Troy Muir

Global Marketing Director | Founder | Tech and Marketing - All comments and opinions are my own and often wrong and regrettable.

[Troy Muir @Troy_Muir]

Fantastic episode this week 👇👇👇

[richard shotton @rshotton]

In our latest podcast, MichaelAaron Flicker and I discuss how Kraft conducted the world's largest blind taste test. How they sold millions of reformulated boxes before announcing the change and why this avoiding people assuming the healthier recipe would be less tasty.

We cover:

🧠 Why telling people something is “healthier” can backfire (and how Kraft avoided it)
👀 The psychology of packaging: How a simple tweak using the Pareidolia Effect makes Kraft Mac & Cheese stand out on crowded shelves
💡 Lessons for marketers: When to communicate a change, when to stay silent, and how small design details can drive big impact

Spotify - https://t.co/A30VwjpeOD

Apple - https://t.co/4IQ0LU6YHq

Website - https://t.co/uCzU1A5yFO

[Troy Muir @Troy_Muir]

@AdamRy_n This is why Hubspot have gone so hard on podcasts and YT

[Troy Muir @Troy_Muir]

@andyaustinads Guide

[Jenny Pickles #HopeAlwaysDefeatsHate ♥️ @JennyPickles1]

@scottjla @VeritasEver @DaisyChow88 @IPantsafire @JaneCaro They’re so ignorant they must have failed basic high school history …

[Ronald van Loon @Ronald_vanLoon]

This giant metal buoy generates electricity
by @gigadgets_

#Sustainability #Innovation #Technology #Tech4Good #CleanEnergy

cc: @karpathy @ravikikan @patrickgunz_ch

[Joseph E. Stiglitz @JosephEStiglitz]

I really look forward to my trip to Australia.

[Australia Institute @TheAusInstitute]

"The problem is so many of our democratic problems have been dressed up as economic problems."

"When powerful people want submarines, apparently we can afford them."

"Increase unemployment benefits? Not so much."

- Executive Director Richard Denniss
@RDNS_TAI #auspol

[Troy Muir @Troy_Muir]

@seanpk Weird, this is usually what biological age 81 looks like.

[Troy Muir @Troy_Muir]

1. Easily Identify Your Brands Unique UGC Opportunities

2. The 7 Components To A Successful UGC Campaign

3. How To Get Max Eyeballs On Your UGC

4. How To Measure UGC Impact And Effectiveness

Read it: https://t.co/w57elvMPNy

2/2

[Troy Muir @Troy_Muir]

Yesterday 543 Marketing Leaders, Growth Specialists and Founders learned 4 lessons on how to make User Generated Content ads that pull a 29% higher conversion rate than traditional ads:
1/2

[Andrew Kirby @IAmAndrewKirby]

This is Evelyn Weiss.

One of the most successful community builders in the world.

She made $316,000 in Feb (without fame or followers)

Here're 9 of her best insights on making money without an audience:

[Troy Muir @Troy_Muir]

Marketing is:
- 50% psychology
- 30% creativity
- 30% data and math

[Troy Muir @Troy_Muir]

@iamkylebalmer Method

[Troy Muir @Troy_Muir]

@NoContextHumans 51 all day - 4 rows of 9 cubes = 36 + 2 rows of 6 cubes = 48, + the final 3 cubes. That’s 51 in total

[Movember Australia @MovemberAUS]

Take it from our mate @michaelshafar, checking your nuts isn’t awkward. Next time you’re in the shower, get to know what’s normal for you. #KnowThyNuts

Learn how to perform a self-check at: https://t.co/Odl6QOfsz2

[Troy Muir @Troy_Muir]

@OpenAI ChatGPT down?

Just getting this across both iOS and web app

[Troy Muir @Troy_Muir]

@harrydry mission accomplished ✅

[Troy Muir @Troy_Muir]

♻ Like this post? You're probably not alone, hit 'repost'

Get the full book summary in today's edition of 'The Ladder'🪜 newsletter. Weekly cheat-codes for marketing leaders, Read by CMO's, founders and marketing heavyweights from all over the globe.

https://t.co/Qc0TbPJFMt

[Troy Muir @Troy_Muir]

🔟 Regular Meeting Pulse 👥:

Hold weekly meetings to review rocks, discuss issues, and plan actions.

These meetings build trust, accountability, and problem-solving skills within the team. #TeamMeetings #collaboration

[Troy Muir @Troy_Muir]

✅ "Traction" by @GinoWickman✅

This book offers a holistic approach to business growth. By focusing on vision, data, efficiency, roles, and problem-solving, coupled with a robust execution system, businesses and brands can gain real momentum. #BusinessStrategy #BookSummary