Travis Kassab

protect human relevance — building infinite story capture

[Travis Kassab @TravisKassab]

I spent a year pitching startups on video case studies. Every startup said yes. Every one of their customers said no.

Planned case studies go nowhere. And even if they do, they're forgotten a week after posting.

So I'm building a system that captures story continuously.

[Travis Kassab @TravisKassab]

I noticed a startup hiring trend recently:
embedded content creator

Basically full-time video creatives

Here are the three I saw:

1 — Vori (Founding Video Producer)

2 — Comp AI (Lead Video Editor)

3 — Flip (Customer Content Marketing)

[Travis Kassab @TravisKassab]

The biggest mistake with B2B content:

ideating content rather than capturing what's already happening

Your startup is generating incredible story every day. Sales calls. Customer breakthroughs. Builder insights.

And none of it is being captured.

[Travis Kassab @TravisKassab]

Every biz I talk to wants video case studies.

What percent of projects actually get them?
Very small.

Why? Incentives are not aligned.

What does the customer get for their time & reputation?

Minimal upside, significant downside.

Anonymous case studies are the future.

[Travis Kassab @TravisKassab]

4 problems with B2B content:

1. boring content about company milestones (e.g. product releases)

2. 99% of engagement comes from employees & investors

3. companies hire agencies that produce a single video for $10k-$30k

4. singular videos don’t generate ROI, no consistency

[Travis Kassab @TravisKassab]

Stupid marketing question...

Why do companies only talk about themselves?

Who cares about your product? You, your employees, and your competitors.

None of those people are your customers.

Talk about your customers instead.

Their stories attract companies like them.

[Raoul Pal @RaoulGMI]

Keeps trucking along, doing its debasement thing... if 89% of all BTC's price action is explained by Global Liquidity then by definition almost all "news" and "narrative" is noise. Enjoy your weekend...

[Travis Kassab @TravisKassab]

@RaoulGMI To clarify, in the video you thought July 2025 peak.

Now you don’t think July is peak so good time to take 1/3rd off in July?

[Travis Kassab @TravisKassab]

@RaoulGMI I’ve been in for 5 years, learned to completely stop listening after 2 - thanks for your content @RaoulGMI!

[Travis Kassab @TravisKassab]

Where does innovation come from?

It comes from an idea followed by 1M keystrokes.

This process isn't linear, and it can be quite ugly.

But what if the process could be dramatized, and convey the creative flow to an audience?

Inspired by @inkdrop_app

https://t.co/4N3sN2Axoy

[Travis Kassab @TravisKassab]

I'm new to product engineering. https://t.co/99wuaBj6R5 took me two months (~500 hours) to build with @figma, @nextjs, @tailwindcss.

Any tips for me?

[Travis Kassab @TravisKassab]

Today we launched https://t.co/6g7JPJ17vF - a recruiting platform for peer collaboration! GigSquad enables people to source talent directly from communities, social networks, and in-person events. Gigs are spread organically through link-sharing and word-of-mouth referrals. Think Calendly, but for forming teams.

A “GigSquad” is a group of peers - with complementary skill sets - who collaborate on a project with one another. GigSquads build products and services, and sometimes even become startups. But GigSquads are not just for entrepreneurs and side-hustlers. Companies and Nonprofits use GigSquad to spin-up teams internally. GigSquad can even be used by family and friends to plan activities with each other.

To us, the Future of Work is project-based and powered by peer collaboration. We believe gigs will become more common than jobs, and projects mightier than companies. But achieving this requires better coordination with others, and raising the bar on what we think is possible with self-employment. Joining forces with each other will enable us to do more impactful things.

That’s why we built GigSquad - to help people partner with, and launch gigs, with other talented humans.

[Travis Kassab @TravisKassab]

@ShaanVP They don’t defend their decisions and mistakes.

[Travis Kassab @TravisKassab]

@naval GPTs are eating apps

https://t.co/rifzMKYtYj

[Travis Kassab @TravisKassab]

@itspatmorgan GPTs

[Travis Kassab @TravisKassab]

I connected a GPT to my real-time database of 6000 startup jobs.

✅ connects product people with job opportunities at startups shaping the future.

✅ encourages product people to "start with why"

✅ suggests jobs aligned with your values and experience
https://t.co/Ptc3DkJ6JF

[Travis Kassab @TravisKassab]

@doctorbaytas What factors are driving your transition? Eg. Client demand, personal fulfillment, etc

[Travis Kassab @TravisKassab]

This is a use-case that DePIN projects are building towards.

Models can be permanently stored on Arweave or Filecoin.

And models can be run on a decentralized GPU network like Akash or Render.

Not sure how far off this is in practice.

BitTensor is another project to checkout
https://t.co/xukhijezCe

[Travis Kassab @TravisKassab]

@itspatmorgan I know the VC /startup world calls people “builders”…

… anyone involved in building a product