Travis 🧑🏽‍🚀

Scaling DTC brands on the innanet.

[Travis 🧑🏽‍🚀 @TravyyJ]

Read, werk, touch grass, repeat

[Travis 🧑🏽‍🚀 @TravyyJ]

@denizdoingstuff @interaction @linear It’s honestly super simple, intentionally

Issues = individual tasks I need to do

Projects = one-off things I need done with multiple tasks

Initiatives = “large” projects/categories with multiple projects within them

Morning brief + multiple check-ins from @interaction

[Travis 🧑🏽‍🚀 @TravyyJ]

Have planned my life out in Notion for years, but in less than 24 hours of playing with it, I’m all-in on @interaction on top of @linear

[Travis 🧑🏽‍🚀 @TravyyJ]

@herrmanndigital Happy bday goat

[Travis 🧑🏽‍🚀 @TravyyJ]

@ChereneAubert Would love to see 🙏🏽

[Travis 🧑🏽‍🚀 @TravyyJ]

@EcomRedneck Easiest move is campaigns per style/sku with your setup

Alternative:
Have been scaling hard with ABO, highest volume testing for the same reasons

Adset = “SKU/Collection” x “Angle/Batch”

Then scaling campaign per sku/collection, but creative testing usually outspends them

[Travis 🧑🏽‍🚀 @TravyyJ]

Have been focusing hard on finding & systemizing the best setup for *smaller* brands on meta

Across a large variety of brands spending <4k/day, I am scaling very fast with:

1. CBO “Main” - adset per concept/angle/batch.

2. CBO “Scaling” top ads duplicated here

[Travis 🧑🏽‍🚀 @TravyyJ]

@heyitsalexP I didn't really acknowledge this was a thing for me til reading this lol ('99 baby)

[Travis 🧑🏽‍🚀 @TravyyJ]

@ron_ecomm Really same thought work got us there, backing out against site + MTA #’s

The brand I’m referencing spends a lot on influencer so (as always) this stuff just depends on a combo of things

[Travis 🧑🏽‍🚀 @TravyyJ]

@ron_ecomm 7DC based on your 3rd party callout, especially if it wins out when you compare to the site

Not sure your full structure but then you could also test this for different objectives

(Ie one of my brands runs 7DC prospecting campaigns, then IA for retention)

[Travis 🧑🏽‍🚀 @TravyyJ]

New prezi getting cooked

[Travis 🧑🏽‍🚀 @TravyyJ]

@natelagos This vid is 10/10, shared w my team this AM

[Travis 🧑🏽‍🚀 @TravyyJ]

First dance song at my wedding & it’s not close

(Says the single surf skaler)

[Travis 🧑🏽‍🚀 @TravyyJ]

CBO: New Offer

Adset 1: Creative Testing

Min Budget: 20%
Max Budget: 30%

Adset 2: Scaling w/ Post IDs

[Travis 🧑🏽‍🚀 @TravyyJ]

Cookin’ with minimal prompting

Now we unleash the prompt fleet

[OpenAI @OpenAI]

Introducing ChatGPT Images 2.0

A state-of-the-art image model that can take on complex visual tasks and produce precise, immediately usable visuals, with sharper editing, richer layouts, and thinking-level intelligence.

Video made with ChatGPT Images

[Travis 🧑🏽‍🚀 @TravyyJ]

PSA: Get out of lé ad account (for a sec)

Collection Page
+
Proper Merchandising
+
0 ad ops
=

[Travis 🧑🏽‍🚀 @TravyyJ]

@KodyNordquist So interesting on CPLV & CPMr

What’s BAU here, 7DC?

[Travis 🧑🏽‍🚀 @TravyyJ]

Since the big Meta update, across 30+ brands I’m seeing;

1. Much cheaper impressions (CPMr + FTIR moving in positive directions)

2. Higher cost per conversion events (ATC, IC, Purchase)

3. Relatively flat (or improved) site wide + MTA KPIs

[Travis 🧑🏽‍🚀 @TravyyJ]

@herrmanndigital +1

Top spender for one of my brands by far L7D is a flex

CPA is up >500% in platform DoD

MTA (TW) CPA is only up ~1% 🧘🏽‍♂️

[Travis 🧑🏽‍🚀 @TravyyJ]

@KodyNordquist Facts, attribution tests against MTA 1DC and 7DC can work wonders