little to no moisture
• Staying confident through uncertainty
• Digging through snow in mid-November to assess the crop
• Winter survival and spring performance results
• Key lessons for farmers considering hybrid rye under challenging conditions

🎧 Tune in now to hear Cole’s firsthand experience and insights.
https://t.co/AwR4cet51g

••••••••••••••••••••

🙏 A big thank you to this episode’s spotlight partner: KWS Seeds Canada
🌐https://t.co/of4X7ZpW8z
@KWSCanada

#HybridRye #KWSSeedsCanada #Agriculture #Farming #CanadianAgriculture #PrairieFarming #CropProduction #FarmLife #Rye #Agronomy

[Tracy Brunet @TracyMBrunet]

What happens when you plant hybrid rye into extremely dry fall conditions?

In this new episode of The Impact Farming Show, I sit down with Cole Ambrock from KWS Seeds Canada for a conversation that blends agronomic insight with real on-farm experience.

Cole brings a unique perspective to the discussion — not only does he work with hybrid rye professionally, but he also grows it on his own Alberta farm.

In this episode, we discuss:
• Why he chose to plant hybrid rye in the first place
• Seeding into dry fall conditions with little to no moisture
• Staying confident through uncertainty
• Digging through snow in mid-November to assess the crop
• Winter survival and spring performance results
• Key lessons for farmers considering hybrid rye under challenging conditions

🎧 Tune in now to hear Cole’s firsthand experience and insights.
https://t.co/AwR4cet51g

••••••••••••••••••••

🙏 A big thank you to this episode’s spotlight partner: KWS Seeds Canada
🌐https://t.co/of4X7ZpW8z
@KWSCanada

#HybridRye #KWSSeedsCanada #Agriculture #Farming #CanadianAgriculture #PrairieFarming #CropProduction #FarmLife #Rye #Agronomy

[Tracy Brunet @TracyMBrunet]

What happens when you plant hybrid rye into extremely dry fall conditions… and then wait?

In this new episode of The Impact Farming Show, I sit down with Cole Ambrock from KWS Seeds Canada for a conversation that blends agronomic insight with real on-farm experience.

Cole brings a unique perspective to the discussion — not only does he work with hybrid rye professionally, but he also grows it on his own Alberta farm.

In this episode, we discuss:
•Why he chose to plant hybrid rye in the first place
•Seeding into dry fall conditions with little to no moisture
•Staying confident through uncertainty
•Digging through snow in mid-November to assess the crop
•Winter survival and spring performance results
•Key lessons for farmers considering hybrid rye under challenging conditions

This is a practical, honest conversation about resilience, risk, and what growers can learn from one of the toughest establishment scenarios possible.

🎧 Tune in now to hear Cole’s firsthand experience and insights.
https://t.co/ASXkWwZF9E

••••••••••••••••••••
🙏 A big thank you to this episode’s spotlight partner: KWS Seeds Canada
🌐https://t.co/of4X7ZpW8z
@kwscanada

#ImpactFarming #HybridRye #KWSSeedsCanada #Agriculture #Farming #CanadianAgriculture #PrairieFarming #CropProduction #AgInnovation #FarmLife #Rye #Agronomy #WesternCanadaAgriculture

[Tracy Brunet @TracyMBrunet]

Brazil’s rapid growth in agriculture is changing global competition and soybean producers are feeling it.

In this episode, I speak with agricultural economist Michelle Klieger about the “Brazil Factor” and what it means for U.S. soybeans, global markets, and the future of farm profitability.

We explore:
• China’s role in global soybean demand
• The impact of trade tensions on rural farm families
• Why Brazil’s land and seed costs create a competitive advantage for them
• What North American producers should be watching moving forward

🎧 Tune in here: https://t.co/mF4fVa2Jza

••••••••••••••••••••
🙏 A big thank you to this week’s sponsor:
KWS Seeds Canada – KWS Hybrid Rye
Discover the power of Hybrid Rye from KWS
https://t.co/PQkqACgNWR
••••••••••••••••••••

🎙 Interested in show sponsorship or being a guest on The Impact Farming Show?
Learn more here: https://t.co/wglOeIwgU1

#ImpactFarming #Agriculture #Soybeans #Farming #AgEconomics #FarmBusiness #AgIndustry

[Tracy Brunet @TracyMBrunet]

The Brazil Factor: What It Means for U.S. Soybeans and Global Competition

Brazil’s rise as an agricultural powerhouse is reshaping global soybean markets. From land costs and seed prices to global trade tensions and demand from China, the competitive landscape for North American producers is changing fast.

