Alexander Geiser

German-Canadian. An explorer by heart, a protector by disposition, a leader with passion @fgs_global @YGLVoices and a passionate @CanadiensMTL fan.

[Alexander Geiser @TrueNorthNavi]

The greatest leaders do not care about themselves -- they simply want the team to win -- that makes them win. #Teamwork #humility #everyonewins

[Enrico Letta @EnricoLetta]

Great move. The six biggest EU economies jointly pushed for a more integrated Single Market in capitals and financial services. #OneEuropeOneMarket.

[Secretary Marco Rubio @SecRubio]

Thank you to Chancellor Merz and our friends in Germany for their swift assistance in caring for Americans affected by the Ebola outbreak. We're grateful for your partnership.

[Alexander Geiser @TrueNorthNavi]

@lulumeservey Spot on. Reputation is momentum. A business/cause/idea with momentum picks up energy/resources. Conversely, without momentum you leak value.

[Alexander Geiser @TrueNorthNavi]

@actsmaniac lol....checked their share price lately. Creating hundreds of billions of value across Siemens/Siemens Energy/Siemens Healthineers. #factsmatter

[Curiosity @CuriosityonX]

🚨: Scientists create matter from pure light, proving Einstein's 90-years old theory E=mc², right in the lab!

[Alexander Geiser @TrueNorthNavi]

Nothing to add. Thank you @jensspahn

[Jens Spahn @jensspahn]

Elon Musk says, look beyond the labels of the AfD. Now, let's do it then: The AfD wants to leave NATO, reactivate Nord Stream 2, and is anti-US, pro-Putin and pro-Russia. Is that what the USA wants? A Germany that turns towards Russia and away from the USA?
The AfD wants to leave the Eurozone, our by far largest trading partner. We conduct ~40% of our trade within Eurozone. Without the Euro and the EU, the German economy would completely collapse.
Incidentally, the AfD was against the construction of the Tesla factory in Grünheide. If it were up to the AfD, there would be no investment from Elon Musk in Germany at all. Perhaps he should remember that as well.
And by the way, no one needs the AfD for less regulation, a stop to illegal mass migration and against ideological energy policies. Other parties also stand for that. But without far-right extremists, conspiracy theorists, and antisemites in their ranks. @elonmusk @welt

[FGS Global @fgs_global]

We are delighted to announce the appointment of Mark Harris as Global Chief Financial and Operating Officer. Mark’s successful track record will be instrumental as we build the leading communications advisory firm for the stakeholder economy.
https://t.co/IANBqMc0Zk

[Barstool Sports @barstoolsports]

Last night the GOAT Tom Brady delivered an unforgettable speech about football

[Alexander Geiser @TrueNorthNavi]

Trailblazer

[Ad Professor @The_AdProfessor]

23 lessons from David Ogilvy:

1. Search all the parks in all your cities; you'll find no statues of committees.

2. The best ideas come as jokes. Make your thinking as funny as possible.

3. You are advertising to a moving parade, not a standing army.

4. Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone.

5. Remember you are a human being writing to another human being. Neither of you is an institution

6. Tell your prospective client your weakness before they notice them. This will make you more credible when you boast about your strong points.

7. Avoiding excess in all things is a recipe for dullness and mediocrity.

8. A good advertisement is one which sells the product without drawing attention to itself.

9. There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50% more readers

10. Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well-informed, or your idea will be irrelevant

11. People who think well, write well

12. The most important word in the vocabulary of advertising is 'test'.

13. On average, five times as many people read the headline as read the body copy.

14. When you have written your headline, you have spent eighty cents out of your dollar.

15. Tell the truth, but make the truth fascinating

16. Advertising is only evil when it advertises evil things.

17. Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

18. Raise your sights. Blaze new trails. Compete with the immortals.

19. I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft.

20. If you're trying to persuade people to buy something, use the language in which they think.

21. Insist that due dates are kept even if it means working all night. Hard work never killed a man. People die of boredom

22. If you are lucky enough to write a good advertisement, repeat it until it stops selling.

23. At the start of your career in advertising, what you learn is more important than what you earn.

Bonus one:

“When Fortune published an article about me and titled it: 'Is David Ogilvy a Genius?', I asked my lawyer to sue the editor for the question mark.” - David Ogilvy

[Alexander Geiser @TrueNorthNavi]

The magic of brainpower

[Cosmic Gaia @CosmicGaiaX]

Brain cells firing 🧠✨

[Mark Manson @Markmanson]

On the surface, the rise in workplace burnout makes no sense.

Despite choosing our hours, working where we want and taking meetings in our underwear, we're suffering burnout more than ever.

Are we just whiny & weak, or is there something deeper going on?

Let’s investigate👇

[Manu Sisti @Manu_Sisti]

Here are 14 quotes from Abraham Lincoln that give me chills every time I read them.

Learn how to be a good human being in a world full of evil.

Study and then implement ⇩

[Jon Erlichman @JonErlichman]

“It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you'll do things differently.”

~ Warren Buffett

[There's An AI For That @theresanaiforit]

MIT University offers free online courses.

No applications, fees to pay, or textbooks to buy.

Here are 10 FREE courses you don't want to miss:

{ Thread 🧵 }

[Epic Maps 🗺️ @theepicmap]

2024, a worldwide election year

[The Culturist @the_culturist_]

One iconic artwork from every country in Europe - a thread 🧵

1. Germany: "Wanderer above the Sea of Fog" - Caspar David Friedrich (1818) 🇩🇪

[Simon Steiner @Simon_Steiner]

Making an image with generative AI uses as much energy as charging your phone https://t.co/L75xpId7lh

[Alexander Geiser @TrueNorthNavi]

@Longview welcome to team @fgs_global

[Alexander Geiser @TrueNorthNavi]

#truth #positive

[Konstantin Kisin @KonstantinKisin]

My speech at ARC is now available. As promised, I didn't hold anything back 🔥🔥🔥

[Alexander Geiser @TrueNorthNavi]

Great data visualization

[Ethan Mollick @emollick]

The Americas are pretty empty places.