'This country is so great to visit. The people are amazing, so welcoming. The culture is amazing. It's like Europeans are getting a new view of America right now.' German Football YouTuber Fiago on tourists embracing American culture during the World Cup.
Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.
It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.
Every comment under the ad said it immediately put Volvo in their consideration set. It's fucking fantastic.