In this episode, I sit down with agricultural economist Michelle Klieger to explore the forces behind Brazil’s rapid growth and what it means for soybean producers across the U.S. and Canada.

🎧 Episode Highlights
• Can U.S. soybeans still compete in the global marketplace?
• The growing influence of Brazil in global agriculture
• Why demand from China continues to shape soybean markets
• How trade negotiations are impacting rural farm families
• Land costs, seed prices, and production economics in Brazil vs. the U.S.
• Could double cropping offer opportunities for North American farmers?
• Key signals producers should be watching in the years ahead
If you’re a producer, agribusiness professional, or industry watcher trying to understand the global soybean landscape, this is a conversation you won’t want to miss.

🎧 Tune in here: https://t.co/mF4fVa2Jza

••••••••••••••••••••
🙏 A big thank you to this week’s sponsor:
KWS Seeds Canada – KWS Hybrid Rye
Discover the power of Hybrid Rye from KWS
https://t.co/PQkqACgNWR
@kwscanada

••••••••••••••••••••
🎙 Interested in show sponsorship or being a guest on The Impact Farming Show?
Learn more here:
https://t.co/xpt7Bcjcm4

#ImpactFarming #Agriculture #Soybeans #Farming #AgEconomics #FarmBusiness #AgIndustry

[Tracy Brunet @TracyMBrunet]

What happens when a farmer decides to move beyond producing commodities and start building a food brand from crops grown on their own farm?

In this episode, I sit down with Derek Dery, farmer and founder of Sixteen Grains to talk about his journey from working in the agriculture industry back to the family farm and how that path led to launching a value-added food business. Many farmers are looking for ways to diversify and capture more value from what they grow. Derek shares an honest look at the opportunities, challenges, and lessons from building a farm-based food brand.

In this episode we discuss
• Derek’s journey from industry back to the family farm
• The moment the idea for Sixteen Grains came to life
• The story behind the name Sixteen Grains
• Turning farm grown crops into consumer food products
• What it takes to move from farming into food production and retail
• Marketing a farm based brand
• The hardest and most rewarding parts of building the business
• Advice for farmers thinking about value added opportunities

This is a great conversation for farmers who are curious about diversification, branding, and connecting directly with consumers.
🎧 Tune in here: https://t.co/ZVGZFtGabu

••••••••••••••••••••

🙏 A big thank you to this week’s sponsor:
KWS Seeds Canada – KWS Hybrid Rye
Discover the power of Hybrid Rye from KWS
https://t.co/PQkqACgNWR
@kwscanada

••••••••••••••••••••

🎙 Interested in show sponsorship or being a guest on The Impact Farming Show?
To learn more about show sponsorship or guest opportunities, please visit us online:
https://t.co/xpt7Bcjcm4

@derekdery
#ImpactFarmingShow #FarmDiversification #ValueAddedAgriculture #FarmBusiness #CanadianAgriculture

[Tracy Brunet @TracyMBrunet]

EMILI's Origins: AI & Agriculture in Manitoba

In this episode of The Impact Farming Show, I sit down with Jacqueline Keena, Managing Director of EMILI, to talk about how their organization is helping accelerate agriculture innovation.

In this conversation, we discuss:
• What EMILI is and why the organization was created
• The role collaboration plays in advancing ag innovation
• How EMILI connects farmers, agtech companies, and researchers
• A behind-the-scenes look at EMILI’s Innovation Farms
• Current projects and initiatives underway
• What’s coming next for ag innovation and how industry members can get involved

If you're interested in the future of ag technology and the collaborations shaping modern agriculture, this is a conversation you won’t want to miss.

🎧 Tune in here:
EMILI: Driving Agriculture Innovation Through Collaboration with Jacqueline Keena
https://t.co/hxXsUZcSaA

••••••••••••••••••••

🙏 A big thank you to this week’s sponsor:
Kuhn
https://t.co/YrJ962OL97
@kuhnna

••••••••••••••••••••
🎙 Interested in show sponsorship or being a guest on The Impact Farming Show?
To learn more about show sponsorship or guest opportunities, please visit us online:
https://t.co/OkNxgmibTL

@emilicanada
#ImpactFarming #AgInnovation #AgTech #Agriculture #Farming #AgIndustry #FarmPodcast

[Tracy Brunet @TracyMBrunet]

Full moon shining bright over the farm tonight. Ron the farm cat stands guard, a disturbed killdeer says her piece , frogs sing from the lowlands, and the cattle make their quiet nighttime sounds. The farm never really sleeps.

[Tracy Brunet @TracyMBrunet]

Are you farming for your legacy… or for your government?

That’s one of the powerful questions raised in this episode of The Impact Farming Show with Derryn Shrosbree. With billions of dollars in farm assets expected to transition in the coming years, the need for clear succession planning has never been greater.

In this conversation, Derryn shares insights from years of working with farm families and explains why simplifying the succession planning process could make a big difference for the future of Canadian agriculture.

If succession planning has been on your mind, this episode is worth a listen.

Listen to the full conversation on The Impact Farming Show.
Simplifying Farm Succession: A New Approach for Canadian Farm Families with Derryn Shrosbree
https://t.co/tNi2enO3rY

@33sevenlegacy
#ImpactFarming #FarmSuccession #FarmFuture #CanadianAgriculture #FamilyFarmLegacy #FarmManagement #AgPodcast #NextGenFarmers #FarmTransition #AgBusiness

[Tracy Brunet @TracyMBrunet]

Innovation in agriculture doesn’t happen in isolation. It takes collaboration between farmers, agtech companies, researchers, and industry leaders to move new ideas from concept to real-world solutions.

In this episode of The Impact Farming Show, Tracy sits down with Jacqueline Keena, Managing Director of EMILI, to talk about how their organization is helping accelerate agriculture innovation.

In this conversation, we discuss:
• What EMILI is and why the organization was created
• The role collaboration plays in advancing ag innovation
• How EMILI connects farmers, agtech companies, and researchers
• A behind-the-scenes look at EMILI’s Innovation Farms
• Current projects and initiatives underway
• What’s coming next for ag innovation and how industry members can get involved

If you're interested in the future of ag technology and the collaborations shaping modern agriculture, this is a conversation you won’t want to miss.

🎧 Tune in here:
EMILI: Driving Agriculture Innovation Through Collaboration with Jacqueline Keena
https://t.co/d3YNgPaqHr

••••••••••••••••••••

🙏 A big thank you to this week’s sponsor:
Kuhn
https://t.co/IEuysHClJi
@kuhnna

••••••••••••••••••••
🎙 Interested in show sponsorship or being a guest on The Impact Farming Show?
To learn more about show sponsorship or guest opportunities, please visit us online:
https://t.co/wglOeIwgU1

@emilicanada
#ImpactFarming #AgInnovation #AgTech #Agriculture #Farming #AgIndustry #FarmPodcast

[Tracy Brunet @TracyMBrunet]

With billions of dollars in farm assets expected to transition in the coming years, the need for clear succession planning has never been greater.

In this conversation, Derryn shares insights from years of working with farm families and explains why simplifying the succession planning process could make a big difference for the future of Canadian agriculture.

If succession planning has been on your mind, this episode is worth a listen.

Listen to the full conversation:
New Approach for Canadian Farm Families with Derryn Shrosbree
https://t.co/tNi2enO3rY

#ImpactFarming #FarmSuccession #FarmFuture #CanadianAgriculture #FamilyFarmLegacy #FarmManagement #AgPodcast #NextGenFarmers #FarmTransition #AgBusiness

[Tracy Brunet @TracyMBrunet]

Re-buying the same farm from one generation to the next doesn't pencil...

Why do so many farm families delay succession planning? It’s rarely because they don’t care about the future of the farm. More often, it’s because the process feels overwhelming and complicated.

In this episode of The Impact Farming Show, I speak with Derryn Shrosbree from 33Seven about the biggest barriers farmers face when planning for the next generation. We discuss why succession planning often stalls, what farmers are up against when working with multiple advisors, and how a simpler integrated approach could help more farm families move forward with confidence.

Listen to the full conversation on The Impact Farming Show.

Simplifying Farm Succession: A New Approach for Canadian Farm Families with Derryn Shrosbree
https://t.co/tNi2enO3rY

@33sevenlegacy
#FarmSuccession #ImpactFarming #FarmLegacy #CanadianFarmers #FamilyFarm #FarmManagement #NextGenFarming #AgLeadership #FarmTransition #AgriculturePodcast